Apple News Drives Significant Traffic to Stories, Publishers Can Pitch Articles via Slack

Apple News can yield a flood of traffic for news publishers, with the app accounting for as much as 50 to 60 percent of readership for some stories, according to a paywalled report by Tom Dotan for The Information.

Apple News has generated half of’s daily traffic at times, according to a person familiar with Vox’s numbers. An executive at the website of a major TV network said Apple News has accounted for as much as 60% of traffic for some stories.

The report claims Apple has an editorial team of about a dozen former journalists, led by veteran Apple executive Roger Rosner, who decide which articles get featured in the Top Stories or Spotlight sections of Apple News, or in the News tab on an iPhone, accessible by swiping left from the first page of the home screen.

The editorial team in the United States runs a dedicated Slack channel in which publishers can pitch stories to Apple, which tends to favor big breaking stories, special features, and multi-part series, according to the report. Apple is said to have similar teams working with publishers in Australia and the United Kingdom.

The curation process isn’t praised by all publishers, as smaller to medium-sized sites say Apple News tends to favor big mainstream outlets, which get featured prominently when users first sign up for Apple News.

A bigger issue that publishers have with Apple News is that many don’t earn any significant ad revenue from the app.

Part of the problem relates to how it sells ad space next to stories. Apple initially used its ad team iAd, but it later outsourced sales to NBC. It has yet to integrate Google’s industry standard ad-serving tool DoubleClick, which publishing executive say would make ad sales much easier.

This may change soon, as Apple has supposedly begun to run a closed test of Google’s industry standard ad-serving tool DoubleClick with around 20 publishers, in line with a report from last July. However, it’s unclear when or if Apple News will roll it out wider, according to the report.

All in all, while Apple News has proved more successful than first expected, there is still some progress to be made as Apple aims to become a key distribution outlet for news publishers around the world.

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AMP Stories make news articles on Google Search more interactive

Google launched the AMP Project (Accelerated Mobile Pages) back in 2015 in an attempt to speed up the mobile web. It’s had its share of teething problems, but it’s mostly been a success with its implementation in Search and the Google Feed. Last summer, it was reported that Google was working on “Stamp,” which would combine AMP pages with an interactive storytelling element. That project has now come to fruition, with the announcement of AMP Stories.

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AMP Stories make news articles on Google Search more interactive was written by the awesome team at Android Police.

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How to Use the Kindle App to Read Articles Offline

One of the lesser-used ways to take advantage of the Kindle app is to use it as a read-it-later service for articles you want to catch up on later… …and read all those articles offline! Also, this is one way to keep all your books and other reading material in one central location and save yourself the clutter of bookmarks or the “save it-forget it” swamp of Pocket. Remember, you can install the Kindle app on Android, iOS, and desktops even if you don’t own a physical Kindle device! Let’s see how its done in iOS. The process is similar…

Read the full article: How to Use the Kindle App to Read Articles Offline

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TNW’s favorite articles of 2017

As 2017 draws to a close it gives each of us a chance to reflect what we’re most proud of during the previous year. For TNW staff, there’s a lot to be proud of. As someone that gets to work with this amazing group of super-talented reporters on a day-to-day basis, I’m in awe every day of some of the amazing content — whether reviews, investigative pieces, humor, or opinion — we produce each year. As for the writers themselves, these are the pieces they’re most proud of this year. Have a look. Abhimanyu Ghoshal Stop supporting tech companies as…

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Facebook is testing subscriptions for Instant Articles on Android

Facebook has announced it will be testing news subscription models over the next several weeks for Instant Articles across the US and Europe, but only on Android devices. In July, news broke that Facebook Instant Articles would soon allow paywalled content, and in August, Facebook confirmed it would be adding subscriptions for Instant Articles.

Publishers participating in the test include Bild, The Boston Globe, The Economist, Hearst-owned properties The Houston Chronicle and The San Francisco Chronicle, La Repubblica, Le Parisien, Spiegel, The Telegraph, Tronc (The Baltimore Sun, The Los Angeles Times, and The San Diego Union-Tribune), and The Washington Post.

Facebook says they will be comparing two different models: one that allows…

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