Snapchat is making a bid for your parents, missing the entire point of Snapchat

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Snapchat aired its first-ever TV ad this past weekend during the NCAA’s Final Four, and it appears to have set its sights on a new audience: your parents. The ad bills Snapchat as “a camera, where how you feel matters more than how you look,” while painting it as an easy way to take photos of messy babies and put dog ears on grandma.

But by framing itself as another milquetoast social app designed for flaunting idyllic vacations and family reunions, the ad completely ignores what makes Snapchat appealing in the first place. Those highly curated shots are already going up on Instagram Stories. Snapchat is the place where you trade dumb jokes with your friends, non-essential thoughts, or show off the trashy nights you don’t want preserved…

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Only two days of the entire PyeongChang 2018 Winter Olympics were more popular than Sochi

TV viewership altogether is down since the last winter games.

On average, 19.8 million people watched watched NBC’s* primetime coverage of the Winter Olympics in PyeongChang this year — 7 percent fewer than the previous winter games in Sochi.

Only two days of the entire 18-day PyeongChang 2018 Winter Olympics were more popular than Sochi: The second Tuesday (women’s alpine skiing) and the final Saturday (figure skating gala).

On every other day, Sochi beat — or in one case tied — PyeongChang in viewership, including online. Some 3.4 million more people watched the Sochi opening ceremonies than watched those in PyeongChang. The closing ceremony Sunday had 400,000 fewer viewers than Sochi.

Of course, TV viewership altogether is down, with fewer people paying for traditional subscriptions. In fact, the built-in viewership for TV has decreased since Sochi. The number of pay TV subscribers in the U.S. dropped over 6 percent to 93.8 million in 2017, down from 100 million in 2015.

Olympics viewership has been in decline for years, while the cost to air the Olympics has risen — a trend happening across TV.

NBC paid $ 963 million for domestic rights fees for PyeongChang, up about $ 200 million from what it paid for the last Winter Olympics in Sochi. However, NBC has already made much of that back, banking more than $ 900 million in ad sales, a Winter Olympics record according to the network.

This was the first year NBC simultaneously aired TV and streaming versions of the Olympics. People could also watch competing cable broadcasts on NBCSN. Both of these are included in the PyeongChang viewership numbers NBC provides.

* NBCUniversal is a minority investor in Vox Media, which owns this site. Vox Media has also collaborated with NBCUniversal on The Podium, a podcast series about the Olympics.

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There could be an entire line of Dyson electric cars

Best known for slick-looking vacuum cleaners and hand dryers, James Dyson has already stated his intentions to tackle a completely different machine — the electric car. Now, however, the inventor is looking to build more than just a niche model as the list of EV models on sale grows.

Dyson is planning a trio of new EVs for the next decade that will also adopt a solid-state battery pack, the Financial Times reported Wednesday, embarking on an estimated $ 2.8 billion project to give an Elon Musk-like jolt to the automotive market. The man behind radically designed appliances said in September he was planning a “radically different” type of electric car than what was on the market. Like Musk, the first car due early next decade would be a…

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Apple Watch holiday sales volume beat entire Swiss watch industry for first time

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More Apple Watches shipped in the fourth quarter of 2017 than the entire Swiss watch industry, a report claims, showing the Apple-produced wearable device is still growing in popularity, though analysis also indicates the Apple Watch still has some way to go before it can outpace Swiss watches on an annual basis.
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Apple Watch Outsold the Entire Swiss Watch Industry in Q4 2017

When Apple revealed its Q4, 2017 numbers, it mentioned that the Apple Watch had its best quarter ever with the Apple Watch Series 3 selling twice of what the Apple Watch Series 2 did in the same period. Now, as per analytics firm Canalys, Apple shipped 18 million Apple Watch units in 2017, with over 8 million of them being shipped in Q4 2017 alone — an increase of 32 percent YoY. Continue reading
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Apple Watch Had Record Year With Estimated 18M Shipments in 2017, Topped Entire Swiss Watch Industry Last Quarter

Not only did the Apple Watch just have its best quarter ever in terms of sales, but it also had a record-breaking year overall, capped off by topping shipments from the entire Swiss watch industry combined last quarter.

