Apple’s Upcoming Morning Show Drama Gets New Showrunner

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One of the TV shows Apple has in the works, a “morning show drama” starring Reese Witherspoon and Jennifer Aniston, is getting a new showrunner, reports Variety.


The original showrunner and creator, Jay Carson, had planned to work with Apple on the series, but he has departed over creative differences. Kerry Ehrin, known for “Bates Motel,” is instead set to take over and is close to inking a deal with Apple.

Ehrin was the co-creator, executive producer, and showrunner of “Bates Motel.”

Apple has signed a deal for two seasons of the as-of-yet untitled morning show drama, each with 10 episodes. The show, based on the 2013 book “Top of the Morning” by Brian Stelter, takes a look inside the cutthroat world of morning television. Stelter’s book was based on the rivalry between NBC’s “Today” and ABC’s “Good Morning America.”

Apple has multiple TV shows in the works, all of which are outlined in the original content section of our Apple TV roundup. Rumors have suggested the first of Apple’s TV shows could debut in 2019.

Related Roundup: Apple TV
Buyer’s Guide: Apple TV (Neutral)

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Apple’s drama w/ Jennifer Aniston & Reese Witherspoon swaps showrunners over ‘creative differences’

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One of the most highly-antipcated shows in Apple’s arsenal of original content is a morning show drama starring Jennifer Aniston and Reese Witherspoon. Variety reports today, however, that the show has undergone a leadership change due to creative differences…

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Apple’s latest iPhone X ads focus on Apple Pay, Face ID

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Apple continued its iPhone X advertising push on Tuesday with a series of short commercials emphasizing ease of use when it comes to authenticating Apple Pay purchases with Face ID.
AppleInsider – Frontpage News

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Apple’s U.K. pay gap gives men 5% boost over women

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The pay gap between men and women appears to be lowering for Apple employees in the U.K. Apple revealed today that its male employees in the U.K. make 5% more than females on average. However, the median pay favored women by 2%. “We’re proud of the progress we’ve made to hire more inclusively and are […]

(via Cult of Mac – Tech and culture through an Apple lens)

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A brief history of the iPad, Apple’s once and future tablet

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April 3 marks the eighth anniversary of the iPad’s launch and first shipments — and that day brought a product that has revolutionized the definition of a tablet and seen great success. But, the iPad has struggled with its identity in recent times in view of bigger and more powerful smartphones.
AppleInsider – Frontpage News

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5 Unexpected Ways Apple’s ARKit Is Changing the Customer Experience Across Industries

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Apple’s ARKit has great implications for e-commerce. It’s the next best thing to literally trying before you buy, and you can do it anywhere you have your iPhone with you. Thanks to AR, consumers get a better feel for products before purchasing, increasing cart checkout totals and reducing returns.

But the capabilities of AR promise big things for other industries, too. Here are five surprising ARKit applications that are changing the customer experience for the better.

1. Car Showrooms

Thanks to e-commerce and review sites, the car industry has been slowly shifting to be more customer friendly.

Augmented created a virtual showroom experience of a Mercedes sedan using ARKit. Users can walk around the car, open and close doors, and try out different paint colors, allowing them to get a feel for the car without having a pushy salesman breathing down their shoulder.

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Once they choose a model and color, users can take it for a test drive with Vincenzo, and imagine what the car would look like parked next to their apartment building.

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2. Ordering Food

Alper Guler of Kabaq Food Technologies created a food ordering app that helps users envision ordering food at a restaurant.

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It’s easy to apply the same technology to food delivery and meal kit services like Blue Apron. If consumers can imagine what the finished meal will look like on their table at home, they might be more quick to order or subscribe.

3. Event Marketing

At Disney’s D23 expo this summer, Steve Lukas dropped a “live” Mickey Mouse in front of the conference entrance.

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Companies can do something similar to enhance their brand presence at events, creating a virtual game or scavenger hunt experience to direct attendees their way.

4. Online Tutorials

Whether they’re hardcore DIYers or just want to take on a new craft project, one thing that gives customers pause is whether they’ll be able to actually assemble the final advertised product. Online tutorial videos exploded in recent years to help address this problem.

