Adobe updates Premiere Pro CC, After Effects CC, more ahead of NAB

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Ahead of the NAB show this weekend, Adobe on Tuesday issued annual updates to its video-centric Creative Cloud software suite, bringing an assortment of enhancements to videographers, sound designers and other creative professionals who rely on the company’s tools.
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Adobe Lightroom CC gets new image profiles, detail adjustments, and more

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Adobe Lightroom CC is one of the most competent mobile photo editors out there, and it’s gained some additional functionality today. The app has been updated to version 3.4, adding new RAW Profiles, Camera Matching Profiles, and Creative Profiles. The update also adds sliders for sharpness control and film grain simulation, among other improvements.

Creative Profiles are something casual users will probably get a lot of mileage out of. They’re a lot like the filters (or “looks,” or whatever your photo editor of choice calls them) you’re probably familiar with, and they’re actually pretty tasteful.

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NVIDIA teams with Adobe to ensure AI editing runs smoothly

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Adobe and NVIDIA are partnering up to power up the former's cloud-based AI endeavors with the latter's GPUs. Each new update for software in Adobe's suite leans more on its artificial intelligence toolkit Sensei to improve editing features, and it ma…
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How to Edit Videos on Your Phone Using Adobe Premiere Clip

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Most of us shoot videos on our phones, but most of us don’t then edit those videos on our phones. Because it’s too difficult, takes too long, and requires skills that we just don’t have. But here’s the thing: video editing on your phone is a lot easier than you might think.

The best video editing app for iPhone and Android right now is Adobe Premiere Clip. The mobile version of the professional editing package is free, fast, and works on most devices. Best of all, it really simplifies the editing process.

In this article we’ll show you how to edit videos on your phone using Adobe Premiere Clip.

Download: Adobe Premiere Clip for Android | iOS (Free)

1. Create a New Project

First, create a new project by tapping on the + button found in the bottom-right on Android and the top-right on iOS. The app has a slightly different layout depending on which device you’re using, but the features are all the same.

premiere clip project

Now choose where your content is stored. You can use any videos or photos on your device, as well as the main cloud services including Dropbox, Google Photos, and Apple Photos. Alternatively, select the Camera option and shoot something new.

Tap to add all the clips you want to use and then tap Done.

2. Choose a Project Type

Next, you’ll see the Choose Project Type screen. One of the best things about Adobe Premiere Clip is that it can automatically generate movies for you. It edits your clips together in sync with a soundtrack that it also adds.

premiere clip project type

To do this, choose Automatic. For more control over your project, select Freeform.

Automatic videos only take a few seconds to create. You can tweak them a little by adding a different soundtrack and changing the order in which the clips are used.

You can also convert an Automatic video into a Freeform video at any time. Hit the More Customization button at the top of the screen to do that.

3. Rearrange Your Clips

After you choose Freeform you’ll see the main editing screen. This has a preview window at the top, a trim bar in the center, and your clips displayed in sequence at the bottom.

premiere clip rearrange

All the clips you choose are added to your video in the order you selected them. The first thing you need to do is rearrange any that are out of sequence.

To do this, hold your finger on one of the thumbnails and drag it into the preferred position.

4. Trim Your Clips

Next, you need to trim your clips. This enables you to reduce a longer video down to just the few seconds you actually want to use.

Tap the clip to select it. In the trim bar in the center you’ll see purple handles at each end. The left handle marks the “In” point, where the video will start. The right handle marks the “Out” point, where the video will end. There’s also a white vertical bar that lets you “scrub” through the clip to preview its content rapidly.

premiere clip trim

Drag the white bar until you reach the point where you want the video clip to start. Now drag the left-most handle to that same point.

Next, drag the white bar to the point where you want the video to end, then move the right handle to align with it. You’ve now set new “In” and “Out” points.

5. Split Your Clips

Sometimes you might want to use the whole clip, but not all at the same time. You might want to add a cutaway to another shot, for example. Or maybe you need to use parts from the start and end of a clip, but not from the middle.

You can do this by splitting the clip.

premiere clip slider

Tap the clip to select it, then tap the settings sliders icon just above the preview window. This opens a clip editing screen.

Drag the scrubber bar (the white vertical bar) to the point where you want to make your cut, then tap Split at Playhead.

premiere clip split

You’ll return to the main editing screen, where the clip is now split into two parts. Hold and drag them into place. You can split a clip as many times as you want.