Apple Watch shipments topped an all-time high of 18 million units in 2017, according to estimated data from research firm Canalys, an over 50 percent increase compared to the roughly 12 million units Apple shipped in 2016.

Canalys claims that 48 percent of the shipments were the latest Apple Watch Series 3 models, while 52 percent were Series 2 or older models. Among the Series 3 models, around 13 percent of customers opted for an LTE-enabled model, while 35 percent of people were satisfied with the Wi-Fi and GPS version.

The keyword is estimated, since Apple doesn’t actually reveal Apple Watch sales on a standalone basis. Instead, the device is grouped under Apple’s expanding “Other Products” category, alongside the Apple TV, Apple Watch, accessories like AirPods and Beats, and as of next quarter, the HomePod.

Apple analysts, who closely examine the “Other Products” revenue and other clues to estimate Apple Watch sales, each have similar totals. Ben Bajarin of Creative Strategies estimates Apple Watch shipments totaled 17.4 million last year, while Horace Dediu of Asymco comes in at 17.7 million.

On an earnings call last week, Apple CEO Tim Cook said the Apple Watch had its best quarter ever during the final three months of 2017, with over 50 percent growth in revenue and units sold for the fourth quarter in a row, and strong double-digit growth in every geographic segment that Apple tracks.

Cook added that sales of Apple Watch Series 3 models were also more than twice as high as Series 2 models in the year-ago quarter.

Interestingly, it appears that this growth has resulted in Apple Watch shipments coming in higher than all Swiss watch brands combined for the first time last quarter, according to IDC research director Francisco Jeronimo.‏ In other words, Apple is now the biggest watchmaker in the world.

The key takeaway here is that the Apple Watch continues to grow at an impressive rate as the device approaches its third anniversary in April. Apple Watch also remains the world’s most popular smartwatch by a significant margin, and is now even running the iconic Swiss watch industry a run at its money.

Related Roundups: Apple Watch, watchOS 4
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AI is giving the entire medical field super powers

The field of medicine has, arguably, been more positively affected by modern deep learning techniques than any other industry. And, despite the unending deluge of panic-ridden articles declaring AI the path to apocalypse, we’re now living in a world where algorithms save lives every day. Welcome to Utopia. Thanks to AI, an iPhone can detect cancer and a smart watch can detect a stroke. Machine learning is infiltrating and optimizing nearly every aspect of medicine from the way 911 emergency services are dispatched to assisting doctors during surgery. You can even quit smoking or kick your opiate addiction with the…

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The Entire ‘Kingdom Rush’ Trilogy of Tower Defense Games Now Support the iPhone X Screen

While Ironhide Games made a big splash last year with their tower defense/real-time strategy hybrid Iron Marines [$ 4.99], but we can’t go forgetting that they’re also responsible for three of the very best action tower defense games around: The Kingdom Rush trilogy. All three of these games have been well-maintained by Ironhide over the years, and just in this past week they’ve set out to support the iPhone versions of each with full screen support for the iPhone X. Of course, it took Ironhide like 6 years to finally release a Universal build of a game with Iron Marines, so chances are if you’re an iPad Kingdom Rush player you don’t know and don’t care than an iPhone X update is available for these games. And that’s fine! Avert your eyes iPad people!

For us iPhone gamers though, these updated Kingdom Rush games look really great on the full screen of the iPhone X. I actually haven’t played any of these games in a couple of years, so it’s a good excuse to get back into them. If you’re not really familiar with the Kingdom Rush series and are looking for some guidance, you can check out our review of the original Kingdom Rush for iPad from way back in 2011. That was about six months before there was an iPhone version at all. That first game is also free, so you could always just download it to get an idea of what it’s like (and because it’s still fantastic even all these years later) and if you do enjoy it and want more then check out our review of Kingdom Rush Frontiers as well as our review of Kingdom Rush Origins for even more tower defense goodness.