Google said to introduce ARCore 1.0 officially at MWC 2018, but the update is already rolling out [Update: Now available for 13 smartphones]

Update: Google is officially rolling out ARCore 1.0, which is now available for 13 smartphones – Google Pixel, Pixel XL, Pixel 2 and Pixel 2 XL, Samsung Galaxy S8, S8+, Note8, S7 and S7 edge, LG V30 and V30+ (Android O only), ASUS Zenfone AR and OnePlus 5. It will be available in upcoming devices from Samsung, Huawei, LGE, Motorola, ASUS, Xiaomi, HMD/Nokia, ZTE, Sony Mobile, and Vivo later this year. Google said that ARCore is designed to work on a wide variety of qualified Android phones running Android 7.0 (Nougat) and later. Google said that ARCore 1.0 has improved environmental understanding that enables users to place virtual assets on textured surfaces like posters, furniture, toy boxes, books, cans and more.  Google is pushing very hard on perfecting the ARCore to bring augmented reality and according to a report from The Variety, the company is planning on releasing the ARCore V1.0 at the MWC 2018 event. ARCore brings augmented reality to billions of Android phones without having to rely on hardware like project Tango. However, it looks like the update is already available rolling out a bit earlier than planned. Additionally, Google is also expanding the ARCore SDK support to all Nougat devices, instead of …
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Tim Cook: Apple is already working on products that won’t ship until the 2020s

Tim Cook Interview

Earlier this week, Apple was named the most innovative company in the world by Fast Company. Hardly a surprise, Apple over the last 12 months introduced a number of compelling new products, not the least of which was the iPhone X, an arguably revolutionary device that completely re-imagined what the smartphone user experience should be.

Alongside Apple’s #1 ranking, Tim Cook sat down for a wide-ranging interview with the publication where he touched on a number of interesting topics, including Apple’s financial situation and how the company plans to keep raising the bar for tech innovation in the years ahead.

One of the more interesting tidbits from Cook’s interview centered on Apple’s need to find a balance between researching and developing products and actually releasing something to market.

“You have to have a forcing function,” Cook explained. “For us, on the product side, we have to come up with our silicon requirements three, four-plus years in advance. So we’ve got things that we’re working on now that are way out in the 2020s.”

When asked about how Apple tends to be misunderstood in the media, Cook emphasized that the company is dedicated to making great products, not blindly making money at all costs. Though some cynics might understandably scoff at such a notion, Cook’s comments align with previous comments from Jony Ive and Steve Jobs who have said that Apple only focuses on generating cash as to have the luxury of developing game-changing products.

For a casual observer who hasn’t been a user of our products, the thing that they might miss is how different Apple is versus other technology companies. A financial person just looking at revenues and profits may think, They’re good [at making money]. But that’s not who we are. We’re a group of people who are trying to change the world for the better, that’s who we are. For us, technology is a background thing. We don’t want people to have to focus on bits and bytes and feeds and speeds. We don’t want people to have to go to multiple [systems] or live with a device that’s not integrated. We do the hardware and the software, and some of the key services as well, to provide a whole system.

Cook’s full interview can be enjoyed over here.

Apple – BGR

We may already know the dates for WWDC 2018

Developers looking to nab a spot (and hotel room) for WWDC 2018 may have just a big hint on possible dates for the big event. The official announcement of Apple’s Worldwide Developers Conference for 2018 is still likely months away, but we might already know the exact dates thanks to a new report with details […]

(via Cult of Mac – Tech and culture through an Apple lens)

Cult of Mac

Apple Park employees have already injured themselves walking into glass walls

Apple employees have only just moved into the new Apple Park headquarters, and there are a few teething problems they’re dealing with in the short term. One of those? The fact that at least two people have injured themselves walking into the glass walls and doors throughout the sprawling Apple new $5 billion headquarters. While […]

(via Cult of Mac – Tech and culture through an Apple lens)

Cult of Mac