Apple Working With TSMC to Develop MicroLED Panels for Future Apple Watch and Augmented Reality Wearable Device

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Apple has plans in place to develop MicroLED panels for both small-size and large-size devices, with Taiwan Semiconductor Manufacturing Company (TSMC) providing support for producing smaller form factor applications, which could include future Apple Watch models and AR wearables, according to DigiTimes senior analyst Luke Lin.

Apple is working with TSMC to develop micro LED panels on silicon-based backplanes for use in the Apple Watch and an augmented reality (AR) wearable device, Lin noted.

MicroLED panels use different light-emitting compounds than the current OLED displays and should help to make future devices slimmer, brighter, and less power-hungry. Citing sources in the upstream supply chain, Lin claims Apple is preparing two sizes of MicroLED panel for small devices. They are said to include a 1.3 to 1.4-inch panel for future Apple Watch iterations and a 0.7 to 0.8-inch panel for an AR wearable device, potentially AR glasses.

Lin also believes Apple is working on developing large-size MicroLED panels on TFT-based backplates for use in products much larger than those in its current MacBook lineup, although he offered no specifics on what they might be.

Based on Lin’s sources, the MicroLED panel destined for a future Apple Watch may enter mass production in the second half on 2018 or in 2019, which would suggest its use in Series 4 or 5 models. The large-size panel could see production in 2019 or later, while the panel for the AR device is yet to have a production schedule, according to the analyst.

The cost of the new MicroLED panels are said to be 400-600 percent higher than OLED panels used in the current Apple Watch. As such, Lin believes Apple will initially only use the MicroLED panel in future “top-of-the-line” versions of Apple Watch, although whether that refers specifically to iterations of the Apple Watch Edition remains unclear.

Apple is understood to own a manufacturing facility in Santa Clara, California, where it is designing and producing test samples of its own MicroLED displays, with a view to eventually replacing largely Samsung-made OLED displays currently used across its product range.

Apple’s interest in the technology was revealed in its acquisition of MicroLED firm LuxVue back in 2014 and previous reports have also claimed Apple will introduce MicroLED technology in the Apple Watch first, with some rumors pointing to that happening as soon as this year.

However, Bloomberg believes that it will likely be a few years before Apple’s MicroLED displays will appear in shipping products – perhaps two years for the Apple Watch and three to five years for the iPhone.

Buyer’s Guide: Apple Watch (Neutral)

Discuss this article in our forums


MacRumors: Mac News and Rumors – All Stories

Cash For Apps: Make money with android app

Apple augmented reality system could make us better drivers

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Bad drivers may soon get some crucial tips on the road from Apple, if the company’s latest patent ever becomes a reality. While everyone in tech is working on driverless car systems, it appears that Apple is looking into ways to make it safer for humans to get behind the wheel too. Apple filed for […]

(via Cult of Mac – Tech and culture through an Apple lens)

Cult of Mac

Cash For Apps: Make money with android app

Augmented Reality is Here to Stay: Key Considerations for Marketers

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns.

RetailMeNot reports that nearly all (99 percent) of retailers wish to improve the shopping experience to better engage and convert customers. AR could be a valuable asset to do so.

The past year served as a major turning point for mainstream AR adoption, the report explains, with Apple launching ARKit and Google following suit, unveiling ARCore at last month’s Mobile World Congress. With worldwide spending on AR and virtual reality (VR) expected to reach $ 17.8 billion in 2018, more innovation and opportunity are anticipated in this space.

“The rapid, mainstream growth of augmented reality presents a prime opportunity for brands to differentiate themselves from the competition,” said Pehr Luedtke, Senior Vice President, Marketing and International, Valassis Digital. “However, before companies dive head-first into this market, it’s important for them to identify how the technology can be applied in smart, relevant ways. Ultimately, AR should serve as another opportunity to enhance the customer experience in a unique way.”

Brands should keep the following in mind when considering the deployment of AR technologies and strategies:

  • The consumer research and planning phase is crucial: According to Valassis research, over 90 percent of consumers create a list before visiting a store, showing the prominence of pre-shopping research and planning. While product information was previously gathered through online reviews and word-of-mouth, AR is taking the research phase one step further, allowing individuals to truly visualize an item before making a purchase decision. For example, from the convenience of their phone, a consumer can see an image of a furniture item in their home, helping determine whether it fits in their respective space so they can make an informed buying decision. AR is providing an innovative “try before you buy” shopping model.
  • AR doesn’t stand on its own: While AR is a newer touchpoint for consumers, it should be incorporated into a broader, integrated marketing strategy. It may fit in and serve a purpose, however AR should be used in combination with other engagement strategies – including social media, email and direct mail.
  • Print and digital are an AR match made in heaven: To date, much of the AR focus has been placed on digital, although print plays a critical role in connecting brands and consumers – and AR technology further elevates that experience. More and more marketers are placing codes and images on print materials, which readers can scan with their mobile devices. For example, retailers can implement AR functionalities that allow consumers to scan an item, such as a furniture piece, in a magazine or direct mail print ad and view a 3D visual of the item. Through this AR data feed, consumers can also see relevant details including price, color/texture options, purchase locations and more. The inclusion of AR delivers an immersive and engaging shopping experience – all that’s needed is a print image and mobile device.

It’s important for brands to strike a balance between new innovations such as AR and tried-and-true tactics, the announcement concludes. This will ensure they’re effectively meeting their target audience when and where it matters most.

To learn more about how Valassis is helping brands drive results with integrated campaigns, visit its website.

