It’s no secret that Android manufacturers “take inspiration” from Apple’s work on the iPhone. It makes sense — Apple does the same thing! After all, when you have thousands of engineers all trying to make similar rectangular slabs as simple and elegant as possible, it’s almost impossible to work in a vacuum.
But OnePlus has always followed Apple more closely than the rest. It’s evident in the design of the OnePlus 5, which is nearly indistinguishable from the iPhone 7 Plus. It was clear when OnePlus debuted a brand-new Face Unlock feature just days after the iPhone X’s Face ID launched. And if there was any lingering doubt that OnePlus cribs from Apple, it just vanished.
With its latest update, OnePlus is throwing any shred of shame out of the window. In the latest beta build of Android Oreo for the OnePlus 5T, the company has added a feature that lets you disable the software navigation bar along the bottom in favor of gesture controls. Those gesture controls will feel oddly familiar to anyone who’s used an iPhone X: It’s the same kind of upwards swipe to go to the home screen, and a swipe-and-hold for multitasking. Swiping from the left or right side of the screen takes you back.
Honestly speaking, this is a good thing for OnePlus 5T owners. The whole point of the all-screen smartphone design that became popular last year is to maximize the amount of real estate available for content and apps. Gesture controls provide the same functionality as physical or digital buttons, but without taking up the same amount of room. Apple’s gesture controls feel natural and intuitive enough not to be a pain, and they’re certainly simple. If OnePlus forced users to draw out a circle to return home, rather than just mimicking Apple’s swipe up, that would be a poor design decision taken purely for appearances.
When OnePlus launched the OnePlus 5T, the designers told BGR that they first tried to make a phone that looked less like the iPhone 7 Plus. But they also said that “the company never wants to be different for the sake of being different. Instead, it tries to make design choices that are familiar to users.” It’s not a bad idea in the slightest — maybe just try to be more subtle next time.
Apple – BGR
The US Customs and Border Protection agency has updated its guidelines for electronic border searches, clarifying what remain broad and potentially invasive procedures. The directive was published today, and it adds new detail to border search rules that were last officially updated in 2009.
Officers can still request that people unlock electronic devices for inspection when they’re entering the US, and they can still look through any files or apps on those devices. But consistent with a statement from acting commissioner Kevin McAleenan last summer, they’re explicitly banned from accessing cloud data — per these guidelines, that means anything that can’t be accessed while the phone’s data connection is disabled.
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Apple has successfully prevented Chinese smartphone maker Xiaomi from registering the name “Mi Pad” as a trademark in the European Union, according to a new report.
The General Court, the EU’s second-highest, ruled that Xiaomi could not trademark Mi Pad as the name for its lineup of tablets on account of it being too similar to Apple’s existing iPad device. The Court added that consumers were likely to be confused by the similarity between the two names, adding that the addition of the “letter ‘m’ at the beginning of ‘Mi Pad’” wasn’t a sufficient enough difference, Reuters reported on Tuesday.
Xiaomi first filed the trademark application in 2014, a full four years after Apple first released the original iPad in 2010. Apple subsequently lodged a complaint with the European Intellectual Property Office (EUIPO) on the grounds that consumers would think Mi Pad was a variation of Apple’s own tablet. The EUIPO upheld Apple’s complaint in 2016.
The court agreed with the EUIPO decision, adding that English-speaking buyers were likely to read “Mi Pad” as “my pad” instead of the correct pronunciation of “me pad” — therefore pronouncing the “i” the same way as iPad.
Xiaomi is one of the largest smartphone makers in the world and has consistently stayed in the top 5 in its home region of Asia (typically behind Samsung, Huawei and Oppo). Currently, the company is in talks with investment banks about going public, with a proposed initial public offering (IPO) valuation of $ 50 billion, according to the Business Times.
The Chinese OEM also has long had a reputation for blatantly ripping off Apple’s devices, designs and aesthetics, from its flagship iPhone to its MacBook Air. Xiaomi even stole Apple’s famous “one more thing” for a keynote event in 2014.
From here, Xiaomi can appeal the General Court’s ruling at the highest court in the EU: the Court of Justice of the European Union. Whether it will remains to be seen — particularly with two legal decisions already levied against its case.
Until this fall, Polaroid had not made instant cameras and film in about a decade and instead branched out to licensing its name to other electronic products like televisions, tablets, and even drones. But despite all that, Polaroid is still trying to keep its brand synonymous with the square instant film look. So much so that it’s demanding millions of dollars in royalty payments from Fujifilm, which found continued success with its Instax line after Polaroid exited the instant photography industry in 2008.
This week, Fujifilm filed a formal complaint to a US District Court in New York, claiming that PLR IP, the brand licensor for Polaroid instant cameras, sent the company multiple letters requesting Fujifilm either pay millions in…
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“Good artists copy, great artists steal” This quote is often attributed to Pablo Picasso but did you know that he actually ‘stole‘ it from a host of writers and authors before him? Steve Jobs then credited the quote to Picasso and the cycle of plagiarism continued. Why do I care about copying in the startup world? Well I’m writing this post as a disgruntled victim of a daylight robbery. It’s an article I’ve wanted to write for a long time. As a founder in the tech world, I’ve witnessed a growing trend of rip-off merchants. I’m talking about the type of…
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