Strategy Analytics: Apple scores 51% of global smartphone revenue in Q4 2017

Strategy Analytics published its quarterly report on the smartphone revenue between October and December 2017. According to the data, Apple snatched $ 61.4 billion or 51% of the total $ 120.2 billion. Second came Samsung with $ 18.9 billion with a share of 15.7%, while third was Huawei with $ 8.4 billion revenue or 7% of the pie. Morgan Stanley also published a research note for the same period, stating the iPhone market in China grew 12% on a quarterly basis. The Cupertino company managed to rake in three times more revenue than the next best manufacturer due to iPhone’s average… – Latest articles

Technavio: iOS to Dominate the Global Mobile Analytics Market

The latest market research report by Technavio on the global mobile analytics market predicts a CAGR of above 20% during the period 2017-2021.

As for the juiciest details of the report, the key findings of the global mobile analytics market, according to Technavio media and entertainment researchers, include:

  • In 2016, the iOS segment dominated the market by occupying almost 63% share
  • The Americas dominated the global mobile analytics market with 54% share in 2016
  • Adobe Systems, Amazon Web Services, Google, IBM, and Microsoft are the leading players in the market

The growing adoption of data analytics is a major market driver, the report summary notes.

To maximize their profits, increase revenue, and reduce costs, organizations use data analytics. It helps in eliminating the major work involved in understanding customers and data tracking processes. Data analytics also helps in attracting new customers and analyze the historical data patterns to provide insights into retaining the existing customers.

Data analytics, the Technavio team adds, also helps in understanding the consumer and providing them with customized services. Through data and customer analytics, insights can be gained about buying patterns of new customers. These insights can be used to strategize and plan ways and means to boost sales and revenue.

Want to know more about the report? The whole shebang is available for purchase here.

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Mobile Marketing Watch

Snapchat finally gives creators analytics

The Best Guide To Selling Your Old Phones With High Profit

 Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat… Read More
Mobile – TechCrunch

Sponsored Data Can Evolve to Take Mobile Marketing to New Places, Says Strategy Analytics

Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says Strategy Analytics.

According to the prominent firm’s newest report — “Can Operator Collaboration On Sponsored Data Lead to Success?” — while initial prominent launches of sponsored data offerings by AT&T, Verizon Wireless, and Telefonica caught attention in the last few years, sponsored data is still at an early stage and Communication Service Providers (CSPs) around the world have been grappling with how to adopt and grow sponsored data offerings.

As for challenges and noteworthy developments, here’s what the organization tells us in a provided report summary:

Challenges: Fragmentation of operator offerings has limited early stage growth and awareness among brands and other sponsors, while increased size of data bundles in mobile service and widespread availability of Wi-Fi in some countries has raised doubts among operators in many advanced data markets as to the perceived value of sponsored data for consumers.

Developments: The sponsored data ecosystem is progressing with additional value creation with analytics and feedback loops for campaigns and collaborative efforts focused on ease of onboarding for CSPs and sponsors. This can be seen in Catalyst activities at the TM Forum that involve Orange, Datami, Comptel (now part of Nokia), Sigma, cloudsense and cloudstreet, as well as collaboration between Syntonic and Tata Communications for a cross-operator sponsored data exchange model. The recent acquisition of sponsored data/data rewards pioneer Aquto by Mavenir showcases the value CSPs and their vendors see on new types of monetization opportunities.

“Strategy Analytics estimates mobile advertising revenue reached US $ 80 Billion at the end of 2017,” says Nitesh Patel, Director of Wireless Media Strategies at Strategy Analytics. “Sponsored data should be considered as part of a broader advertising strategy to position CSPs as an alternative destination to big web scale companies like Google and Facebook for mobile advertising dollars. Raising awareness and providing proof points of the results that can be achieved by brands with sponsored data campaigns in each market and for specific use cases remains important—we encourage CSPs to work together and with associations to increase awareness of the benefits of sponsored data and data rewards.”

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Mobile Marketing Watch

HomePod doesn’t have manual EQ options, will auto-adjust based on analytics says Apple’s Eddy Cue

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People buying a HomePod will have to rely on the speaker’s own automatic EQ adjustments, as there are no manual controls, Apple’s senior VP of Internet Software and Services said at today’s Pollstar Live conference for the concert industry.
AppleInsider – Frontpage News