Apple hired new events director from Eddy Cue’s favorite NBA team

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WWDC will have an extra set of helping hands this year, thanks to Apple’s hiring of a brand new events director. New recruit Gail Hunter previously served as president of public affairs and event management for the Golden State Warriors, a.k.a. Eddy Cue’s favorite NBA basketball team. She will officially leave her current job this […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple’s Eddy Cue talks content, Texture, free speech, and the future in SXSW appearance

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Apple hasn’t traditionally had a great deal of participation in the annual South by Southwest festival, but Apple’s Senior Vice President of Internet Software and Services Eddy Cue sat for an on-stage interview at the event.
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Eddy Cue said everything you’d expect about Apple’s video strategy

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For a session about "Curation in Media," there wasn't a whole lot of talk about Apple News at Eddy Cue's SXSW panel today. Instead, moderator and CNN senior reporter Dylan Byers steered Apple's senior vice president of Internet Software and Services…
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Apple’s Eddy Cue discusses video service, says you’ll use AR ‘all the time’

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Immediately after Apple publicly announced its acquisition of magazine subscription service Texture this morning, the company’s senior vice president of internet software and services Eddy Cue took the stage at SXSW 2018 to discuss some of Apple’s upcoming content plans. Most notably, he addressed the company’s upcoming video serv…Read More
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iTunes Chief Eddy Cue: ‘We’re All In’ on Original Content

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Apple iTunes music chief Eddy Cue is at the SXSW conference today, where he sat down for an interview with CNN‘s Dylan Byers to discuss media, entertainment, and why curation matters.

The major announcement of the event was Apple’s pending acquisition of magazine subscription service Texture, which will be integrated into Apple News, but Cue also shared some insight into Apple’s original content plans, and much of what he said has been shared on Twitter.

Image via @JohanTrouve

According to Cue, Apple News is a unique service because it isn’t focused on advertising, so it’s not solely providing the news you want to read – it’s also sharing news “you should be reading.” Cue says Apple can do that because advertising isn’t the focus. “We’re not trying to get you to read so we can serve you more ads,” he said. “We want to give you a bit of serendipity to see all of what’s out there,” he added.

On the topic of Apple’s content plans, Cue said the company is “all in.” “We’re completely all in,” he said. Apple isn’t going to buy a company like Netflix or Disney, though, because the focus is not quantity, it’s quality. “You need to have a great story,” he said, while also teasing technology that will be a “surprise” to users.

Apple searched for the right people to run an original content team for two years before finding former Sony executives Zack Van Amburg and Jamie Erlicht. Cue says Apple was after someone who “really knew the business but was also willing to think about it differently.” Since hiring Van Amburg and Erlicht last year, Apple has inked deals for more than 10 TV shows, many with high-profile actors, producers, and directors.

“We’re making big investments,” said Cue. “Money isn’t an issue.” Apple’s original content team has grown to about 40 people over the course of the last year.

When asked about sports, Cue said that Apple wants to “augment the experience” rather than own sports content, doing things like sending out notifications when a game stats to enhance the viewing experience. “We think there’s a huge opportunity,” he said, referring to making sports watching a more interactive experience.

Cue also shared new details on Apple Music. The subscription service has grown to 38 million subscribers, with more than 8 million people using the trial service.

Cue commented on the HomePod, which went on sale in February. He said Apple is happy with the initial sales of the device, which is the “best musicologist there is.” Cue said Apple is “very proud” of the device.

Echoing statements Apple CEO Tim Cook has made several times over the course of the past year, Cue said Apple is “very, very optimistic” that AR is going to be huge. It’s going to be a mainstream product that everyone uses every day.

He declined to give specifics on the topic of AR hardware outside of the iPhone, though, citing a desire to continue working at Apple. “I’ve worked for Apple for almost 30 years and hope to work for Apple for another 20 years, so I’m not going to answer questions on future products,” he said.

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HomePod doesn’t have manual EQ options, will auto-adjust based on analytics says Apple’s Eddy Cue

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People buying a HomePod will have to rely on the speaker’s own automatic EQ adjustments, as there are no manual controls, Apple’s senior VP of Internet Software and Services said at today’s Pollstar Live conference for the concert industry.
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Apple exec Eddy Cue joins SXSW 2018 speaker lineup

The 2018 SXSW Conference is adding a fresh crop of faces to its speaker lineup this year, including one of Apple’s most popular executives. Apple media boss Eddy Cue is set to make an appearance at the annual conference that’s a celebration of music, tech, movies and TV. All of which are areas Apple is […]

(via Cult of Mac – Tech and culture through an Apple lens)

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Apple’s Eddy Cue and Sarah Herrlinger to talk tech & media at SXSW 2018

Eddy Cue, Apple’s Senior Vice President in charge of Internet software and services, has been confirmed as a featured keynote speaker at the South By Southwest (SXSW) conference event that takes place from March 9-18 in Austin, Texas…. Read the rest of this post here


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Eddy Cue confirmed as SXSW keynote speaker, likely to talk Apple’s TV plans

SXSW, the popular annual event that features film, music, media, and tech conferences and festivals, has announced its latest round of featured speakers for this year which includes Apple’s own Eddy Cue. While Apple has played its original content efforts close to the chest so far, Cue might shed more light on what we can expect from Apple in this area.

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