Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers

As difficult as it may be for some companies in the industry to admit, healthcare can be perceived as being exceedingly boring — especially for those of us needing to take appropriate steps to improve our own health.

Despite the fact that apps and mobile devices are now cornerstones of human entertainment, most apps and digital resources pertinent to healthcare somehow manage to suck all the fun and coolness straight out of our apps and mobile gadgets.

The vast majority of digital tools produced for our benefit simply aren’t entertaining or engaging enough to hold our interest. In the absence of games, celebrities, or cute cats, can you blame us for losing interest? Unfortunately, however, when we lose interest, we also tend to lose our chance at making real and lasting progress.

Thankfully, not every healthcare focused tech innovator on the scene is tone deaf on matters of entertainment, pop culture, and gaming.

Leading the charge for change in how modern consumer technologies are used to promote better health awareness and engagement, stayhealthy Inc. is putting more than twenty years of experience to use with their latest web and mobile based resources.

So if you’re expecting more of the same unremarkable and uninspired platforms and tools, you’re in for a surprise here.

To be sure, stayhealthy’s interactive health apps do precisely what you would hope a quality offering in the space would. If you’re needing to keep tabs on basic vitals, physical activity, and nutrition, stayhealthy lets you measure and track no shortage of stats, numbers, and other realities pertinent to your health in route to improving them. But remaining engaged in the modern world of fleeting attention spans requires more than a quality health tracking and management platform. Quite simply, you need to be better entertained to remain fully committed.

One of the primary ways in which stayhealthy is shaking up the unimaginative mobile healthcare space is through cultivating a social atmosphere that not only engages users but connects them with peers for the purpose of sharing stories, swapping motivational tips, and celebrating progress.

Beyond receiving encouragement from peers, stayhealthy is also facilitating opportunities for users to participate in celebrity backed activity-based challenges to win prizes. For example, major studious have committed access to some of their top-tier artists and many other perks to be used in the stayhealthy sweepstakes and challenges, including signed memorabilia, VIP concert tickets and even band/artist meet and greets.

Without question, the company’s innovative focus on edu-tainment gamification as the basis of encouraging a steadfast commitment to monitoring and improving one’s health is helping stayhealthy to attract and forge key partnerships that stand poised to enrich their resources further in the year ahead.

In effect, stayhealthy is engendering not only healthy outcomes for consumers but healthier marketing outcomes for advertising and branding partners.

Stayhealthy’s burgeoning program is prepped and ready to leverage celebs, opinion leaders, influencers, brands, retailers and corporations to create opportunities that beckon new partners seeking to co-produce and collaborate on influential/viral pop-culturally relevant content and brand awareness campaigns.

Influencer marketing may be among the trendiest buzz words in the advertising world today, but the number of companies leveraging influencers, pop culture, and social media to facilitate improved health and wellness for millions of consumers is frightfully small. This is yet another bright spot for stayhealthy as it continues to set itself apart from other companies in their industry.

“Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns,” according to a recent report by Adweek, which cites research revealing that 67 percent of marketers think influencer marketing campaigns “helped them reach a more targeted audience, thus leading to more impactful results.”

Through their recent coupling with Augumently, Inc., stayhealthy is even set to harness the power of augmented reality to both dazzle users and entice brands into new and expanded partnerships. The arrival of AR in the healthcare space will unleash a torrent of create potential previously unheard of and unthought of, even in the modern mobile age.

“Our goal,” Paul Ring, head of stayhealthy’s marketing, explains, “is to help make your current and future customers healthier as they interact with your brand daily and use more of your products or services. While viewing these videos through their in-app camera, all users will be prompted to record or take pictures of your Brand’s AR experience and campaign, and share on social media with friends & family, further expanding your message in engaging and innovative ways.”

In the age of mass content, impersonal material that fails to resonate by feeling real will fall short of delivering an impactful experience to consumers and a lasting positive impression for brands. To that end, stayhealthy is rewriting all the rules for mobile-driven health and wellness resources. And the prognosis couldn’t possibly be better.

