Invite-Only Game Fortnite Has Earned an Estimated $1.5M Since Launch

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Epic Games’ popular Fortnite Battle Royale game for iOS devices has grossed an estimated $1.5 million worldwide since its release last Thursday, according to figures shared this afternoon by app analytics firm Sensor Tower.

Fortnite has topped the iPhone download charts in more than 40 countries since it was released, despite the fact that it continues to be invite only. As of now, it is the number one free app in the Games section of the App Store.


According to Sensor Tower, Fortnite earned $1 million during the first 72 hours after in-app purchases first became live in the game for beta testers.

In Fortnite, players can buy outfits, tools, weapons, emotes, gliders, and more using the in-game currency, V-Bucks. Players can purchase 1,000 V-Bucks for $9.99, which is the minimum in-app purchase. Higher quantities of V-Bucks are available for more money.

Fortnite earned far more than other survival-style games that were released at the same time. Knives Out, a competing game, earned $57k, while Rules of Survival earned $39k. Fortnite could have some competition now, however, as Tencent today released the official version of PUBG Mobile, which offers the same kind of gameplay available in Fortnite.


Compared to other popular games, Fortnite hasn’t brought in quite as much money, but it is still in a beta testing phase. Pokémon GO brought in $4.9 million just four days after release, and Clash Royale earned $4.6 million four days after it was released.

The goal in Fortnite is to be the last person standing, with players tasked with killing opponents using a variety of weapons while also avoiding death from other players. The game is also available on PCs and consoles, with cross-platform gameplay available if enabled.

Fortnite can be downloaded from the App Store for free, but a beta invite is required to play. Epic Games plans to expand the beta in the weeks to come, but it’s not yet clear when it will see an official launch. [Direct Link]

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Fortnite estimated to have grossed $1.5M in in-app purchases after 3 days on iOS App Store

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Though it launched on iOS as a limited "early release" last Thursday, Epic Games’ Fortnite is already sitting atop the App Store’s free app download charts and, according to fresh estimates from Sensor Tower, has grossed more than $ 1.5 million in worldwide in-app purchases.
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Steve Jobs signed employment application nets over 3x estimated pre-auction value of $50,000

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We reported last month that several rare items signed by Steve Jobs would be going up for auction. Now, the auctions have been completed and one of the most sought after items went for over $ 170,000, three times its estimated value.

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Apple Products Estimated to Have an Average Lifespan of over Four Years

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Its widely known that Apple devices enjoy a longer lifespan than products from other competing products. It is how many people have tried to justify the ‘Apple tax.’ However, no one exactly known what’s the average lifespan of an Apple device. Apple itself has never revealed any such number. Asymco analyst Horace Dediu, however, has managed to come at an estimate thanks to some maths wizardry and by basing his maths on some numbers revealed by Apple. Continue reading
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Average Apple Device Lifespan Estimated at Just Over Four Years by Analyst

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Asymco analyst Horace Dediu this week shared new research that focuses on determining the average lifespan of Apple devices. Dediu’s research doesn’t break down data on a specific product level, but instead encompasses Apple’s entire stable of products in one general lifespan average. According to Dediu’s proposal, if you use the number of active devices and cumulative devices sold, you can get to the average lifespan (via The Next Web).


Dediu’s research on this topic was propelled forward when Apple CEO Tim Cook revealed the total number of active Apple devices — 1.3 billion worldwide — during the company’s most recent earnings call. Now, the analyst proposed that to determine the average lifespan, you can subtract the known active devices number from cumulative devices sold to determine “cumulative retired devices.”

Dediu then said that to estimate the average lifespan, you calculate the time between “cumulative devices sold” at the beginning of a product’s lifespan, and the current “cumulative retired devices.” He ultimately determined that the average Apple device lifespan is about 4 years and three months, when looking at the data of Apple products sold in Q2 2013 and retired in Q4 2017, a time when the 2013 devices died or otherwise stopped working and their owners sought to purchase new versions.


Dediu gave a detailed breakdown of his calculations:

Here’s how to compute this yourself: Visually, the lifespan is the distance horizontally between the two vertical bars such that the bars are the same length. The top vertical bar measures the gap between the area (cumulative devices) and the curve (active devices) and the lower bar is the gap between the area and the x-axis, i.e. the cumulative devices. When those two bars are the same size the distance between them is the lifespan (at the time of the top bar.)

Arithmetically, the average lifespan at a given time t is the duration between t and the moment when the cumulative devices sold reached the cumulative retired devices at time t.

For example today–as the visual above represents–the lifespan is the time since cumulative devices sold reached the current total retired devices. The cumulative retired devices can be calculated as 2.05 billion cumulative sold minus 1.3 billion active or 750 million. The time when cumulative devices sold reached 750 million was the third quarter 2013. The lifespan is thus estimated at the time between now and Q3 2013 or 17 quarters or about 4 years and three months.

He noted that cumulative devices sold for Apple includes Macs, iPhones, iPads, Apple Watches, and the iPod touch, although of course the lifespan average number is just that — an average — and doesn’t perfectly apply to each individual product. Just over four years is likely in the ballpark for how long Mac users keep around their computers, but if looked at on a product-by-product basis that statistic would likely be different for iPhone and Apple Watch owners.

