Mark Zuckerberg will appear before Congress to address Cambridge Analytica scandal

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Mark Zuckerberg has agreed to testify before the Senate Judiciary Committee, according to a CNN report. The committee is seeking more information concerning Facebook’s dealings with the data analysis firm Cambridge Analytica, which was suspended from the platform for inappropriate data collection earlier this month. Zuckerberg apologized for Facebook’s handling of the issue in a CNN interview last week, calling it “a major breach of trust.”

Zuckerberg has declined to appear before a UK parliamentary committee undertaking a similar investigation.

Facebook is facing mounting pressure over Cambridge Analytica’s behavior, spurred by public accusations from former research director Christopher Wylie. The new allegations center on a Facebook…

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Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud

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The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network

The advertising technology industry is broken, at least in its current form. That’s not breaking news.

Despite constant calls for transparency from brands, tech solutions continually stay the course, ignoring safety issues that affect advertisers as well as consumers. The desperate rush to collect as much data as possible has blinded adtech to the purposes behind these placements to begin with: creating something that connects with consumers.

Procter & Gamble has been one of the biggest brands to pull the plug, and its $ 200 million cut in digital ad spend has reportedly yielded a 10-percent increase in results — all by taking its operations in-house. Unilever’s pondering similar actions, as are other large brands. Adtech is starting down a crisis of its own creation. Unless it chooses to evolve.

But evolution can’t just be shining a light on fraud and transparency issues at this point. We’re too far down the road from where the industry should be. It’s time for the whole operation to be scrapped.

Where does it go from here, though? Ends up some brands are already exploring those possibilities for themselves.

Who’s actively looking for what’s next?

AT&T and Bayer are two companies looking toward blockchain technology to fix what ails digital advertising, at least for their own respective businesses. For programmatic advertisers, it’s always been a priority to know where money and placements are going, and how ads are measured. Yet, the industry currently fails to address those concerns effectively. If implemented correctly, blockchain initiatives can clear up many of those transparency concerns by reinventing the digital advertising ecosystem with privacy by design.

A brand like AT&T seems willing to do just that, though. One of the country’s largest advertisers, AT&T has an invested interest in protecting data and knowing where its money goes. The company has taken steps to improve its place in digital advertising in the last year, not only by looking into blockchain, but also by completely pulling out of YouTube due to brand safety concerns. That was last March. They’re still not back.

But is avoiding platforms like YouTube, or applying blockchain to the current industry norms a long-term fix, or just a short-term stop-gap ignoring the industry’s largest issues with fraud?

Customer data’s under the microscope right now with the European Union’s General Data Protection Regulation (GDPR) soon taking effect. The industry at-large has collected data without permission for a long time, and now suddenly, the threat of fines from the GDPR is going to deter them?

Why would actors that created the current paradigm be all that willing — or capable — of ushering in a new one that doesn’t find ways to step outside the lines once more?

This is where blockchain could work — not just as a solution for adtech’s woes, but as a hard reset for an industry that desperately needs a course-correction from outside of its current confines.

The second act

Blockchain represents a new way of transacting. So many platforms seem to be slapping a blockchain on the existing insecure workflows. And that’s a start, but what the industry needs right now is actual innovation — not just another “ad tax” to point out bad behavior. There is no proof that will reduce costs or fraud.

What the decentralized nature of blockchain represents is a true technology solution, not simply a new kind of plumbing behind an advertising face.

The supply chain is clearer within a shared ledger. Advertisers would see exactly which vendors are involved in transactions, and there would be no unnecessary middlemen added to the process. Transparency would be at the center of this infrastructure. There would no longer be questions about where ads are placed, where money is spent, or most importantly, where data is going.

Protecting customer data is essential to any ad tech fix, and it’s also where blockchain is at is most useful. With blockchain, companies can both collect data and respect privacy all at once. Customers can opt into sharing data and receiving targeted advertising, without giving up physical possession of their information. It’s privacy by design, and a convenient side effect for both regulators and companies.

As pressure mounts for digital advertising to repair itself, the industry’s leaders must look to a fundamental change, versus the light fixes that treat the symptom of the problem instead of the problem itself. Blockchain can usher in a new dynamic for digital advertising that prioritizes transparency and combats fraud, but only if implemented as a solution to the underlying problems. Some might say the industry’s survival demands as much. Hopefully its actors are willing to see the long-term benefit now, while they still can.

The post Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud appeared first on Mobile Marketing Watch.


