Fitbit weekly roundup. Q4 Results miss analysts’ estimates, release date for Fitbit Ionic: Adidas edition announced and leaked images of their next smartwatch appear. This week Fitbit revealed fourth-quarter revenue of $ 570.8 million for the 2017 holiday season, down from $ 573.8 million from the previous year, which missed analysts estimates of $ 588.1 million. Fitbit ended the year with $ 1,615.5 billion in revenue, down from $ 2,169.5 billion when compared to 2016. Fitbit, is being squeezed by cost-effective fitness trackers from the likes of Xiaomi with its Mi Band 2, and of course…
Those previously on the fence about getting a Fitbit Ionic smartwatch now have a new model to consider.
Fitbit revealed its device collaboration with Adidas today—the Ionic Adidas Edition is a spiced-up Ionic smartwatch featuring an Adidas-made watch face, special wristbands, and the Adidas Train app for runners. Similar to the Apple Watch Nike+ edition, this version of Fitbit’s smartwatch combines all of the features of the original Ionic with exclusive perks developed in collaboration with Adidas that users can’t get on any other Ionic model.
The Adidas Edition’s case is identical to that of a regular Ionic, but the former comes preloaded with a new Adidas-made watch face with the company’s logo at the top, huge block-like numbers for the time in the middle, and a bottom stats row featuring steps taken, current heart rate, and the date. Exclusive bands for the Adidas Edition are available as well, both of which have many small holes along the band’s entire surface. These kinds of perforations allow more air to pass through to the skin, reducing the possibility of skin irritation during long periods of use. These bands are also swim-ready, making them a good option to outfit the Ionic with before tracking a swim.
Despite tons of hype, 3D-printed sneakers are still hard to find. While we know that Adidas plans to produce more than 100,000 pairs of its Futurecraft 4D kicks by the end of this year, the leakers at Yeezy Mafia indicate they will remain an extremel…
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Sportswear brands might be reviving their interest in fitness technology, but Adidas is staging its comeback in a very roundabout way. The company's American segment is closing its dedicated digital sports division and folding the group's work into…
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Adidas is officially getting out of the wearable fitness industry, at least when it comes to making its own devices, according to a report from the Portland Business Journal that the company is shuttering its hardware division.
Adidas will be shifting efforts instead to focus on software — specifically, the Adidas App and Runtastic (which the company bought back in 2015). Adidas had released multiple wearable fitness trackers under the name miCoach, culminating in the miCoach Smart Run smartwatch, but it seems that none of them really quite took off.
Adidas had already been moving away from hardware development for some time — in a report last year from W…
Onefootball founder and CEO Lucas von Cranach, whose popular football app now has 25 million fans in 200 countries around the world, confirmed on stage today at TechCrunch Disrupt Berlin 2017 that his company has raised more funding — including both an unreported Series B and C round. This would bring the startup’s total raise to date to over the $ 20 million publicly reported.… Read More
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It's hard to believe that Adidas hasn't had its own shopping app, considering that we're living in the age of the smartphone. But that's all about to change. Today, the German sportswear giant is introducing its (aptly named) "Adidas" application, wh…
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