Stop trying to ‘be original’ and strive to be prolific instead


Being a highly prolific writer is sneered at in some circles. Some people think there’s a trade-off between quality and quantity. To do truly ‘great work’ – you can’t do very much of it. Science disagrees. Most of the world’s best writers, creatives and innovators – are also hugely prolific, productive people. They’re not afraid to get their work in front of people and they’re willing to adapt and change. They have what Dr Carol Dweck calls a ‘growth mindset’ – they’re willing learn and they’re open to new ideas. We’ve written about Dweck’s work before. Be radically creative In…

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