There’s good news for everyone who wants a MacBook with a touchscreen. A group of developers came up with a way that cost them just $1 in hardware. The process involves the laptop’s webcam, a mirror, and some programming. It’s just a proof of concept, but it shows potential. Amish Athatye, one of the developers, […]
Apple is planning on producing and using its own first-party chips for Macs, starting as early as 2020. The initiative is codenamed Kalamata, but is still in the early stages of development, sources familiar with the matter told Bloomberg. Project Kalamata is reportedly part of a larger push to make all of Apple’s devices work […]
At a time when the models of traditional social networks are being questioned, it’s more important than ever to experiment with alternatives. Arbtr is a proposed social network that limits users to sharing a single thing at any given time, encouraging “ruthless self-editing” and avoiding “nasty things” like endless feeds filled with trivial garbage.
It’s seeking funds on Kickstarter and could use a buck or two. I plan to.
Now, I know what you’re thinking. “Why would I give money to maybe join a social network eventually that might not have any of my friends on it on it? That is, if it ever even exists?” Great question.
The answer is: how else do you think we’re going to replace Facebook? Someone with a smart, different idea has to come along and we have to support them. If we won’t spare the cost of a cup of coffee for a purpose like that, then we deserve the social networks we’ve got. (And if I’m honest, I’ve had very similar ideas over the last few years and I’m eager to see how they might play out in reality.)
The fundamental feature is, of course, the single-sharing thing. You can only show off one item at a time, and when you post a new one, the old one (and any discussion, likes, etc) will be deleted. There will be options to keep logs of these things, and maybe premium features to access them (or perhaps metrics), but the basic proposal is, I think, quite sound — at the very least, worth trying.
If you’re sharing less, as Arbtr insists you will, then presumably you’ll put more love behind those things you do share. Wouldn’t that be nice?
We’re in this mess because we bought wholesale the idea that the more you share, the more connected you are. Now that we’ve found that isn’t the case – and in fact we were in effect being fattened for a perpetual slaughter — I don’t see why we shouldn’t try something else.
Will it be Arbtr? I don’t know. Probably not, but we’ve got a lot to gain by giving ideas like this a shot.
Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights.
From the official announcement:
Flashtalking is one of Tapad’s most engaged partners, using the Tapad Graph to unify cross-device engagement and identity-driven consumer behaviors for attribution modeling. The company leverages a unique identifier that, in conjunction with Tapad’s Graph, provides robust multi-touch attribution solution for its clients.
This partnership has resulted in above-industry match and bridge rates for Flashtalking and its customers. Overall, the Tapad Graph yielded a 71 percent match rate with 41 percent of converters engaging on multiple devices, highlighting the importance of cross-device measurement.
Tapad’s identity solutions provide Flashtalking with a more holistic view of global engagement. Flashtalking marries ad server log file data with the Tapad Graph to connect all interactions in the consumer journey. This enables Flashtalking to provide more accurate and impactful cross-device attribution, which ultimately enables better optimization. These achievements have led to recognition of Tapad and Flashtalking’s work by the I-COM Global Forum for Marketing, Data and Measurement.
“Tapad allows us to understand user engagement across devices and platforms at both the household or individual user level, which is extremely beneficial when providing marketers with true path to conversion and attribution,” said Steve Latham, global head of analytics at Flashtalking. “Since our relationship began, we’ve successfully leveraged Tapad data to provide more accurate, actionable insights that have helped numerous brands achieve substantial gains in media effectiveness.”
To learn more about Tapad’s identity services, click here.
The post Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’ appeared first on Mobile Marketing Watch.
Apple has used its recent Chicago, Illinois media event to announce a brand new initiative aimed at teachers called “Everyone Can Create.” The new education-based initiative is described by Apple as a “new curriculum that brings creative expression to every subject.”
[ Continue reading this over at RedmondPie.com ]
Geared with its new Apple Pencil-compatible budget iPad in mind, Apple has announced "Everyone Can Create," a free curriculum available to teachers looking to build artistic endeavors into their classes.
AppleInsider – Frontpage News
One of the advantages of shooting video in 4K is that it allows you to zoom and pan within a 1080p project frame while still maintaining 1080p video quality. It’s great for doing faux-panning, or zooming in Final Cut Pro X to highlight specific parts of the frame without reducing video quality. As you might imagine, using such a technique is particularly beneficial for hands-on video tutorials when referencing specific items in frame.