AR transfers the tutorial from YouTube to your very own craft table or garage, helping you put the product together yourself. Artists can gain inspiration from AR experiences like this one, which shows a friendly blob creature drawing a flower according to your command:

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5. Product Promotion

From logo decals to product samples, companies are always thinking up new ways to give you freebies along with what you purchased. AR unlocks yet another freebie option, allowing customers to bring the brand to life in their own home. For example, upcoming DVD releases of Star Wards might come with an AR version of BB-8 to watch the film alongside the purchaser:

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Alternately, brands can delight customers and cement their loyalty by doing crazy things with their product, like raining endless cans of La Croix down on the floor:

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Conclusion

ARKit will come to all iPhones this fall. Until then, stay up to date with the latest ARKit developments by following MadeWithARKit, a Twitter account and blog showcasing the best submissions so far.

Michael Quoc is the founder & CEO of Dealspotr, an open shopping platform bringing together up-and-coming brands, influencers, and savvy shoppers around today’s best deals. He was previously the Director of Product Management for Yahoo’s media lab, spearheading the launch of several innovative live video and mobile social networking services. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.

The post 5 Unexpected Ways Apple’s ARKit Is Changing the Customer Experience Across Industries appeared first on ReadWrite.

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Samsung Drops Support For 2015 Galaxy S6, S6 Edge While Apple’s 2013 iPhone 5s Continues To Get Updates & Support

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Samsung has officially dropped support for the 2015 Galaxy S6 and S6 Edge smartphones while Apple’s 2013 iPhone 5s continues to get updates and support even today. Here are the details.

[ Continue reading this over at RedmondPie.com ]

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Apple’s next iPhone display revolution might begin with its mysterious AR glasses

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Apple Watch 2018

The iPhone X is Apple’s first handset to sport an OLED screen instead of LCD, but Apple is already planning a new display revolution for its products, not just the iPhone. Apple is working on MicroLED screens, various reports have said, with a new story claiming that the Apple Watch and unreleased first-generation Apple AR glasses will feature MicroLED displays shortly.

Apple is also said to be developing MicroLED screens that are bigger than the iPhone and could be used in larger devices, like MacBooks.

Apple has partnered with TSMC to manufacture small-size MicroLED screens, Digitimes has learned. The two companies are working on silicon-based backplanes for use in the Apple Watch and the mysterious augmented reality device Apple is rumored to be working on.

The Apple Watch’s MicroLED screen would measure 1.3- to 1.4-inches and will supposedly enter mass production as early as the second half of 2018 or in 2019. The AR wearable device would have a 0.7- to 0.8-inch Micro LED screen, but the glasses do not yet have a mass production date, the report notes.

Because MicroLED screens for the Apple Watch are 400-600% more expensive than OLED ones, only the top-of-the-line Apple Watch version will get it at first.

Apple is also working on large size MicroLED screens built on TFT-based backplanes, which could even be used in products much larger than the MacBook, the report notes. The only thing made by Apple that’s bigger than a MacBook is the iMac, for the time being. These panels should hit mass-production in 2019 or even later.

Recent reports did say that Apple plans to reduce the screen-to-body ratio of future Apple Watch models. It’s unclear whether the change is related to the adoption of MicroLED screen technology. However, MicroLED displays should be thinner than alternatives.

Separate reports said that Apple is planning big changes for the MacBook line starting with 2020, when Intel chips should be replaced with Apple’s own processors. It’s unclear whether such a big revamp of Apple’s MacBook and iMac lines would also include the introduction of MicroLED screens.

Apple – BGR

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Apple’s MicroLED displays could debut later this year

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Apple is going all-in on MicroLED displays, a new report claims. The company is reportedly gearing up to use the next-gen displays in future Apple Watches, Macs and even an as-yet-unreleased wearable device, which could be Apple’s augmented reality glasses. The first MicroLED displays may arrive sooner than expected, too. According to today’s report, Apple […]

(via Cult of Mac – Tech and culture through an Apple lens)

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6 Secrets Apple’s Chief Design Officer Revealed in Naomi Campbell Interview

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Apple Chief Design Officer Jony Ive is an influential man. Not just at Cupertino, but in the entire technology industry. Indeed, the products and services he personally works on have a global reach— from the iPod to the iPhone. Ive isn’t a stranger to interviews. But, in a new interview conducted by Naomi Campbell and […]
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