How to watch Apple CEO Tim Cook’s MSNBC interview with Kara Swisher and Chris Hayes on Friday

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The show starts at 8 pm ET / 5 pm PT.

Recode and MSNBC team up again on the next episode in our “Revolution” series on tech and the future of work. Recode’s Kara Swisher and MSNBC’s Chris Hayes’s full interview with Apple CEO Tim Cook will air on Friday, April 6, at 8 pm ET / 5 pm PT on MSNBC.

“Revolution: Apple Changing the World” was taped in Chicago and focuses on innovation in education, Facebook’s data privacy scandal, the future of work in the age of technology and much more.

Watch Apple CEO Tim Cook’s interview on MSNBC, online and on Twitter

If you subscribe to a basic cable package, turning your TV to MSNBC on Friday, April 6, will get you to the broadcast. You can also access a livestream through NBC’s website with a cable login and password.

You can follow Recode’s Twitter account for live coverage of the show; follow #RevolutionCHI to join the conversation. You can also follow Kara Swisher on Twitter during the broadcast for behind-the-scenes analysis and insights.

On the show, Swisher and Hayes talk to Cook about technology’s role in powering learning for the next generation of students and workers, including how to teach code across the U.S. and also how it impacts the future of job creation. The interview was taped at Lane Tech College Prep High School in Chicago.

Here’s a preview:

The “Revolution” series from MSNBC and Recode features townhall-style conversations with the audience examining the impact of technology on many aspects of the world today including business, politics, science, health, jobs, climate, culture, education and more. The series includes one-on-one interviews and panel discussions with a range of thought leaders from corporate executives, entrepreneurs and venture capitalists to journalists, government officials and academics.

Our first episode featured an interview with YouTube CEO Susan Wojcicki and Google CEO Sundar Pichai.

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Facebook CEO Mark Zuckerberg hit back Apple CEO Tim Cook, calling Cook’s comments about Facebook “extremely glib.” Cook told Recode last week that he would never be in the situation that Zuckerberg has found himself in, facing backlash for the massive Cambridge Analytica data breach.

Cook said, “The truth is, we could make a ton of money if we monetized our customer — if our customer was our product. We’ve elected not to do that.” Apple, instead, has monetized products to customers, and Cook argued that was a sounder business model and not vulnerable to the same problems Facebook is having.

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Tim Cook’s advice to his younger self: ‘The joy is in the journey’

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“Our purpose is to serve humanity.”

“Knowing everything you know now, what would be the greatest piece of advice you’d give your high school self?”

That was the final audience question for Apple CEO Tim Cook during this week’s taping — at a Chicago public high school — of “Revolution: Apple Changing The World,” a TV collaboration between Recode and MSNBC that’s scheduled to air on Friday, April 6 at 8 pm ET.

His response: “I would tell myself that the joy is in the journey.”

The crowd applauded loudly, and Cook shifted into commencement-address mode, continuing:

And that the real purpose of life — everybody talks about “find your purpose, find your purpose, find your purpose” — the truth is we all have the same purpose. And we should all quit looking. Our purpose is to serve humanity.

More applause.

And so, most people ask themselves the wrong question. The question they should be asking is: How should I serve humanity? What will be my gift?

And they should ask that pretty much every day, because you can give small gifts and you can give large gifts and it doesn’t have to be — certainly doesn’t have to be money. Most of your gifts will never be money. They will be a gift of yourself and your passion — your way of changing the world, improving the world for other people.

And I wish I would have realized that sooner. Because I went through a period of time that I was rudderless where I thought I should be looking for my purpose. I looked under every sheet, behind every door, and everywhere, and I couldn’t find it. I thought, “Oh my God, there’s something wrong with me. I can’t find it.”

And then I found it in Apple, and I found a company that believed at the company level that its job was to serve humanity and —

Another round of applause.

It’s that that has made all the difference for me — is just being a part of that. And I wish I would have found it earlier. I wish somebody would have hit me over the head with it earlier.

Steve [Jobs] hit me over the head with it. It just took a little while.

This wasn’t Cook’s first time delivering this message, but it struck a chord in the room — a high school gymnasium.

In 2010, he addressed the Auburn graduating class, concluding, “Let your joy be in your journey — not in some distant goal.” Six years ago, he talked about it — in the context of his relationship with Steve Jobs — with Recode founders Kara Swisher and Walt Mossberg at the D conference.

But after more than an hour and a half of taping the show, discussing in-the-news topics like privacy, regulation, political pressure and job creation, it was a nice way to wrap up.