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How Virtual Care Can Address Gaps in Opioid Treatment

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The following is a guest contributed post by Lee Horner, Synzi CEO

The opioid crisis has been widely documented and discussed over the past few years as its impacts continue to intensify across the country. The CDC has shared frightening statistics related to the increase in opioid-related deaths: for example, the number of overdose deaths involving opioids was five times higher in 2016 vs. 1999. Two-thirds of all 63,600 overdose deaths in the US in 2016 involved an opioid, averaging 115 opioid overdose deaths each day. According to an AHRQ brief, opioid-related cases are flooding emergency rooms and hospitals across the country. The rate of opioid-related emergency department (ED) visits increased 99.4 percent between 2005 and 2014, and the rate of opioid-related inpatient stays increased 64.1 percent during this period. The Council of Economic Advisers has estimated that the epidemic may cost more than $ 500 billion in annual healthcare, lost productivity, addiction treatment, and criminal justice costs.

Engaging Patients at the Initial Point of Care

Many communities affected by the opioid epidemic are struggling to provide specialized comprehensive resources to treat addiction. Insufficient numbers of specialists located close to a community can mean that individuals might not have access to proper diagnoses and treatments near their homes. These patients may need to travel great distances — requiring significant driving time and expenses — to reach a facility with specialists who have the expertise needed for opioid-related cases. In these instances, virtual care technology can provide crucial support throughout the treatment and recovery process. At the initial point of care, such as in the ED for example, virtual care technology can give the ED staff immediate access to remote specialists who can conduct virtual consults and provide patients diagnoses and decisions about appropriate next steps during the initial phase of therapy. Virtual consults can also help minimize the wait time associated with seeing a provider and receiving needed treatment.

In addition, virtual care technology can help patients who may initially hesitate to seek help at local clinics. Some individuals may worry about being seen entering “known” treatment clinics and may fear negative impact to their reputation or professional standing within the local community if they are recognized. At related points of care, such as a primary care physician’s office, virtual care technology can connect patients with appropriate off-site specialists, regardless of the distance between healthcare settings. Providing initial virtual consults and ongoing virtual visits at traditional points of everyday care can help patients receive timely and quality care in the settings they are more used to accessing other forms of healthcare.

Supporting Ongoing Recovery and Treatment

Ongoing care is critical to helping reduce relapse rates. If follow-up treatment is inconvenient and/or inaccessible, patients may skip the appointments needed to ensure adherence to the treatment and therapy. Virtual care technology can be leveraged to turn the patient’s home, for example, into a follow-up point of care, allowing for easy and convenient engagement in the recovery plan from the safety and security of the patient’s own home. Frequent touchpoints serve as important aspects of the treatment plan, as they provide support for individuals who want to recover but cannot expend the time nor costs associated with driving to/from (or staying at) hospitals or treatment centers. By providing comprehensive counseling services to patients in recovery via virtual visits, healthcare organizations can connect these patients to the help they need on an ongoing basis.

Overcoming Limited Access to Care in Rural Areas

Rural areas, which have long struggled with healthcare access, have been hit hard by the opioid epidemic and, as a result, have been grappling with the challenges of providing comprehensive care to the local population. Many rural communities rely heavily on manual labor jobs that can cause injuries and/or chronic pain —which all too frequently lead to an opioid prescription, opioid reliance, and then opioid abuse and addiction. Accessing initial treatment and ongoing therapy is particularly challenging for rural populations as the number of local clinics and specialists providing addiction treatment and therapy often fall short of the demand.

Offsite specialists value virtual care tools as they let them see, hear, and observe patients in real time in order to make prompt decisions throughout the continuum of care. Rural residents value the access to available, convenient, and comprehensive care, whether they are inpatient or outpatient. In this way, virtual care technology can provide rural patients with access to specialists who can prescribe and manage the treatment needed to deal with opioid addiction. This technology can support the recovery and treatment process at any point of care, and regardless of the Wi-Fi or cellular connection available.

Improving Access and Engagement via Virtual Care

Virtual care technology can help clinics and hospitals fill the gaps in resources to deliver comprehensive care amidst the opioid epidemic. These platforms can also support the collaboration and continuation of care amongst local providers and offsite specialists, turning any setting into a point of care for opioid-related conditions. Specialist reach and resonance can extend beyond the traditional four walls of a clinic into a community hospital ER, a local provider’s office, and ultimately, the most convenient and comfortable point of care – the patient’s own home. By effectively engaging patients throughout the treatment plan and providing convenient access to ongoing addiction counseling services, virtual care technology can be a critical piece of the puzzle to help keep patients better engaged in the recovery and treatment process to better combat the opioid epidemic.

