New Entry-Level 13.3″ MacBook for 2018 Corroborated in Fresh Report

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A fresh report is corroborating previous rumors about an entry-level MacBook device with a more affordable price tag than previous Apple notebooks. The lower-end 13.3-inch MacBook device could retail for about the same, or slightly higher, than the current MacBook Air, according to new research by DigiTimes. While the price tag will be lower, the […]
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Apple’s New Entry-Level MacBook to Come with Retina Display

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Following reports of Apple working on a new cheaper MacBook for this year, a new DigiTimes report claims that the 13.3-inch MacBook will come with a Retina Display. Continue reading
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New Entry-Level Mac Notebook Expected to Adopt Retina Display, Likely Launch at WWDC in June

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Earlier this month, KGI Securities analyst Ming-Chi Kuo reported that Apple is expected to introduce a cheaper MacBook Air sometime during the second quarter of the year, and a few days later a second report backed up Kuo’s claims with a claim of a price point starting at $799 or $899.


DigiTimes is now reporting that Apple is planning to launch a new 13.3-inch “entry-level MacBook” late in the second quarter of the year, which suggests an introduction at WWDC in June. While DigiTimes calls the notebook a “MacBook,” it is unclear whether it would be part of the MacBook or MacBook Air line, but the entry-level nature of the machine and the MacBook’s positioning at a similar 12-inch size suggests this new machine might be part of a refreshed MacBook Air family.

However the new entry-level machine is marketed, DigiTimes says the pricing will be the same as or slightly higher than the current MacBook Air, which starts at $999, and the machine will include a Retina display.

The 13.3-inch a-Si panels for the new notebook feature the same resolution as Apple’s 13.3-inch MacBook Pro at 2,560 by 1,600.

LG Display will begin supplying the panel in April with the new MacBook scheduled to enter mass production at the end of May or the beginning of June.

The report claims that Apple is targeting shipments of six million units of the new notebook through the end of the year, although DigiTimes analysts believe four million is a more likely figure considering the estimated pricing.

In addition to the new MacBook Air or MacBook, DigiTimes says Apple is also preparing updated entry-level iPad models for release in the second quarter and new iPad Pro models for the second half of the year.

Related Roundups: iPad Pro, MacBook Air, MacBook, iPad

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ARM unveils mid-range Mali-G52 GPU as well as the entry-level G31

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Over a year ago, ARM introduced the Mali-G51 GPU for mid-range chipsets. However, it didn’t see any use, chipset makers stuck to G71/G72 and just dialed back the number of cores. Well, time for another go – here are the Mali-G52 for the mid-range and G31 for the entry-level. Mali-G52 The Mali-G52 promises a 30% boost in “performance density” compared to a G51 on the same process node. Since bigger chips cost more, with G52 chipset designers can get higher frame rates for the same price or a cheaper chip with the same performance. Power efficiency gets a modest 15% bump. And…

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Canon’s entry-level Rebel T7 DSLR targets social media users

On top of its M50 mirrorless with 4K video, Canon also took the wraps of its latest DSLR, the Rebel T7. The successor to the two-year-old, 18-megapixel Rebel T6 now has a much bigger 24.1-megapixel sensor, making it more attractive next to excellent…
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HTC to launch entry-level Desire 12, leaked retail box confirms

HTC might be posting one negative record after another, but the company hasn’t given up hope and keeps pushing out new devices. A leaked retail box of an HTC phone revealed the Taiwanese company is going to launch a low-end device with basic specs dubbed Desire 12. Android Authority reported that the HTC Desire 12 will have a Mediatek chipset and 3 GB RAM, coupled with 32 GB storage and a microSD slot for up to 2TB more. The display is going to be 5.5″ with HD+ resolution (1440 x 720 pixels), meaning a tall 18:9 ratio panel. There will be one snapper on the back with 12 MP sensor,…

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Zeiss’ entry-level VR headset is about to get a lot more fun

Normally when people talk about Zeiss, it's regarding the company's optics business — which has been around for more than a century. However, Zeiss is making inroads into the VR space as well. Last year, the company introduced its One Plus VR…
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Samsung ISOCELL Dual sensor solution to bring dual cameras to mid-range and entry-level smartphones

Several smartphone makers have already released budget smartphones with dual rear cameras, now Samsung has introduced its new dual camera solution with ISOCELL Dual image sensors and proprietary software for refocusing (bokeh) and low-light shooting (LLS) for budget and entry-level smartphones. These were previously exclusively only to their premium smartphone lineup. Samsung introduced new ISOCELL Image Sensor Brand that includes Bright, Fast, Slim and Dual sub-brands at the Mobile World Congress (MWC) Shanghai last year. Samsung says that its total dual camera solution will simplify the dual camera implementation and enable mid- to entry-level mobile devices to take advantage of certain camera features that are available mainly in premium devices equipped with an extra image signal processor. The company is offering industry’s first total dual camera solution, with both ISOCELL Dual sensor hardware and sensor-optimized algorithm software for mid-range and entry-level smartphones to utilize dual camera features like refocusing and LLS. The refocus algorithm will be available in 13-megapixel (MP) and 5-megapixel (MP) set of image sensors, and its LLS algorithm with a set of two 8-megapixel (MP) sensors, to simplify implementation by OEMs. Source
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Will Apple replace the MacBook Air this year with an entry-level 13-inch MacBook?

MacBook 2018 Rumors

Rumors last year said that Apple would discontinue the MacBook Air, but that didn’t happen. Instead, Apple chose to bump the specs and keep the affordable, best-selling laptop in its lineup for at least one more year. Apple did, however, eliminate the 11-inch Air version from its inventory.

But a new report seems to indicate that the MacBook Air’s days are numbered. Again.

The MacBook Air is one of the most iconic laptops ever made, bringing over a slim design that was adopted almost immediately by the entire industry. The device remains one of the best-sold MacBooks out there, and that’s because it can deliver a great experience to most computer users.

But the MacBook Air has not received a redesign in years, as Apple focused on building a MacBook Air replacement (the 12-inch MacBook) and redesigned the MacBook Pro line.

This year, Digitimes reports, Apple will introduce an entry-level 13-inch MacBook in the second half of 2018. Sources from the supply chain familiar with the matter said that touch panel General Interface Solution (GIS) will win more LCD module (LCM) orders from Apple for that purpose.

GIS became an LCM supplier for MacBooks last quarter, something company chairman Chou Hsien-ying has already confirmed. GIS is expected to ramp up LCM shipments to 600,000 units a month by the end of 2018 or double the current capacity. GIS also makes 3D Touch panels for the iPhone X.

Digitimes does not mention the MacBook Air product line anywhere in the report. But if this 13-inch MacBook is supposed to be an entry-level device, it can’t coexist with the MacBook Air family. The Air is the entry-level MacBook right now.

It’s unclear at this time what an entry-level 13-inch MacBook would have to offer in terms of design and specs, as the report doesn’t specify such details.

Apple – BGR

2018’s entry-level iPhone might lack key features

Apple will cut key features from its upcoming 6.1-inch iPhone to reach a more affordable price tag, according to one reliable analyst. The device, which is expected to look a lot like iPhone X, could cost as little as $700. But buyers will lose luxuries like a stainless steal frame, dual rear-facing cameras, and even […]

(via Cult of Mac – Tech and culture through an Apple lens)

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