Bose forays into AR with audio-only AR glasses prototype, to invest $50 million

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At SXSW, Bose announced that it is foraying into the AR game but unlike many AR tech out there, Bose is all about audio that will be delivered through a “wafer-thin acoustics package. It also introduced a new prototype glasses to hear which Bose says is the future of mobile sound. The company also mentioned that it will make the SDK for the AR for developers this summer. The AR glasses though doesn’t change or add 3D objects in what you see, but it will know what you’re looking at without an integrated lens or phone camera. Bose AR adds an audible layer of information and experiences which will make your daily experience better. The company specifically developed the wafer-thin acoustics package technology for the platform which will represent the future of mobile micro-sound with power and clarity. The technology can be built into the headphones, eyewear, helmets and more. It can be controlled with simple head gestures, voice, or a tap on the wearable to control content. The first AR prototype glasses were engineered and manufactured by Bose. They are compatible with Bluetooth, has microphone support for calls, Siri or Google Assistant integration. It is Bose’s new proprietary technology that keeps audio private with an ultra-slim, ultra-light, ultra-miniaturized acoustic package embedded discreetly in …
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Bose AR audio-only augmented reality platform asks, ‘Who needs screens?’

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Augmented reality can make for some fantastically impressive tech demos, and the rise of systems like Google’s ARCore has started to bring AR to the masses, not requiring hardware any more advanced than the phone you already have. While phone-based AR feels like it has the potential to be quite popular, wearable AR devices have proven to be a tougher sell, and the public backlash against early efforts like Google Glass is still hard to forget.

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