5 Unexpected Ways Apple’s ARKit Is Changing the Customer Experience Across Industries

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Apple’s ARKit has great implications for e-commerce. It’s the next best thing to literally trying before you buy, and you can do it anywhere you have your iPhone with you. Thanks to AR, consumers get a better feel for products before purchasing, increasing cart checkout totals and reducing returns.

But the capabilities of AR promise big things for other industries, too. Here are five surprising ARKit applications that are changing the customer experience for the better.

1. Car Showrooms

Thanks to e-commerce and review sites, the car industry has been slowly shifting to be more customer friendly.

Augmented created a virtual showroom experience of a Mercedes sedan using ARKit. Users can walk around the car, open and close doors, and try out different paint colors, allowing them to get a feel for the car without having a pushy salesman breathing down their shoulder.

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Once they choose a model and color, users can take it for a test drive with Vincenzo, and imagine what the car would look like parked next to their apartment building.

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2. Ordering Food

Alper Guler of Kabaq Food Technologies created a food ordering app that helps users envision ordering food at a restaurant.

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It’s easy to apply the same technology to food delivery and meal kit services like Blue Apron. If consumers can imagine what the finished meal will look like on their table at home, they might be more quick to order or subscribe.

3. Event Marketing

At Disney’s D23 expo this summer, Steve Lukas dropped a “live” Mickey Mouse in front of the conference entrance.

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Companies can do something similar to enhance their brand presence at events, creating a virtual game or scavenger hunt experience to direct attendees their way.

4. Online Tutorials

Whether they’re hardcore DIYers or just want to take on a new craft project, one thing that gives customers pause is whether they’ll be able to actually assemble the final advertised product. Online tutorial videos exploded in recent years to help address this problem.

AR transfers the tutorial from YouTube to your very own craft table or garage, helping you put the product together yourself. Artists can gain inspiration from AR experiences like this one, which shows a friendly blob creature drawing a flower according to your command:

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5. Product Promotion

From logo decals to product samples, companies are always thinking up new ways to give you freebies along with what you purchased. AR unlocks yet another freebie option, allowing customers to bring the brand to life in their own home. For example, upcoming DVD releases of Star Wards might come with an AR version of BB-8 to watch the film alongside the purchaser:

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Alternately, brands can delight customers and cement their loyalty by doing crazy things with their product, like raining endless cans of La Croix down on the floor:

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Conclusion

ARKit will come to all iPhones this fall. Until then, stay up to date with the latest ARKit developments by following MadeWithARKit, a Twitter account and blog showcasing the best submissions so far.

Michael Quoc is the founder & CEO of Dealspotr, an open shopping platform bringing together up-and-coming brands, influencers, and savvy shoppers around today’s best deals. He was previously the Director of Product Management for Yahoo’s media lab, spearheading the launch of several innovative live video and mobile social networking services. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.

The post 5 Unexpected Ways Apple’s ARKit Is Changing the Customer Experience Across Industries appeared first on ReadWrite.

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Video: Everything new in iOS 11.3 featuring Animoji, Battery Health, ARKit 1.5, & much more

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iOS 11.3 was released yesterday for iPhone, iPad, and iPod Touch. We went beyond the release notes to find everything new in Apple latest iOS update from big features, to small tweaks.
AppleInsider – Frontpage News

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iOS 11.3 with battery improvements, ARKit 1.5, HomeKit authentication now available for iPhone, iPad, and iPod Touch

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

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The new iOS 11.3 release for all remaining iOS devices has shipped, featuring new battery health information for iPhones, ARKit 1.5, a new Health Records feature, new Animoji characters, and more.
AppleInsider – Frontpage News

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Apple releases iOS 11.3 with Battery Health Tool, ARKit 1.5, Business Chat, New Animoji and more

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Apple just released iOS 11.3, a major update for iPhone and iPad, about three months after the release of iOS 11.2.  The update brings ARKit 1.5 to offer even more immersive AR experiences to recognize and place virtual objects on vertical surfaces like walls and doors, and more accurately map irregularly shaped surfaces like circular tables for next-generation AR apps,  iPhone Battery Health (Beta) to show battery health and recommend if a battery needs to be serviced. This feature is available in Settings -> Battery for iPhone 6 and later.  As promised, it is now possible to disable Apple’s power management feature. It also brings new Animoji lion, bear, dragon and skull for the iPhone X users, also brings Business Chat for users to communicate directly with businesses right within Messages, which is launching today in Beta in the US and Canada. It also includes stability improvements and bug fixes. Messages in iCloud and AirPlay 2 that appeared in Beta were removed. The iOS 11.3 update is about 700MB in size that varies depending on the device and is already available over-the-air (OTA). It is compatible with iPhone 5s and later, all iPad Air and iPad Pro models, iPad 5th generation, iPad mini 2 and later and iPod touch 6th …
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ARKit app to build, launch and land a space rocket coming soon from USA Today

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We learned yesterday that there have been 13 million downloads of augmented reality apps powered by ARKit, and USA Today has plans to increase that number.

It has announced that it will soon be launching an AR app that allows you to do some launching of your own. 3-2-1 Launch is an app that allows you to assemble, launch and land an AR rocket …

more…

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ARKit apps have been downloaded 13 million times so far

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

iOS users have installed upwards of 13 million augmented reality apps since Apple debuted ARKit back in September, a new report from Sensor Tower Store Intelligence suggests. That’s up from 3 million worldwide one month after iOS 11 was launched. Apps which established themselves early on, including Ikea Place, Giphy World, The Machines, and My […]

(via Cult of Mac – Tech and culture through an Apple lens)

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ARKit app downloads said to hit 13M, dominated by games

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Apple officially launched its new ARKit framework as part of iOS 11, allowing developers to build applications for iPhone and iPad based around augmented reality. Now that iOS 11 has been available for just over 6 months, app analytics firm SensorTower has some data on the popularity of ARKit applications…

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ARKit app downloads exceed 13M in 6 months, nearly half are games, report says

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

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Fresh statistics from market research firm Sensor Tower suggest uptake of Apple’s ARKit is on a steady upward trajectory, with more than 13 million augmented reality apps downloaded since the framework launched last September.
AppleInsider – Frontpage News

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VR and AR patent applications demonstrate Apple’s work on ARKit headsets

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A new batch of Apple patent applications published on Thursday by the U.S. Patent and Trademark Office shows Apple is still working on technology relating to virtual and augmented reality, with filings showing a multi-resolution system for creating VR content, headset concepts, and a 3D document editing system.
AppleInsider – Frontpage News

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ARKit Demo Brings Street Fighter To The Real World [Video]

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“Real World Warrior” is an ARKit-enabled game based on Street Fighter II that takes the 1980s game and drags it into the augmented reality-riddled 2018.

[ Continue reading this over at RedmondPie.com ]

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