I recently created a custom set of areas to make it quicker to zoom with greater consistency throughout a project. If you’re someone who shoots video in 4K, but delivers in a lesser resolution, then you might considering creating your own custom set of areas as well. Watch our hands-on tutorial inside for the details. more…
The following is a guest contributed post by Ted Annis, the manager and co-founder of Transducing Energy Devices, LLC.
As automakers try to plug into consumers’ future needs, electric cars are stirring boardroom curiosity – but not a lot of sales.
Some car manufacturers are banking on a different story in the future, though.
Electric cars comprise less than 1 percent of U.S. auto sales, yet some major automakers are planning to manufacture many more electric models in the near future. According to an article on Bloomberg.com, General Motors plans to roll out 20 models by 2023 and Toyota 10 by early in the next decade. Researcher LMC Automotive predicts 75 electric models will be produced in the U.S. over the next five years.
“The 21st century will see the return of electric cars, as we are witnessing with Tesla, Porsche, GM, Ford, and others,” says Ted Annis, manager and co-founder of Transducing Energy Devices, LLC (www.tedmagnetics.com) in Ann Arbor, Mich. “Environmental, economical and market factors will meet to make the electric car prominent in the American culture.”
LMC forecasts gasoline-powered engines will still make up about 85 percent of U.S. new car sales in 2025, but that electric cars’ market share will continue to accelerate. Bloomsberg New Energy Finance’s Electric Vehicle Outlook 2017 projects electric cars will comprise over 50 percent in sales of new light-duty vehicles by 2035.
Annis gives four advantages of an electric car that will increase its popularity:
- Fuel cost savings. Electric cars are entirely charged by the electricity you provide, meaning you don’t need to buy any gas ever again. An average American spends $ 2,000 to $ 4,000 on gas each year. “From the gas standpoint alone, the electric car makes a lot of sense,” Annis says. “Keeping these cars charged isn’t free, but overall the electric car is far cheaper in operating costs.”
- Environmentally-friendly. Cars and trucks are responsible for roughly 24 percent of U.S. greenhouse gas pollution, according to Scientific American. With no emissions, electric cars are eco-friendly as they run on electrically powered engines. “The growing popularity of these cars is partly an outgrowth of our global environmental concerns,” Annis says. “You’ll be contributing to a green climate. And some manufacturers will offer incentives through the government for going green.”
- Low maintenance. No more oil changes, spark-plug replacements, or the many repair possibilities associated with an internal combustion engine and transmission. The electric car motor has far fewer moving parts. Brakes on electric cars receive less wear and tear. “Expensive engine work is a thing of past,” Annis says.
- Quiet. Engines of gasoline- and diesel-powered vehicles contribute to noise pollution, which is harmful to health. A study published by the National Institute of Environmental Health Sciences (NIEHS) reported that nearly 100 million Americans had annual exposures to traffic noise that were high enough to be harmful. Electric vehicles are extremely quiet.
“The advantages are many,” Annis says. “Technology tailored to a changing consumer base is steadily making improvements in electric cars, and in the next decade the roads will be filled with them.”
About Ted Annis
Ted Annis (www.tedmagnetics.com) is the manager and co-founder of Transducing Energy Devices, LLC, which is engaged in the research and development of a fuel-less electricity energy device. He received a BS in physics and an MBA at Xavier University. He formerly was with Ford Motor Company and was CEO and co-founder of SupplyTech, Inc.
The post 4 Reasons Electric Cars Will Create A Buzz In The Next Decade appeared first on Mobile Marketing Watch.
The iPhone X’s advanced TrueDepth Camera may have wider applications than just Face ID and Animoji — the flagship is now apparently being used in game development. Finnish game studio Next Games is reportedly using the iPhone X for a new location-based augmented reality title called The Walking Dead: Our World. Specifically, the studio has […]
Governments around the world are overseeing a surge in bureaucracy, and increasing intrusion into people’s personal lives, running the ever-increasing risk of tyranny among the people. The world may be divided by tectonic shifts, but what if there was a solution to solve crumbling nation states and the global challenges politicians seem incapable of fixing? What if it was possible to live in a borderless world where increased personal freedom was a given right? Creating a new world Bitnation, a proof-of-concept Decentralized Borderless Voluntary Nation (DBVN), is an open source movement that is providing a platform for people to become…