For an early invitation, please visit www.stayhealthy.com

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Mobile Marketing Watch

Can Apple’s ARKit shift AR from short-term gimmick to long-term staple for brands?


With only 2,000 ARKit-enabled apps to its name and installs showing a downward trend, the hype around Apple’s augmented reality technology went quickly from red-hot to lukewarm. News of the latest ARKit update has reignited excitement among developers and brands alike, with the changes inching us closer to a new world of AR possibilities and increased adoption. The question is, can Apple’s news finally be the much-anticipated catalyst that shifts the current lackluster perception of AR from short-term gimmick to long-term staple for brands?

Apple’s recent ARKit changes have opened up an ocean of possibilities for AR experiences, and the quiet ripples around the AR debate have quickly massed into tidal waves. Developers, brands, and consumers are starting to understand that AR can indeed be more than a bit of fun: it can be genuinely useful. And this realization might just push ARKit adoption on a whole new trajectory.

Marked believable change

From a developer’s perspective, the changes enable designers to make their AR experiences react to the real world in a much more believable and accurate way. Before ARKit, most developers could only really use marker-based AR, which restricted the experience to being overlaid on a physical marker in the real world — and if that marker moved out of the field of view of the camera, the experience would disappear.

Then, when ARKit first launched, it took away the need for the marker — giving developers much more freedom by suddenly enabling the experience to be anywhere around you. But it was still limited — it could only detect horizontal surfaces such as tables and floors, which meant that although you could do things such as simulate a ball bouncing off the floor, you couldn’t bounce it off a wall or a door or a pillar. The experience would stop working, thus breaking the illusion.

But this new update provides the additional functionality that allows you to be able to track walls and doors and any vertical surface. So, not only can your AR objects interact with those surfaces — for instance, an animated character leaning against a doorframe — it also means that the effects within the experience, such as lighting, can be made much more realistic.

For example, we can simulate lighting within the experience to reflect where windows and doors would be in a space, therefore casting shadows and reflections that are true to life. All of this adds an additional level of believability – making the experience more immersive, while allowing developers to have more fun too.

The other major feature that ARKit adds is the capability to detect markers, which it couldn’t actually do before. This means you can layer your AR experience with triggers for new content. So, you could be using an AR experience which then detects a marker, which then triggers the next stage of content — giving you a staggered and comprehensive overall experience.

This opens up all sorts of exciting opportunities, from gaming to storytelling to brand experiences. And the more compelling the experience, the more developers will be interested in trying it and engaging with it.

Power to the people

To date, the growth and adoption of AR has been stunted by its Achilles heel: the widespread perception that it’s cool, but not very useful. In reality, devices like the Microsoft HoloLens have shown us that far from being a gimmick, AR can be an incredibly powerful tool. You only have to read about the medical uses the HoloLens is being put to – for example, during cross-continent surgery – to see that.

What this ARKit update does is put the power that the (very expensive) HoloLens offers into the hands of anybody with a reasonably modern smartphone.

And the scope of use is diverse: from education to medicine, entertainment or construction. Imagine being able to point your tablet at a wall in a new building development and have X-ray vision showing you where all the pipework and cabling runs in the wall. That’s a genuinely useful application and it’s just there, on your smartphone, in your hand, in the moment.

Fortunately, amongst the serious talk, the fun hasn’t fizzled. There’s much more potential to design addictive and responsive AR mobile games too. So, all in all, the update will make AR more engaging and useful, both of which are crucial for adoption.

Return on reality

AR has always been about making an existing environment into something better than it already is — and the more it can model and reason with the environment it’s being used in, the more powerfully it can do that. This opens the floodgates of potential for in-the-moment AR experiences. Smart brands will turn this into an opportunity for enhanced ROI. The question is, how?

