On average, men at Apple’s U.K. operations earn 5 percent more than women, the company revealed on Tuesday, a day ahead of a deadline for British companies over 250 people to disclose their gender gaps. AppleInsider – Frontpage News
“Would you rather be smart, or kind?” For most of us, this would be a difficult question to answer. Both characteristics are valued highly in our society. Which do you choose? If you’re leaning toward smart, you’re not alone. It’s easy to associate intelligence with wealth and success. Meanwhile, kindness and its cousin — empathy — is often associated with passivity and weakness, especially by self-proclaimed diehard business people. But are these associations valid? Must we really choose between the two? The answer is no. Emotional intelligence results in higher salary and better job performance, that’s why you need to…
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data.
NextGen consumers are leading the retail industry to a new view on loyalty, according to Alliance Data’s card services business, a provider of market-leading private label, co-brand, and business credit card programs.
The newly released study, “The Rules of NextGen Loyalty,” reveals how Gen Z and Millennials have been empowered by unique experiences, technology, and the power of choice to engage brands and experience loyalty in truly new ways.
“This study really unpacks the shopping and loyalty preferences of today’s youngest consumer segment,” said Shannon Andrick, vice president of marketing advancement for Alliance Data’s card services business. “One-to-one conversations with real people supported by in-depth research has provided a unique view into the mindset of today’s youngest generations and what they expect from brand relationships. The loyalty landscape has truly shifted from brands driving loyalty to brands earning loyalty.”
Conducted by Alliance Data’s Analytics & Insights Institute, “The Rules of NextGen Loyalty” study used a combination of qualitative and quantitative research methods including mobile diaries and digital app tracking to determine behaviors, follow-up one-on-one Skype conversations to provide context, and a survey to identify the differences, perspectives, and preferences among younger generations.
Some highlights from the report:
Loyalty is earned. Understanding the role of and influences on choice is more important than ever before: 63% of younger consumers agree they have many choices of where to shop, so a brand must show them loyalty to earn their business. Once brands recognize the unique motivations of Gen Z and Millennials, they have taken the critical first step in building deep brand connectivity and earning lasting loyalty.
Loyalty is complex. Traditionally, loyalty has been viewed as one-dimensional. Yet, loyalty is anything but simple. Research shows when it comes to life loyalty and brand loyalty, a continuum emerges spanning a range from functional to emotional. Different types of loyalty span the continuum from traditional, mostly functional loyalty, to brand love, emotional loyalty. Re-thinking a brand’s approach to loyalty means understanding that true loyalty requires a combination of function and emotion.
Loyalty is fragile. Today’s younger consumers are increasingly unforgiving. They are empowered by instant access and greater choice to want more and “put up” with less. In fact, 76% of younger consumers only give brands two to three chances before they stop shopping them. One in three consumers said nothing could be done when asked what a brand could do to win them back.
The gig economy was supposed to be the great equalizer. Shuttling people around town, shopping for groceries, or putting up with a temporary tenant are about as gender neutral as a job can get. So why are men earning seven percent more when driving for Uber? A new study thinks it has pinpointed the cause. And if you’re assuming it’s sexism — a fair guess considering Uber’s reportedly toxic culture and past issues with female employees — you’d be wrong. The study, co-authored by Uber, Stanford, and the University of Chicago, relied on two years of Uber data from 1.9…
Men who drive for Uber earn roughly 7 percent more per hour than women, according to a new study that examined over a million Uber drivers. Women were found to earn $ 1.24 per hour less than men, and also $ 130 less per week on average, in part because they tend to drive fewer hours.
The study, which was released today, was a collaboration between the University of Chicago, Stanford University, and Uber’s own economic team. Researchers examined earnings data from over 1.8 million drivers, of which roughly 27 percent were women.
The results are surprising, given that Uber has long argued that its algorithms that determine how much drivers earn are supposed to be blind to things like race, gender, and sexuality. The technology, however, did…
Facebook is giving users the chance to pay gamers.