Non-Destructive Editing With Adobe Premiere Clip

A couple of things to note here.

The clip isn’t physically split in two, it’s duplicated. In the first clip a new “Out” point is set where you positioned the playhead, and in the second clip a new “In” point is set at the same place. This makes the edit non-destructive. You can undo it at any time just by changing the “In” and “Out” points once more.

The editing options also include a control for setting the speed of playback, so you can add a slow-motion effect, and an option for duplicating the clip.

6. Add a Soundtrack

Once you’ve edited your clips together you’re ready to add some music. Tap the Soundtrack button at the top of the screen to get started.

premiere clip soundtrack

Adobe Premiere Clip comes with a selection of free tunes to use, or you can add some Creative Commons music from your device. Pick a tune and tap Add.

You can only use one track per movie, and it’s always synced to the start of the video. There’s no way to change this.

It is possible to make the music start at a later point in the song. Drag the waveform until you reach your chosen point, and hit the Play button for a preview.

Other Audio Options in Adobe Premiere Clip

Of the other options here, Auto Mix will lower the music volume when there’s native sound from the video clip. This should be on by default.

Sync to Music snaps cuts to the beat of your chosen soundtrack when you trim a clip. This is worth experimenting with. Sometimes it works well; sometimes less so.

Finally, set the volume level for your soundtrack, and whether you want it to fade in at the start and out at the end.

7. Fine-Tune Your Edit

By this stage your movie should be looking good. There are a few extra tools that can add some more polish to your work.

Tweak the Color and Sound

Select a clip and tap the aperture icon. Here, you’ll find sliders to adjust Exposure (overall brightness), Highlights (the brightest parts of the video), and Shadows (the darkest parts). You must set these manually for each clip; you cannot do it globally.

premiere clip tweaks

Tap the speaker icon to access the volume settings for the clip. The Smart Volume helps to correct for big contrasts in the volume levels. You can also adjust the overall volume, or turn the audio off entirely by deactivating the Play Audio option.

Again, you have to set the audio settings for each clip separately.

Change the Look

From the main editing screen tap the Looks icon at the top. Looks are a series of filters you can apply to your video to change the color, contrast, and overall tone. There’s 30 to choose from, some less subtle than others. Just tap on the thumbnails to see the effect in action. You can change them again later.

premiere clip looks

Like Instagram filters, the Looks can be overdone. But they are a quick way to give all your clips a uniform color and style, something you don’t get to control otherwise.

8. Add a Title to Your Clip

Finally, add a title. Tap the + icon on the main editing screen and select Text Title. Type your text into the box, then set a color for both the text and the background.

premiere clip titles

Return to the main screen and drag the title card to the right position if you need to. Set “In” and “Out” points for the title to adjust how long it will stay on screen.

You can add as many title cards as you need. You can place them in between clips to function as chapter headers, or at the end.

9. Save and Share Your Movie

And you’re done!

Tap the full screen icon in the top-right to get a proper preview of your final video. If you want to change something you can just go back and do it. Every single edit you’ve made can be tweaked or undone.

Once you’re happy, it’s time to save and share your work.

premiere clip share

Adobe Premiere Clip saves your projects automatically as you work, so there’s no need to save them as you go. But you do need to export the final product for sharing or viewing in other apps.

Tap the Share button to bring up your options:

  • Save to Gallery: This exports and saves a local copy of your video to your device. You can watch it in other apps.
  • Save to Creative Cloud: Uploads your video to your Adobe Creative Cloud space.
  • Publish & Share: This publishes your completed movie on the Community Videos page within Premiere Clip. You can choose whether to make it public or private.
  • Send to Premiere Pro CC: This allows you to open your video project in Premiere Pro on your desktop for more in-depth editing. You need to be logged in to the same Adobe account in both locations.
  • Share on YouTube: Creates your video and uploads it to your YouTube account.
  • Share on Twitter: Creates your video and posts it on your Twitter account.

In all cases you need to choose an output resolution for your video, and to enter the details for any accounts you’re using.

Regardless of how you package and share your finished video, the project will remain in the Adobe Premiere Clip app where you can re-edit it in future.

Next Steps After Learning Adobe Premiere Clip

Adobe Premiere Clip may not have the power of its (expensive) desktop counterpart, but it offers all the basics that you need to edit videos on your smartphone or tablet. It’s ideal for projects of all sizes, from trimming clips to share on social media, to something a lot more ambitious.

The next step is to learn a few awesome video editing techniques to give a true professional sheen to your smartphone-made movies!

