Glitch launches its ‘YouTube for app creators’

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Fog Creek Software (led by well-known entrepreneur Anil Dash) has spent about a year testing Glitch, a sort of YouTube for app creators where people can create, modify and host code in an easy to use, collaborative environment. And now, it's ready fo…
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Facebook builds Patreon, Niche clones to lure creators with cash

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Facebook is eager to displace YouTube and Patreon in order to become the home of online content creators, so it’s testing a bunch of new ways for them to earn money and connect with fans. Facebook’s dedicated Creator app that launched in November on iOS will come to Android soon, and it’s also starting a closed beta program where social media stars can work with it to build new features. It’s already cooked up new ones like a leaderboard for each creator’s most engaged fans who earn a special badge next to their comments, as well as a version of its Rights Manager tool for removing or taking over monetization of unofficial copies of their videos.

But most interesting are the new monetization options Facebook is trying out. It will let some users sign-up for a monthly subscription patronage payment to their favorite creators in exchange for exclusive content and a fan badge just like on Patreon . This will bring Facebook into the world of in-app purchases. Fans will be able to sign up for a $ 4.99 per month subscription, with Facebook forgoing a cut during the testing period, though the App Store and Google Play will get their 30 percent cut. That means creators will get $ 3.50 per month per subscriber.

It seems that rather than letting creators set their own price points including a cheap $ 1 per month option like on Patreon where the average subscription is $ 12 and the startup takes a 5 percent cut, Facebook is aiming for simplicity of pricing at mid-tier point. However it did mention custom pricing could come later. Not adding its own rake shows how much Facebook is prioritizing getting creators onto its platform. Facebook will launch the program next month with ten creators across the U.S. and U.K.

Meanwhile, Facebook has created a tool that lets creators show off a portfolio of their content expertise and audience, and get connected to businesses to hammer out branded content and sponsorship deals. It’s effectively Facebook’s version of Niche, the creator-sponsor deal broker that Twitter acquired in 2015 for around $ 50 million. [Disclosure: My cousin Darren Lachtman co-founded Niche] Facebook isn’t taking a cut here either during the testing period.

In both cases, Facebook might add a 5, 15, 30, or 45 percent cut when the features officially launch. Facebook already takes a 45 cut of ad break revenue when creators insert ads into their videos. Facebook also has a direct, one-time $ 3 tipping feature it’s testing with game streamers.

Creators who want access to the new product and monetization tests can sign-up here. “Creators are vibrant, diverse, and wonderful at building community, bringing people from across the world together around shared passions – and that’s why Facebook is a natural home for them” says Facebook’s VP of product for video Fidji Simo.

Facebook already lets creators use ad breaks and self-brokered sponsored content deals to monetize, but the digital arts economy still doesn’t let them earn enough to survive on this long-tail audience model. Facebook is taking a hint from its work with game developers, where it found that a tiny percentage of “whales” spend most of the money that games earn. Similarly, Facebook is now trying to equip creators with ways to earn the most possible from their biggest, most passionate fans who might pay way more in a tip or monthly subscription than a creator could ever earn through ads.

Mobile – TechCrunch

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Windows 10 Spring Creators Update Release Date Revealed

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Microsoft has revealed Windows 10 Spring Creators Update release date, with the company continuing the ongoing aim to release a new, updated version of Windows 10 more regularly than you likely change your socks.

[ Continue reading this over at RedmondPie.com ]

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YouTube CEO talks misinformation, creators and comments at SXSW

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YouTube's presence at SXSW 2018 extended beyond its Story HQ, a space where it turned ads into videos that feel more like art. The company's CEO, Susan Wojcicki, was part of a panel at the event titled "Navigating the Video Revolution in the Digital…
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SpaceX and ‘Westworld’ creators made a Falcon Heavy short film

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Elon Musk promised a short film about the inaugural Falcon Heavy launch from the team behind Westworld, and he delivered. The entrepreneur has posted the video (he calls it Falcon Heavy and Starman) in two parts on Instagram. It's not exactly a magnu…
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Kickstarter Patron aims to generate larger pledges for creators

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Kickstarter is piloting a program that will match up companies, organizations and institutions with projects that need more substantial funding, TechCrunch reports. It's called Kickstarter Patrons and the nonprofit and for-profit groups selected to t…
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Amazon offers free sound effects to Alexa skill creators

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Amazon is making it easier for developers to add a variety of sound effects to their Alexa skills. The tech giant has launched a library full of built-in audio clips people can use to add — in Amazon's words — "unique sounds" to their creations. Of…
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Snapchat finally gives creators analytics

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 Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat… Read More
Mobile – TechCrunch

YouTube reveals how it will punish creators’ ‘egregious actions’

YouTube will make sure creators who step out of line can feel the consequences of their actions in a big way. After cutting off Logan Paul's ad revenue, the video platform has revealed its new policies written to address creators' "egregious actions….
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YouTube details how it will punish creators for ‘harming’ the community

YouTube this afternoon detailed new policy changes going into effect after the latest controversy featuring YouTube creator Logan Paul, who had advertising temporarily suspended on his account today over videos featuring the abuse of dead animals. YouTube has been reportedly working on these policy guidelines since the start of the year, as CEO Susan Wojcicki said earlier this month that one of her company’s goals in 2018 was to create clear policies to punish creators who do “something egregious that causes significant harm” to the community at large.

The changes are straightforward: YouTube says it reserves the right to strip a channel of its ability to serve ads and its access to premium monetization programs like Google Preferred…

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