Fitbit: Adidas Ionic launch date announced and new smartwatch leaked

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Fitbit weekly roundup. Q4 Results miss analysts’ estimates, release date for Fitbit Ionic: Adidas edition announced and leaked images of their next smartwatch appear. This week Fitbit revealed fourth-quarter revenue of $ 570.8 million for the 2017 holiday season, down from $ 573.8 million from the previous year, which missed analysts estimates of $ 588.1 million. Fitbit ended the year with $ 1,615.5 billion in revenue, down from $ 2,169.5 billion when compared to 2016. Fitbit, is being squeezed by cost-effective fitness trackers from the likes of Xiaomi with its Mi Band 2, and of course… – Latest articles

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The Ionic Adidas Edition is Fitbit’s answer to the Apple Watch Nike+

Enlarge (credit: Fitbit)

Those previously on the fence about getting a Fitbit Ionic smartwatch now have a new model to consider.

Fitbit revealed its device collaboration with Adidas today—the Ionic Adidas Edition is a spiced-up Ionic smartwatch featuring an Adidas-made watch face, special wristbands, and the Adidas Train app for runners. Similar to the Apple Watch Nike+ edition, this version of Fitbit’s smartwatch combines all of the features of the original Ionic with exclusive perks developed in collaboration with Adidas that users can’t get on any other Ionic model.

The Adidas Edition’s case is identical to that of a regular Ionic, but the former comes preloaded with a new Adidas-made watch face with the company’s logo at the top, huge block-like numbers for the time in the middle, and a bottom stats row featuring steps taken, current heart rate, and the date. Exclusive bands for the Adidas Edition are available as well, both of which have many small holes along the band’s entire surface. These kinds of perforations allow more air to pass through to the skin, reducing the possibility of skin irritation during long periods of use. These bands are also swim-ready, making them a good option to outfit the Ionic with before tracking a swim.

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