[Deal Alert] MoviePass offering annual subscription at $6.95 per month for a limited time (regularly $9.95/month)

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If there’s one certainty in life, it’s that movie tickets will keep getting more expensive. If you’re willing to adjust your habits slightly, MoviePass can save you some cash. This app-based cinema subscription service usually costs about $ 10 per month for up to one movie every day, but for a limited time, you can get it for just $ 6.95 per month. There are some caveats, but that’s a good deal.

MoviePass works in 91% of US theaters, so you should be able to find one nearby.

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[Deal Alert] MoviePass offering annual subscription at $ 6.95 per month for a limited time (regularly $ 9.95/month) was written by the awesome team at Android Police.

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[Deal Alert] Audible is offering a free Echo Dot (or $50 off another Echo) and $50 off an annual subscription

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Amazon sells a lot of ebooks on its Kindle platform, but it also owns Audible to push audiobooks. It sells a lot of those, too, even though audiobooks tend to be rather spendy. Audible subscriptions are a cheaper way to get the books, and you can save a ton on an Audible subscription today. It’s $ 50 cheaper than usual, and they’ll throw in an Echo Dot.

An annual Audible subscription is usually $ 149.50, but you can sign up right now for just $ 99.50.

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[Deal Alert] Audible is offering a free Echo Dot (or $ 50 off another Echo) and $ 50 off an annual subscription was written by the awesome team at Android Police.

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Apple’s annual Worldwide Developers Conference begins June 4

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Enlarge (credit: Apple)

This year’s Worldwide Developers Conference (WWDC), Apple’s annual software-focused event, will run from June 4 to June 8. Like last year’s WWDC, 2018’s conference will take place at the McEnery Convention Center in San Jose, California.

Members of Apple’s Developer Program and its Developer Enterprise Program can apply for conference tickets now through March 22. Tickets will be issued through a random selection process. Other attendees will have to pay $ 1,599 per ticket, the same as a ticket was to last year’s WWDC.

This is the second year that Apple will host WWDC at the McEnery Convention Center. In previous years, the company held the conference in San Francisco at the Moscone West Convention Center. The number of people attending WWDC has grown so much over the years that Apple needed to move it to a larger location to accommodate all the attendees.

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Apple shares annual Supplier Responsibility report with new suppliers causing elevated numbers of “core infractions”

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Apple’s 12th Supplier Responsibility Progress Report, which details the working conditions at its various supplier facilities, has been released today. At first glance, it appears violations are on the rise, but there is also a simple explanation…. Read the rest of this post here


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Apple Releases Annual Supplier Responsibility Report; Highlights New Health Care Program for Supplier Employees

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Apple released its 12th annual Supplier Responsibility Progress report where the company notes that it found 44 core violations of labor rules which is more than double of last year. The company attributes the increase in violations to the addition of many new partners in its supply chain over the last one year. Continue reading
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Apple shares annual Supplier Responsibility report, attributes increase in ‘core violations’ to amount of new partners

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Apple today has released its 12th annual Supplier Responsibility Progress Report, detailing the work the company is doing in improving conditions at supplier facilities. Apple touts that 15 million supplier employees have now been trained on their rights, including 3 million just last year.

The report, however, also offers colors at some of the issues Apple still faces in its supply chain…

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9to5Mac

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Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving

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The following is a guest contributed post by Tim Mahlman, President, President of Advertiser and Publisher Strategy, Oath

At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability and brand safety are just a few of the concerns that have driven the desire for greater transparency in the ecosystem.

The industry still has ways to go in delivering on these demands. But transparency in digital is rapidly improving. Here are three areas, in particular, that are helping to bring about a new, more transparent era, hailed by Unilever, P&G, and others.

Third-party verification is table stakes

Today, advertisers are more interested than ever in how partners are spending their money. The biggest are reviewing media contracts in the hopes of getting more transparency and data from agency, vendor and publisher relationships. In response, the ecosystem is wholly embracing third-party verification. So much, in fact, that it’s becoming the industry standard. Now, a whopping 97 percent of advertisers want independent measurement of their media buys from companies like Moat and comScore — and they’re only going with partners who allow this. This is why the duopoly, after being hesitant about third-party verification in the past, is finally feeling the pressure. Third-party audits are simply table stakes today, enabling a new depth of transparency.

However, it is important to note that there is room to improve here. While third-party verification prevents agencies, vendors and sellers from having to grade their own homework, there are still questions to be answered. Third-party providers still need to be challenged to deliver more standardized reporting and metrics to cut down on discrepancy, while platforms must continue investing in their own technology to eliminate fraud and other issues.

Publishers will adopt ads.txt en masse and this is just the beginning of our industry being more transparent

Last year, the IAB launched ads.txt to bring more transparency to the programmatic supply chain. This is a more secure way for publishers to publicly identify the platforms authorized to sell their inventory, helping to limit bad actors. The idea is that as more publishers adopt ads.txt and post it to their domains, advertisers can avoid counterfeit inventory and have more confidence in what they buy.

This year, ads.txt adoption is going to explode among publishers. This was echoed at IAB ALM, by several of the biggest media companies. And while adoption is still relatively low right now, advertisers are increasingly demanding more tools for transparency. They want an accurate representation of media impressions and who is selling them. And they want to safeguard against counterfeit inventory through arbitrage and spoofing. Ads.txt helps. My company, Oath, supported ads.txt early on, knowing it would quickly become a game-changer. And we have already implemented it across our properties. We are also collaborating with publishers and approved resellers, and will begin enforcing ads.txt across all platforms, filtering inventory on domains where DSPs buy. But this is just the beginning. More advancements will roll out over the course of 2018 to protect advertisers’ media spend.

Vendors will be held to a higher standard

Today, advertisers want more from their technology platforms. In fact, they want more than just technology. They want trust. It’s not enough to simply activate data or offer distribution at scale. Demand-side platforms have to be more than just the pipes today. A lot more. Providing access to brand-safe, premium content is a game changer. With brand safety issues around the duopoly, many advertisers and agencies are concerned. It’s time to rebuild their confidence and trust. As a partner, it’s critical to be able to touch all aspects of a campaign: content, data and distribution. This is an unbeatable combination and it simplifies the digital supply chain, boosting transparency. Brand builders know that they need all three to be successful and the platforms that deliver against these needs will win in 2018. This is what I kept hearing in Palm Desert.

As we move ahead in 2018, transparency will continue to be a major concern in digital. But third-party verification, initiatives like ads.txt and the evolution of vendors relationships, are three ways our category is meeting advertiser demands.

The post Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving appeared first on Mobile Marketing Watch.


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Oscars 2018: The leadup and the rundown on the 90th annual Academy Awards

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In the year of Harvey Weinstein, #MeToo, and Time’s Up, politics is likely to edge into the ceremony

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For the first time since its inception, Apple Watch overtook Fitbit in annual sales

For the first time since its April 2014 debut, Apple Watch has managed to overtake Fitbit in terms of annual sales—a major milestone for Apple’s wearable device, especially when you take into account all of the inexpensive fitness bands, watches and tracking device Fitbit is selling…. Read the rest of this post here


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In software development ‘cultural shift’, Apple won’t hold features for major annual point-zero releases

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Rather than packing everything it can into an anticipated "iOS 12" later this year, Apple will reportedly spread out new features into future software updates, meaning "iOS 12.1" and beyond could bring big improvements to the iPhone and iPad.
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