Facebook is trying to attract a new type of content creator: Professional gamers — the people who stream video of themselves playing video games online so others can watch.
Facebook is launching an official partner program for some gamers; those who sign on will get deals in which the company will pay them to use Facebook’s livestreaming technology to broadcast to other Facebook users. Paying people to use Facebook Live is a strategy the company has used with more traditional publishers and celebrities — like the New York Times or comedian Kevin Hart — in an effort to push livestreaming into the mainstream. (Facebook has in the past paid Vox Media, Recode’s parent company, to create live videos.)
But Facebook isn’t just paying these gamers. It will also give them another way to make money: Via donations from people who watch their livestream, often referred to in the industry as “tipping.” That means that if you’re watching a gamer you really enjoy, you’ll now be able to send them actual money through Facebook as a token of your appreciation. (Twitter’s Periscope, for example, also offers tipping.)
The idea is to build up Facebook’s reputation as a place for both gamers and game enthusiasts. The world of online gaming is bigger than most people realize. Estimates put the total number of people who watch others play video games at 500 million worldwide. YouTube has a massive collection of online gaming videos, and Twitch, which is almost exclusively video game streams, sold to Amazon in 2014 for more than $ 1 billion.
Facebook wants a slice of that action, and getting the gamers — a.k.a. the content — onto Facebook is the first step.
“We want creators to be able to be successful on Facebook, and a big part of being successful means being able to make a living,” said Leo Olebe, Facebook’s global director of gaming partnerships, in an interview.
This is not Facebook’s first foray into gaming. People have been streaming games to Facebook for the past 18 months, and the company recently announced a deal with the Electronic Sports League to stream some of ESL’s professional competitions inside Facebook’s video tab, Watch.
Some of the logistics of the company’s new gamer program are still being worked out. Facebook plans to take a share of donations that fans send gamers, for example, but claims it hasn’t settled on a formal split yet. Facebook plans to launch the program over the weekend with dozens of gamers, and hopes to expand it quickly.
Facebook doesn’t want to pay gamers forever, though. It’s using these paid deals to get things rolling, but eventually it wants to move toward a business model in which someone besides Facebook — likely advertisers — is paying the bills.
While some university degrees are relatively timeless, the typical four-year college curriculum can’t always keep up with the pace of technology. By the time a student graduates, the information they learned early on in their education could already be obsolete. Enter Udacity, a Silicon Valley-based online school offering specialized “nanodegree” programs.
Udacity already offers a nanodegree in self-driving vehicles, and now, Thrun is launching a flying car degree program. It will run for two 12-week terms, the first focused on aerial robotics and the second on intelligent air systems. Each term costs $ 1,200, but students who apply before February 7 can take the first for $ 899.
Today’s Degrees for Tomorrow’s World
According to Thurn, finding people qualified to engineer the vehicles of tomorrow is almost impossible. “There is a huge shortage of engineers. There are plenty of smart people – the missing link is education,” he told Reuters.
To design self-driving or flying vehicles, engineers must have a solid grasp of advanced technology, such as robotics and artificial intelligence, particularly machine learning. A flying car degree program like Udacity’s could fill this gap in knowledge.
Right now, the potential for intelligent machines to render much of the human workforce obsolete is a major concern. Some experts, including World Bank president Jim Yong Kim, suggest the need to develop human capital to keep the workers of the future relevant.
As Thrun told Reuters, flying cars may seem like science fiction right now, but the involvement of companies like Google and Amazon will likely lead to “enormous activity” in the field within the next couple of years.
With the proper education and preparation, human workers could carve out a space for themselves in the growing field.
Apple in February will hold its annual fitness challenge for employees, and participants who complete the event with "gold" metrics will net themselves a specially designed Apple Watch band featuring an Activity Rings motif. AppleInsider – Frontpage News
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