For more details on the topic, check out Dediu’s full post on Asymco.com.

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iPhone and Android Duopoly Nears Peak With Estimated 99.9% Market Share Last Year

A record 99.9 percent of smartphones sold worldwide last year were based on either Android or iOS, as all competing platforms have effectively been squeezed out, according to data shared today by research firm Gartner.


Android remains more widely adopted than iOS by a significant margin, with a roughly 86-14 percent split between the respective operating systems last year. Android’s dominance is unsurprising given the software is installed on dozens of different smartphone models offered at a range of price points, whereas the iPhone primarily caters to the high-end market.

Android and iOS have been the leading mobile operating systems for many years now, but the duopoly became so dominant last year that Gartner doesn’t even break out BlackBerry and Windows Phone individually anymore. Together, the platforms accounted for less than 0.1 percent market share in 2017.


For perspective, Gartner estimates that of the just over 1.5 billion smartphones sold worldwide last year, handsets running BlackBerry OS, Windows Mobile, and all other platforms made up only 1.5 million of the total.

The writing has long been on the wall for BlackBerry and Windows Phone, which have been ceding market share to Apple and Google for the better part of the last decade. But with Android and iOS finally reaching 99.9 percent market share, it looks like the platforms will be officially dead soon enough.

In the meantime, BlackBerry recently announced it will continue to support its BlackBerry 10 operating system for at least two more years, but it encourages customers to upgrade to its Android-based smartphones manufactured by TCL. BlackBerry World and other legacy services will shut down by the end of 2019.

Back in October, Microsoft likewise announced that it will continue to support Windows 10 Mobile with security updates and bug fixes, but it will no longer develop new features or release any new Windows Phones.

The fall of BlackBerry in particular is remarkable given it was the pioneer of the smartphone industry. Its devices actually continued to grow in popularity for around two years after the iPhone launched in June 2007, at the expense of then-leading Nokia, with a peak market share of around 20 percent in 2009.

It only took a few years until the surging popularity of iPhones and Samsung Galaxy smartphones led iOS and Android to leapfrog BlackBerry and Nokia, and based on today’s data, the duopoly is now firmly entrenched.

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Apple Pay used by estimated 127M users globally, but analyst claims only 16 percent of iPhones used for payments

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Apple Pay is continuing to grow year-on-year, according to research by Loup Ventures, but while the adoption rate for Apple Pay by its users has reportedly jumped, it is claimed the mobile payments service is still being used by a relatively small proportion of iPhone users.
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HomePod costs an estimated $216 to build

Apple’s Siri-driven HomePod wireless speaker retails for $ 349, but the components that go into it cost an estimated $ 216, suggesting Apple is making 38% margin on its latest product…. Read the rest of this post here


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HomePod Costs an Estimated $216 to Make

It costs Apple an estimated $216 in raw components to build the HomePod, which sells for $349, according to research conducted by TechInsights and shared by Bloomberg.

Internal components like the microphones, tweeter, woofer, and power management chips cost Apple an estimated $58, while smaller components like the lighting system used for Siri and other animations cost $60. The A8 chip, which powers the speaker’s spatial awareness, Siri features, sound adjustments, and other smart features, costs an estimated $25.


TechInsights believes the external housing and other exterior components add up to $25, while manufacturing, testing, and packaging cost an additional $17.50.

At $216 for parts and a $349 selling point, the HomePod brings in less money for each device sold than other Apple products like the iPhone. The $999 iPhone X, for example, uses components estimated to cost $357.50, and the entry-level iPhone 8 costs Apple an estimated $247.51 to make but sells for $699.

HomePod also has a smaller profit margin than competing speaker products from other companies. TechInsights says that while the HomePod has a profit margin of 38 percent based on component costs, the Google Home and Amazon Echo have margins of 66 and 56 percent, respectively. Both of those speakers use less expensive components and were not created with sound quality as the primary focus.

“Apple is compressing their margins a bit, wanting to go big or go home,” said Al Cowsky, TechInsight’s costing manager. “In doing so, I suspect they reduced the selling price from a normal Apple margin in order to sell more units on volume.”

Component costs reports from companies like TechInsights do not take into account expenses like research and development, software creation, and other related costs, and can’t be counted as an accurate look at Apple’s profit margin for any given product.

Back in 2015, Apple CEO Tim Cook said cost estimates are often “much different from reality.” “I’ve never seen one that is anywhere close to being accurate,” he said.

Related Roundup: HomePod
Buyer’s Guide: HomePod (Buy Now)

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KGI: Apple estimated to sell 100 million units of new 6.1-inch iPhone, priced as iPhone 8 replacement

KGI continues to double-down on its claims on what the 2018 iPhone lineup will comprise. The 6.1-inch LCD iPhone will apparently resemble the iPhone X with a similar full-screen design but at a more accessible price for customers; the analyst expects this new iPhone to be priced to replace iPhone 8 and iPhone 8 Plus, as cheap as $ 699.

The LCD 6.1-inch iPhone will use slightly less premium components, such as an aluminium frame instead of stainless steel. Nevertheless, given that it looks like a top-end iPhone in style, KGI believes the lower entry point will make it Apple’s most popular 2018 device and see total sales around 100 million units.

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