[Update: More carriers in Latin America] RCS messaging coming to Telia subscribers in Sweden

Just over 25 years ago, the first text message was sent. Not all technology can last a quarter of a century, but that doesn’t mean it can’t be improved. RCS is the cloud-powered standard designed to eventually replace SMS, but adoption has been slow.

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[Update: More carriers in Latin America] RCS messaging coming to Telia subscribers in Sweden was written by the awesome team at Android Police.

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Bank of America Wins Patent for Crypto Exchange System

Crypto Exchange

As cryptocurrencies like Bitcoin continue to rapidly rise in value, countries around the world are beginning to take the cryptocurrency more seriously. In the United States, the second largest bank in the nation, Bank of America, has just won a patent for a crypto exchange system, which they intend to develop for corporate clients. The system would theoretically be able to easily convert one digital currency into another while establishing the exchange rate between those two currencies based on external data.

The patent states that:

Enterprises may handle a large number of financial transactions on a daily basis. As technology advances, financial transactions involving cryptocurrency have become more common. For some enterprises, it may be desirable to exchange currencies and cryptocurrencies.

The proposed system — which is, at present, only a patent and not yet a fully realized system — has three facets: the customer’s account, and the two businesses running the system. Like money in a traditional checking account, the customer would store their cryptocurrency in an account. The second account would hold currency to be sold, and the third would contain the currency the customer is converting to.

Going Digital

Making cryptocurrency so readily accessible and convertible could truly change the nature of crypto transactions. While currencies like Bitcoin are rapidly rising in value, there are some that fear the currency isn’t inherently valuable. Additionally, it’s not yet a widely accepted currency, so at the moment uses outside of online transactions and investment are somewhat limited.

Technology that simplifies the conversion of digital currencies will make them not only easier to use but ideally will further legitimize cryptocurrencies in general.

Of course, not everyone supports the mainstream adoption and incorporation of crypto by big banks. Then there are places like Catalonia setting interesting precedents for cryptocurrency use — the region is considering adopting crypto instead of a central bank. Whether or not you agree with the increasing presence of crypto, Bank of America’s latest move shows that it’s not going away anytime soon.

The post Bank of America Wins Patent for Crypto Exchange System appeared first on Futurism.

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FIRST LOOK: AdTiming Confirms Expansion into North America

Ahead of the weekend, MMW learned that AdTiming — one of the world’s leading mobile analytics marketing platforms — is expanding into North America as a means “to address growing advertiser and mobile developer demand.”

As part of the move, AdTiming will seek to deepen ties with mobile developers by providing faster self-serve options that maximize monetization opportunities, while leveraging its deep data analytics capabilities to deliver more accurate ad targeting to North American brands eager to tap into the Chinese market.

AdTiming shifts the old model of placement-based advertising to audience-based marketing. Handling more than 18 billion daily ad requests across 200 countries, AdTiming supports clients in Europe, China, Southeast Asia, the Middle East, South America and now North America – one of its fastest growing markets. AdTiming also has an extensive partner network including Nexage, Smaato, PubNative, Smartyads, Advocarrot, Yex, Axonix, Adview, Gothamads, Inneractive, Cheetah and more.

By analyzing mobile data traffic across a wide spectrum of channels – SDK, API, Exchange, commercial Wi-Fi, and traffic exchange and combining this with key consumer profile information such as IP, Device ID, Android ID and IMEI, AdTiming is able to generate more accurate audience segments that enhance precision targeting and improve advertising performance, as well as optimize future media buys and ad creative.

“It’s all about better understanding the customer. Big data mining, in-depth analysis and application are making an enormous impact on ad delivery. By leveraging our deep data mining and analytics capabilities, we are shifting the old model of placement-based advertising to audience-based marketing,” said Chief Executive Officer (CEO) Leo Yang. “We cover more than 200 cities in China and facilitate more than 20 billion data ad transactions daily – rendering more than 300,000 unstructured tags. As a result, we are well positioned to help North American advertisers and mobile developers reach and roll out more effective market entry strategies to maximize their ROI in the Chinese market and beyond.”

To learn more about the company, click here.

The post FIRST LOOK: AdTiming Confirms Expansion into North America appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

Hillary Clinton says America is ‘totally unprepared’ for the impact of AI

Hillary Clinton has warned that the US is “totally unprepared” for the economic and societal effects of artificial intelligence. Speaking to radio host Hugh Hewitt this week in an interview promoting her recent book, the former Secretary of State said the world was “racing headfirst into a new era of artificial intelligence” that would affect “how we live, how we think, [and] how we relate to each other.”

In a short segment near the end of the interview, Clinton told Hewitt: “A lot of really smart people, you know, Bill Gates, Elon Musk, Stephen Hawking, a lot of really smart people are sounding an alarm that we’re not hearing. And their alarm is artificial intelligence is not our friend.” Clinton then mentioned two specific areas of…

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