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First Look: oneAudience Integrates Mobile-Driven Audiences in Adobe Analytics Cloud

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oneAudience, a first-party mobile data provider that specializes in mobile app usage data, confirmed ahead of the weekend an integration with Adobe Audience Manager, part of Adobe Analytics Cloud.

The mobile audiences now available in the Adobe Audience Manager marketplace enables revenue-driven marketers to leverage mobile insights across all major industries such as automotive, consumer packaged goods, financial services, healthcare and retail.

As a Premier level partner in the Adobe Exchange partner program, oneAudience enhances brand and agency audience data by understanding consumers at the individual level through their mobile device behaviors and app usage, providing audience attributes and segmentation for increased consumer engagement, brand awareness and sales.

“The combined power of oneAudience and Adobe Audience Manager enables marketers to gain additional mobile insights by layering together their data and our mobile-first audiences,” said Ari Saposh, VP of Data at oneAudience. “Our mobile-first collection methodology captures behaviors and insights, such as what apps an individual is downloading or using, to enable a better understanding of today’s on-the-go consumers.”

According to the formal announcement, mobile is hailed as being the most personal, relevant channel used by consumers. According to Facebook, over 88 percent of its revenue was driven by mobile alone – a number that is increasing year over year.

“The combination of Adobe and oneAudience gives brands and agencies access to additional mobile insights, such as data on apps consumers are downloading and using,” said Cody Crnkovich, head of platform partners and strategy at Adobe. “Joint customers can now leverage the unique mobile ID management capabilities in Adobe Audience Manager and the mobile data from oneAudience to help maximize reach and relevance.”

Having oneAudience mobile audiences available in Adobe Audience Manager marketplace lets marketers “apply real-time mobile insights and build truly personalized campaigns,” the emailed statement concludes.

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Adobe Aims to Redefine Content Intelligence to ‘Transform Customer Experiences’

A recent Adobe survey of U.S. consumers revealed people spend on average 7.8 hours per day engaging with digital content — a figure that jumps to 11.1 hours per day among teenagers.

According to a provided statement from Adobe, brands must produce, execute and iterate on compelling content at ever-increasing velocity to engage with consumers, which is not an easy feat. To solve for these challenges, Adobe today unveiled tighter integrations and seamless workflows between creatives, marketers and data analysts in Adobe Experience Manager, part of Adobe Marketing Cloud in Adobe Experience Cloud.

These advances better enable brands to reach consumers across the full range of devices and channels. Adobe Sensei, the company’s AI and machine learning framework, further automates the delivery of personalized content, empowering marketers to work smarter and faster. New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver a seamlessly integrated experience.

“Content will always play an integral role in building brand loyalty, with personalization, authenticity and design reigning supreme,” said Aseem Chandra, senior vice president, Digital Experience Strategic Marketing at Adobe. “The new content capabilities we are announcing today empower brands to deliver digital experiences that delight consumers and uniquely integrate content and data.”

To learn more about about Experience Manager’s new intelligent content capabilities, click here.

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Adobe Lightroom uses AI to edit your photos like a pro

Many photo editing apps have an auto-adjust feature that can improve photos, but pros tend to steer clear of it for a reason — it's more of a vague guess than an informed edit based on experience. Wouldn't it be nice if it learned from the pros? I…
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Adobe Lightroom updated with improved auto settings, app shortcuts, and more

Despite a bumpy start, Adobe’s Android version of Lightroom has become a capable and popular app for mobile photographers. It can process RAW files, apply filters, and it syncs across devices with a Creative Cloud subscription. Today, Adobe is rolling out a new version that includes neural network smarts and some features for newer builds of Android. Most features still work without a subscription, too.

Here’s what you can expect in the latest version of Lightroom.

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Adobe demonstrates future Photoshop tool that uses machine learning to select image subjects

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Adobe has teased one of the AI-based features coming to Photoshop in the future, with the ‘Select Subject’ function simplifying the selection of an object, person, or animal in a scene, using machine learning to determine what is likely to be the main focus of an image.
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Adobe Scan can now search your photos for documents using machine learning [APK Download]

There are a number of useful scanning apps on the Play Store that allow you to take photos of documents and turn them into digital copies. In fact, I wonder if proper scanners are even still sold anymore, such is the ease with which their purpose can now be fulfilled by a smartphone. Adobe Scan is one of the most popular examples of such an app, and its latest update makes it more powerful than ever.

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