Kevin Durant scores TV show deal with Apple

The life of Kevin Durant is set to be the inspiration for Apple’s next major TV show. Apple has been scooping up TV shows like crazy the last few months and the latest project to get the iPhone maker’s thumbs up is a show that will explore Durant’s early life along with the world of […]

(via Cult of Mac – Tech and culture through an Apple lens)

Cult of Mac

Swagger: Kevin Durant teams up with Brian Grazer on new series for Apple

Apple has just added a new basketball drama series from Kevin Durant’s media company and Imagine Entertainment’s Brian Grazer to their roster.

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027: Shareholders meeting recap, Kevin Durant on Apple TV, HomePod tips | 9to5Mac Daily

Today we’ve a recap of Apple’s 2018 meeting of shareholders from Steve Jobs Theater, Apple picking up a new TV show starring NBA’s Kevin Durant, and two useful HomePod tips.

9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

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9to5Mac

Apple Working on ‘Swagger’ TV Show Based on NBA Star Kevin Durant

Apple is developing a new drama series that’s based on the early life and career of NBA star Kevin Durant, who plays for the Golden State Warriors, reports Variety.

The show, called “Swagger,” was inspired by Durant’s experiences as a youth playing basketball. It will highlight the world of Amateur Athletic Union (AAU) basketball, taking a look into the lives of players, their families, and coaches.


Imagine Television, led by Brian Grazer and Ron Howard, will produce alongside Kevin Durant’s Thirty Five Media. Both Durant and Grazer will serve as executive producers, while Reggie Rock Bythewood will write and direct. Bythewood is known for his work on “Notorious,” a movie that shared the story of Notorious B.I.G., and television series “Shots Fired.”

Apple now has at least 10 television shows in the early stages of development, including an untitled morning show drama starring Jennifer Aniston and Reese Witherspoon, an “Amazing Stories” reboot from Steven Spielberg, an untitled space drama from Battlestar Galactica creator Ronald D. Moore, a series written by “La La Land” creator Damien Chazelle, a Kristen Wiig comedy series, See, an epic world-building drama, Home, a docuseries focusing on incredible homes, and “Little America,” an anthology series from “The Big Sick” creators Kumail Nanjiani and Emily V. Gordon.

More details about each of Apple’s television projects can be found in the original content section of our Apple TV roundup.

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