3 Martech Trends Teed-Up for Digital Disruption in 2018

The following is a guest contributed post by Armand Thiberge, CEO of SendinBlue

Last year, martech influencers predicted 2017 would see data ultimately define the customer experience. As the year has played out, we’ve seen this come to fruition, but many brands and marketers are still struggling to deliver a seamless customer experience (CX) across all of their communication channels. To achieve success in the coming year, small and large businesses alike will need to adopt powerful and comprehensive marketing and email automation tools that are streamlined and efficient, allowing for the creation of an unrivaled CX.

The secret to getting this done in 2018 is planning ahead, and here are the insights to get you started.

Email Isn’t Dying, It’s Thriving

Although rumors that email is dead have been going around for years, they couldn’t be further from the truth. Whether you’re using it for personal correspondence, work, or keeping track of deals from your favorite companies — email is still arguably the most consistent and reliable form of communication across all demographics, and that won’t change in 2018.

One demographic in particular that has been a driving force in the digital revolution is millennials. But, while it’s easy to think that millennials are glued to their mobile apps and are only interested in connecting with brands through social platforms like Snapchat or Instagram, the numbers paint a very different picture.

In a recent millennial consumer survey, 63 percent of respondents said that email is their preferred channel for communicating with businesses — nearly five times more than either of the next two options: text message and social media. What’s more, most millennial consumers reported that they only receive 1-5 total emails from retailers each day. That means there is a massive opportunity for brands to invest in their email strategy and win over this important group of consumers.

Prioritize Personalization or Risk Irrelevancy

Today’s digital consumer has more influence over brands than ever before. They understand that they share an immense amount of data with businesses through even the simplest online interactions. This has led consumers to expect that brands engage them on an intimate level, using the personal data they share as a means of understanding what they want. In other words, consumers want a tailored seamless customer experience–a game changer when it comes to earning brand loyalty for marketers.

In order to deliver on these heightened customer demands, marketers are being driven to implement next generation solutions. Equipped with smart technologies, brands will be able to engage customers with the right message, at the right time, in their preferred way. Companies that ignore these personalization solutions will not only find themselves losing to the competition, but being left behind and risking irrelevancy.

Marketing Software Providers Will Begin to Consolidate

In 2018, we know brands must take into account their customers’ heightened preferences in order to gain a competitive edge. But many of the tools currently on the market are outside the typical SMB’s budget or require complex processes for mining and sorting customer data from multiple channels. To address this fragmentation, martech software providers are developing new approaches to help businesses consolidate their marketing stacks into singular platforms. Ultimately, this will help businesses better understand their customers and address their needs in a personalized way.

Cheers to 2018 and Beyond

In the next 365 days ahead, the real advantage for marketers lies in the adoption of powerful all-in-one solutions that create a real-time assessment of their campaigns across multiple channels. Customizable automation tools designed to support the customer journey will be critical to business growth as companies look to gain a competitive edge in 2018, and beyond.

The post 3 Martech Trends Teed-Up for Digital Disruption in 2018 appeared first on Mobile Marketing Watch.

Mobile Marketing Watch

Bodega and the problem with disruption

Last week, two former Google employees launched ‘Bodega’, a startup selling eight-foot square vending machines that store non-perishable items. The contents of these machines can be varied by need and location. On a college campus, for example, the box might contain stationery or textbooks, as well as food and drink. In a gym, it might sell supplements and workout gear instead. So far, so unexceptional. Bodega sells vending machines. Why the fuss? To my mind, Bodega’s launch points to two problems that tech startups can’t shake off: a lack of cultural sensitivity, and overconfidence in their own importance. Disruption has…

This story continues at The Next Web
The Next Web

IoT disruption means blue-chip companies need to buy, not partner

Businessman looking at the enormous network.

The Internet of Things is changing the world. It’s forcing big corporates to reassess their direction and future, and as a result many are rushing headlong into partnerships with tech startups, desperate to get a foothold in the market. Partnering can seem like a good idea. It’s relatively quick, easy and usually painless. It gives companies a much-needed injection of innovation for less cost than innovating themselves. But is partnering the best long-term solution to IoT disruption? Not necessarily. Disruption demands deep change We’re living in a time of historic digital change….Read More

Connected Devices – ReadWrite

Magic Leap’s Disruption of the VR and Computing Industry is “Not That Far Away”

What We Learned

At eMerge 2017, Magic Leap founder Rony Abovitz gave a number of updates concerning his company’s first product, which is currently in production. He revealed in his speech that the technology is “up and running and live” — it is hands free, does not require looking through a video display, and introduces an entirely new class to the technology which he coined as “spatial computing.”

VR, AR, And MR: What’s The Difference? [INFOGRAPHIC]
Click to View Full Infographic

Another exciting piece of news is that it is being priced for “affordability” — Abovitz stated “if you’re willing to pay for a premium mass consumer device, you’ll be happy with us.” He also said the “launch is not that far away,” and will focus on the “U.S. first, but definitely not U.S. only.”

Abovitz also said that potential consumers are not the only group enthusiastic about Magic Leap. He has seen an outpouring of people who want to become developers. He stresses that he has an extremely loose definition of the word, which can extend from artists to film-makers to programmers to “kids in garages.” In order to foster this developing community when the release comes, Abovitz says that he and his team “want to make sure we’re learning to serve developers and creators properly first.”

The Potential of Magic Leap

Magic Leap is neither augmented reality or virtual reality but, as Abovitz explained at eMerge, a “Spacial Ambiance, using digital light fields to create a personal computer that is ambient, always around you […] and is always contextually aware.”

While Andre Iguodala gave some vague information about his demo experience — including that the technology is controlled by eye movements and modulates lights in a user’s environment, that it has a voice assistant like siri, and that it takes the form of a belt pack with connected glasses. The company has neither confirmed or denied his claims, nor provided much more information.

What we do know, though, is that it has the potential to change almost any industry in the world. David Erwalt, of Forbes, got a rare interview with the founder and concluded that:

This technology could affect every business that uses screens or computers and many that don’t. It could kill the $ 120 billion market for flat-panel displays and shake the $ 1 trillion global consumer-electronics business to its core.

While the eMerge announcement gives us just a taste of the technology to come, we hope all of our questions will be answered very soon when we get to try the product for ourselves.

The post Magic Leap’s Disruption of the VR and Computing Industry is “Not That Far Away” appeared first on Futurism.


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