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Apple’s iOS update frequency has increased 51% under Cook’s management


The Telugu “text bomb” bug sounds like an Apple user’s nightmare: you get a message containing a particular character from the Indian language of Telugu, and your iPhone’s messaging apps and WiFi functionality not only crash but “keep crashing forever” without drastic intervention. Apple issued a patch on February 19, but the Telugu bug isn’t the only software problem that’s had the company in the news in recent months. Critics of iOS 11 say the update made their phones slower, drained battery life faster, and came with a host of bugs.

These issues raise questions about Apple’s quality control in general, and a look at the data suggests that a problem may have been brewing for awhile. Since Steve Jobs left Apple’s leadership in January of 2011, the frequency of iOS updates has increased by 51 percent. What does that mean for Apple users? Lots of updates, patches, and sometimes follow-up patches. For example, current iPhone owners had to contend with 15 iOS updates during the year ending January 31, 2018. By contrast, Apple only issued six iOS updates during the 12 months prior to Jobs’ departure from the company’s top spot.

A dramatic rise in iOS update frequency

This chart, compiled from a variety of sources for updates to the iPod Touch, iPad, iPhone 4 CDMA, iPhone 3GS, and iPhone 7 and 7 Plus, illustrates the rise in iOS update frequency over the decade from 2007 to 2017.

The chart shows that during the period that Jobs led Apple, the average 365-day update rate was 6.75. After his exit, the average jumped to 10.22 per year, a 51 percent increase. If we look at the same statistic before and after Jobs’ death, the increase in updates was 48 percent (not shown on the chart). The chart also shows that after Jobs stepped down in January 2011, and also after his death in October 2011, there was still a period of infrequent updates from the second quarter of 2012 to the beginning of 2013. After that, the number of updates per year stabilized around 10 each year, until the last 365 days of the study period, during which there were an astounding 15 updates.

Why are iOS updates becoming so frequent?

There are many possible explanations for the uptick in updates. One potential factor is rising complexity. Smartphones have been gaining more functionality, more apps, and more accessories that involve a growing complexity of operating system maintenance. And software updates have become more complicated, with more features required for more devices across more languages and markets than ever before. However, there’s also been a steady stream of bad news involving bugs, inattention to detail, poor performance, and security issues.

For example, Apple released the iOS 11 update in September 2017 to improve security and add features. By November, Apple had to issue an update to fix a bug that caused the lowercase letter i to autocorrect to a capital A. Users reported that iOS 11 also slowed down their phones (unless they backed up their data and did a factory reset), drew down battery power faster, gave wrong answers to math problems in its calculator, and had other problems. Indeed, the final week of November 2017 saw at least five major iOS and macOS problems, including security flaws followed by patches that introduced problems of their own. The more recent Telugu text bug, which can “crash and brick iOS devices” as well as macOS devices and Apple watches and TVs, prompted Apple to rush out a patch for the problem amid international headlines.

When reached for comment on this trend toward more frequent updates, an Apple spokesperson said the higher frequency should be seen in a larger context. He said Apple specifically works to get updates out with speed and simplicity at significant scale (it rolls out updates to all users simultaneously) and that the company believes being able to update quickly at that scale is a good thing for consumers. Apple also offers automated updates, so users don’t have to worry about actively watching for them, the spokesperson said. And he noted that 65 percent of iOS users are on the latest version, compared to less than 1 percent of Android users on the latest Android version. That final point tells us there are more eyeballs on any new iOS update than there are on Android updates — perhaps accounting for the loud outcry when new bugs are spotted.

Is quality in decline at Apple?

The level of detail-orientation and perfectionism in Jobs’ leadership style was well-known. Widely considered a product genius, Jobs led in a unique way that’s hard to replicate. And with such a marked increase in updates and patches since his departure, it’s reasonable to ask if Apple’s product quality level is in a long-term decline without that relentless drive for perfection at the company helm. But while the update numbers seem to tell one story, other metrics tell another.

Despite the widespread coverage of Apple’s recent bugs, including some scathing headlines in the tech press, investors seem unbothered. Since Jobs passed away, the value of Apple stock has increased by roughly 240 percent. Consumers seem undeterred as well. In early February, Apple announced record revenue for the first quarter of its 2018 fiscal year, driven by highly profitable iPhone X sales. For consumers and investors alike, the luster of the Apple brand may outweigh any concerns about software issues. If the company continues to have problems with updates and patches, that luster may fade. Only time will tell.

Bernardo Lustosa is Partner, Cofounder, and COO at fraud-management solutions provider ClearSale.

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