 

 

About the Author: Lee Horner, CEO, is responsible for corporate strategy and development at Synzi, with an emphasis on revenue growth, product direction and customer satisfaction.  Recognized as an innovator in technology and healthcare, Lee is focused on using technology to advance the timing and quality of care delivery.  His career includes over 25 years of enterprise operating experience, with a proven track record in creating and operating successful organizations that develop new technologies designed to transform the healthcare IT industry.

Prior to launching Synzi, Lee was the President of Stratus Video Telehealth and successfully launched several innovative telehealth solutions into the marketplace. His management experience also includes his serving as President of CareCloud software, a leader in the EHR marketplace, and Senior Vice President of Sage Healthcare.  Under his direction at Sage, Lee led the organization to triple digit growth and the sale of the company to Vista Private Equity. To learn more, visit synzi.com.

The post How Virtual Care Can Address Gaps in Opioid Treatment appeared first on Mobile Marketing Watch.


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Intel’s 8th-Gen Xeon and Core Processors Feature Redesigned Hardware to Address Spectre and Meltdown Vulnerabilities

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Intel CEO Brian Krzanich today announced that its next-generation Xeon Scalable (Cascade Lake) processors and its 8th-generation Intel Core processors will feature redesigned components to protect against the Spectre and Meltdown vulnerabilities that affect all modern processors.

Spectre variant 1 of the vulnerabilities will continue to be addressed in software, while Intel is implementing hardware-based design changes to offer future protection against Spectre variant 2 and Meltdown variant 3.

We have redesigned parts of the processor to introduce new levels of protection through partitioning that will protect against both Variants 2 and 3. Think of this partitioning as additional “protective walls” between applications and user privilege levels to create an obstacle for bad actors.

Intel’s new Xeon Scalable processors and its 8th-generation Intel Core processors are expected to start shipping out to manufacturers in the second half of 2018.

Ahead of the hardware changes, Intel says that software-based microcode updates have now been issued for 100 percent of Intel products launched in the past five years, and all customers should make sure to continue to keep their systems up-to-date with software updates.


Krzanich also reaffirmed Intel’s commitment to customer-first urgency, transparent and timely communications, and ongoing security reassurance.

Apple began addressing the Meltdown and Spectre vulnerabilities back in early January with the release of iOS 11.2, macOS 10.13.2, and tvOS 11.2, which introduced mitigations for Meltdown. Subsequent iOS 11.2.2 and macOS High Sierra 10.13.2 Supplemental updates introduced mitigations for Spectre, as did patches for both macOS Sierra and OS X El Capitan in older machines.

Apple’s software mitigations for the vulnerabilities have not resulted in any significant measurable decline in performance.

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Apple to address AI, quantum dot, and VR at Display Week in May

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Apple engineers will lead a collection of unusual panel discussions at Display Week, a Los Angeles-based symposium and trade show running from May 20-25 this year, MacRumors discovered today. Apple’s participation is atypical in two ways: Its management typically does not allow engineers to take public roles in events, and several of the topi…Read More
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Android P feature spotlight: Per-network MAC address randomization added as experimental feature

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Android P hero

The ‘MAC address’ is a unique identifier present on most devices connected to a network. Since the address is assigned during the manufacturing process, and often can’t be changed, it is commonly used as a way of tracking people connecting to different networks. To combat this, several operating systems (iOS 8+, Windows 10, etc) give networks a randomly-generated MAC address.

Android added MAC address randomization back in Android 5.0 Lollipop, but not only is the feature disabled on most devices, it has several major flaws.

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Android P feature spotlight: Per-network MAC address randomization added as experimental feature was written by the awesome team at Android Police.

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Electra 1.0.2 released to address the APT 0.7 compatibility issue

Following the first public release of the Electra jailbreak tool for iOS 11.0-11.1.2 this week, there were some initial discrepancies with official versions of Saurik’s Cydia dependencies.

Electra users were later advised to avoid installing the APT 0.7 update from Saurik’s Cydia/Telesphoreo repository, but a new update to Electra on Tuesday should address these issues head-on.

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Apple marks completion of new campus with first corporate address change since 1993

On the heels of this past Tuesday’s annual shareholders meeting, Apple has made the transition to their new campus official by changing the company’s corporate address to One Apple Park Way. The change comes just weeks after Apple was given occupancy permits for several sections of the main campus building.

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