With augmented point of sale materials, brands can appeal to customers more directly, as Ferrari proved when AR first started attracting attention. Now the ARKit updates can take that direct appeal even further – making it accessible to everyone. Imagine a poster for a new car at a bus stop or in a waiting room. With ARKit, you scan the poster and the phone will put you in the point of view of the driver, so you’re free to explore the inside of the car with a good sense of scale. You could slide over to the passenger seat to see what that’s like. Turn around to look in the back. You could even reduce the car to a radio control size and drive it around on the sidewalk in front of you.

James Burrows is the Technical Director at Immersive VR.

Apple – VentureBeat

Why brands need to get into ‘voice’ in 2018


Talking, once seen as the less cool forerunner of text messages and Whatsapp, is having something of a comeback, much like (regrettably) three members of the 90s British boyband, Five. Look at the race to dominate in voice-activated devices which saw the likes of Google, Amazon, Apple, and Samsung going head-to-head in 2017. From our friend Alexa and the compact Google Home to the wonderfully titled LingLong DingDong — China’s leading voice-activated device from JD.com — 2017 was big for voice. But 2018 is going to be even bigger. With more tech companies getting involved in the game, brands would…

This story continues at The Next Web
The Next Web

Trusted Media Brands Expands Partnership with Taboola

Taboola, a leading discovery platform, has just announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to its audiences in the U.S. and Canada.

We’re told that the deal builds on an existing partnership between Taboola and Trusted Media Brands with the goal of generating increased engagement and revenue across its websites in the U.S. and now Canada.

Under the partnership, Trusted Media Brands will launch Taboola Feed on its digital network, which includes iconic brands such as Taste of Home, the world’s largest circulation food media brand; Reader’s Digest across US and Canada; Construction Pro Tips; The Family Handyman; and Selection.ca.

Taboola Feed serves sponsored content, video and organic recirculation in a continuous feed of ‘cards’ that appear below articles, similar to social feeds. Since rolling out Taboola Feed in November, Trusted Media Brands has already seen an increase in its RPM/Pageviews/Engagement metrics.

“Native advertising is paramount to our digital strategy for both growing revenue and audiences. We tapped Taboola because their platform helps us create truly personalized experiences that engage our audiences to spend more time on our sites as well as engaging with our content,” said Vince Errico, Chief Digital Officer. “The innovation of the Taboola Feed helps Trusted Media Brands provide a brand safe environment for our users to engage with both organic and sponsored content at the moment they are deciding what content to consume next.”

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Mobile Marketing Watch

Reaching the Unreachable: Innovid Launches New Solution to Help Brands Engage with ‘Unreachable Consumers’

Innovid, a leading global video marketing platform, announced Monday a new solution and partnerships to help brands reach, measure and engage the elusive ‘mobile first’ audiences.

MMW has learned that these new solutions include improvements to measurement that will scale mobile in-app video viewability and that will provide support for personalization and interactivity in video.

Innovid and leading SDK providers Fyber, InMobi and MoPub–working in tandem with verification providers—offer increased transparency and performance across VAST inventory for in-app mobile, enabling marketers to measure and engage in-app audiences on a much larger scale than previously possible.

Video is now most commonly viewed on mobile devices. eMarketer has predicted that 77 percent of all video spend will be executed programmatically in 2019, and that nearly 80 percent of programmatic ad spend will go to mobile rather than desktop.

“2018 is an inflection point for mobile video – advertisers are aware they cannot effectively reach certain audiences without being in-app, but up to this point, the lack of measurement and engaging formats has been a roadblock,” said Michael Tuminello, VP of Solutions and Partnerships, Innovid. “The rollout of standardized in-app viewability, and now the availability of a standardized format for delivering dynamic and engaging messages alongside mobile video, should help to close the gap between brands and audiences in the programmatic mobile video space, which – according to current trends – will make up the majority of the video market worldwide. We are partnering with some of the largest and most innovative mobile advertising companies to kick start what we hope will be an industry-wide effort to support transparency and engagement at scale for mobile video.”

Want to know more? Click here.

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