 

The post Augmented Reality is Here to Stay: Key Considerations for Marketers appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

Cash For Apps: Make money with android app

10 very cool augmented reality apps (that aren’t design or shopping tools)

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Augmented reality is having a moment on Android. Thanks to ARCore, which now works on more than a dozen device models—Google says that’s more than 100 million individual devices—we’ve seen a ton of new applications that insert virtual objects into our real surroundings. A lot of them are shopping and interior design apps, which makes sense—AR’s ability to make items appear in your home is a great way to see what a couch looks like in your living room without actually lugging it in there.

Read More

10 very cool augmented reality apps (that aren’t design or shopping tools) was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

Cash For Apps: Make money with android app

30 new and notable augmented reality games from the last two weeks (3/7/18 – 3/23/18)

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

WIt4m3OWith Google’s recent push for augmented reality content on Android through the use of ARCore, I thought it would be fun to collect all of the new AR games that released in the last couple of weeks into one of our gaming roundups. So without further ado, here are the most recent and notable AR games to hit the Play Store.

AR Smash Tanks!

Android Police coverage: AR Smash Tanks!

Read More

30 new and notable augmented reality games from the last two weeks (3/7/18 – 3/23/18) was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

Cash For Apps: Make money with android app

3 reasons augmented reality will grow in 2018

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND


How can we train doctors without risking lives? How can we get from point A to point B in our cars without having to look at our phone? How can we see a product halfway around the world without flying there? Augmented Reality. These questions are great indicators for the 3 reasons we will see major growth in Augmented Reality in 2018. The vast array of potential for Augmented Reality in the Medical field, Automotive world, and Marketing realm are seemingly never-ending, but what exactly can happen with Augmented Reality in those industries? Let’s take a look at these 3…

This story continues at The Next Web
The Next Web

Cash For Apps: Make money with android app

Wayfair’s Android app now lets you shop for furniture using augmented reality

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to visualize furniture in their own home ahead of purchase, just by holding up their smartphone.

The feature, called “View in Room 3D,” was previously available on iOS, leveraging Apple’s AR platform ARKit.

Now, Wayfair is taking advantage of Google’s ARCore to offer the same option to Android users.

ARCore, Google’s answer to Apple’s AR platform, was publicly released last month, giving developers a way to integrate AR technology into their Android applications, where they can reach a potential audience of over 100 million Android devices.

Wayfair is not the only shopping site to quickly roll out ARCore support now that it’s available – eBay yesterday launched a feature for sellers that helps them find the right shipping box using AR technology, and promised other AR-enabled features this year. IKEA also just released an Android version of its AR app IKEA Place this week.

Other retailers have been experimenting with AR, as well, including Amazon and Target.

Retailers’ interest in AR is not just because it’s new and trendy – it can help them address the real issue that online shoppers face, when trying to buy furniture from a website, instead of in person.

It’s often difficult for non-designers to really get a sense of what a piece of furniture will look like when placed in the room. Will the new sofa go well with the existing curtains, carpet, and other furniture? Will it fit in the space?

Wayfair’s app helps with those questions, as it projects the furniture or décor in 3D at full-scale, and anchors them to the floor. This lets shoppers see if the object in question fits in the room – without needing to break out their measuring tape. It also helps them get a visual sense of what the room will look like with the new furniture added.

And because the image is in 3D, you can walk around it to see it from different sides – which also helps with consumers’ buying decisions.

“Leveraging augmented reality, the Wayfair app allows shoppers to transform their homes into virtual showrooms, allowing them to see their favorite products up close and at every angle – all in their very own space,” said Steve Conine, co-founder and co-chairman, Wayfair, in statement about the AR feature’s release.

“We knew early on that augmented reality had the potential to completely transform the way people shop for their homes, and as it’s quickly moved toward mainstream adoption, we’re excited to have played an integral role in shaping the experience for millions of shoppers,” he added.

Furniture has been one of the more difficult businesses to transition online, not only because of shipping costs for heavy items, but also because consumers still often want to see the products in real life. They want to touch the fabric, try out a chair’s cushions for comfort, and see the true colors – not just an online photo.

But things are changing, as more commerce shifts online – the channel that’s prefered by millennial shoppers, who are now the largest demographic (37%) of the furniture-buying market.

Wayfair is one of the companies capitalizing on this shift, to the tune of $ 4.7 billion in net revenue in 2017.

And with the elimination of the furniture showroom, it’s also been quick to jump on new technologies to help its customers better shop, including web-based clipboardsvisual search, mobile messaging, and now, AR – all which give it a competitive advantage versus traditional retailers with more static sites.

The company also recently updated the AR feature in the iOS app that lets customers now record a video of the item in AR, instead of just taking a photo. This feature has a Snapchat-like feel, as you just press and hold the record button to make the recording. You can then walk around the furniture in the video, in order to capture it in 3D then share with friends and family.

This feature will arrive in the Android version soon, we understand.

In the meantime, the Wayfair app for Android is available here.

Mobile – TechCrunch

Cash For Apps: Make money with android app

eBay uses augmented reality to help you pick packaging

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

It can be a pain to sell your gear on eBay for many reasons, not the least of which is packaging. How do you know a box will be large enough without having it on hand? eBay can help: it just launched a previously teased, ARCore-based augmented realit…
Engadget RSS Feed
Cash For Apps: Make money with android app

eBay app adds augmented reality to choose the right shipping box

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

More app developers are getting into augmented reality on Android now that Tango is a thing of the past. Google’s official AR platform of the future is ARCore, which will work on most devices. Even eBay is getting into AR with its latest Android app update. Sellers can now use AR to choose the right box size.

The latest version rolled out earlier this month, but eBay didn’t do much to make the new AR features known.

Read More

eBay app adds augmented reality to choose the right shipping box was written by the awesome team at Android Police.

Android Police – Android news, reviews, apps, games, phones, tablets

Cash For Apps: Make money with android app