The headline feature is a new ProRes RAW format, which combines the visual and workflow benefits of RAW video with the performance of ProRes, a lossy video compression format developed by Apple for use in post-production.
With ProRes RAW, editors can import, edit and grade pristine footage with RAW data from the camera sensor, providing ultimate flexibility when adjusting highlights and shadows — ideal for HDR workflows. And with performance optimized for macOS, editors can play full-quality 4K ProRes RAW files on MacBook Pro and iMac systems in real time without rendering. ProRes RAW files are even smaller than ProRes 4444 files, allowing editors to make better use of storage while providing an excellent format for archiving.
The update also adds advanced closed captioning tools that allow video editors to view, edit, and deliver captions from right within the app.
Apple says Final Cut Pro users can import closed caption files directly into their project or create them from scratch. Captions appear in the viewer during playback and can be attached to video or audio clips in the timeline, so they automatically move with the clips to which they’re connected.
Apple is also updating Final Cut Pro’s companion apps Motion and Compressor with ProRes RAW and closed captioning features respectively.
Final Cut Pro 10.4.1 will be available April 9 as a free update for existing users, and the app remains $299.99 for new users on the Mac App Store in the United States. Motion 5.4.1 and Compressor 4.4.1 will also be available on April 9 as free updates, or $49.99 each for new users from the Mac App Store.
Apple has introduced a new update coming April 9 to Final Cut Pro X, with version 10.4.1 introducing ProRes RAW, combining the visual and workflow benefits of RAW video with the performance of ProRes. AppleInsider – Frontpage News
Apple’s retail store at The Westchester shopping mall in White Plains, New York has temporarily closed to allow for renovations to be completed.
Apple Store at The Westchester in 2011
The location originally opened in September 2002, entirely before products like the iPhone, iPad, and Apple Watch, so it could benefit from some additional square footage to accommodate an increased number of products and customers.
The store should also receive a facelift in line with Apple’s latest retail design, including large glass doors, large video screens for product marketing and in-store events, and sequoia wood shelves on the walls for accessories.
Apple has renovated dozens of its stores worldwide since 2015, when the new design was introduced. Newer stores like Apple Union Square and Apple World Trade Center have also incorporated the refreshed aesthetic.
Apple Store at Westfield World Trade Center
Apple The Westchester joins the following other stores that are currently being or will soon be renovated in the United States:
Apple Fifth Avenue in New York, New York
Apple Green Hills in Nashville, Tennessee
Apple Alderwood Mall in Lynnwood, Washington
Apple Southlake Town Square in Southlake, Texas
Apple Natick Collection in Natick, Massachusetts starting April 22
White Plains is roughly 20 miles north of Manhattan in Westchester County. Apple directs customers to its store list to find another location, suggesting it won’t have a temporary store at The Westchester during renovations.
One of Silicon Valley’s most luxurious hotels is closed to the public for six days this week to make room for a VIP.
It’s a good bet that very important person is Saudi Crown Prince Mohammad bin Salman and his entourage.
The Fours Seasons Silicon Valley, located in East Palo Alto, isn’t accepting reservations from Monday, April 2, through Saturday, April 7, according to the hotel’s director of rooms, Ehab Mekhael. Some guests who had previously reserved rooms are being moved to rival hotels in the area.
Hotel management is telling those relocated guests it needs the rooms to accommodate a “large VIP delegation” at the request of the U.S. Department of State, according to an email from the hotel staff obtained by Recode.
Here’s an excerpt from the email: “The State Department has approached the hotel for a large VIP delegation next week. Due to the hotel’s layout and location they’re adamant that we are the best fit for their high security needs which will be restricting the hotel and all outlets from other guests.”
A press rep for the State Department and the spokesperson for the Saudi Arabian Embassy did not respond to requests for comment when asked if the Saudi Crown Prince and his entourage were staying at the hotel. Four Seasons PR rep Malia O’Connor said the hotel wouldn’t disclose the names of individual guests.
August’s door locks have been supported on Google Assistant (and thus Home) for a long time, but you had to voice your request as, “Ok Google, ask August to lock the door.” That Actions on Google / Assistant Apps integration had a few drawbacks like being dependent on Voice Match and talking back to you in a different voice (you can read about its limitations in our ultimate Google Home guide).
Flipboard CEO Mike McCue had a few choice words for segment competitor Apple News, describing Apple’s news service as "living in the past" because it does not curate media, offers no social sharing integrations and lacks other features that would set it apart in the crowded space. AppleInsider – Frontpage News
Unlike most other studios, the developers behind the new social casino app Penny Arcade Slots can boast a wealth of realworld experience having built slot machines for casinos around the world. And now it’s welcoming players to put its latest digital creation through its paces as Penny Arcade Slots begins its closed beta test.
Everlane’s transition from online retailer to brick-and-mortar retailer is off to a rocky start.
The popular millennial fashion brand announced to its customers today that it was temporarily closing its first store, located in New York City, only 42 days after it opened.
The No. 1 reason: the store’s white floors were probably a bad call.
“They’re white. It’s winter,” the company said in an Instagram post. “We got three times more foot traffic than expected. It’s a whole thing.”
The company also said it needed to fix cracks and a paint job by the entrance, and add lighting to its dressing rooms. Oh, it’s going to add more selection, too.
But a flooring change seems to be the only one that would necessitate shutting the store down completely. The store will re-open on January 24.
Everlane is just the latest digital-first retailer to eventually turn to permanent physical space to get its product into the hands of potential new customers and build more brand awareness. Retail startups from Warby Parker to Glossier to Bonobos started by selling their products exclusively online before setting up brick-and-mortar locations.
The San Francisco-based company launched in 2011 and is known for its minimalist, contemporary aesthetic popular with the millennial generation, as well as transparency around pricing and the warehouses where its clothing is made.