Google is acquiring GIF platform Tenor

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Google will be acquiring Tenor, which powers a variety of GIF keyboards on phones and messengers like Facebook Messenger, the companies announced today.

Tenor will continue to operate as a separate brand within Google, the company said in a blog post. Tenor has increasingly positioned itself as a search company, using that as a metric for engagement and success as users tap into a massive database of GIFs. The company said it has more than 12 billion searches every month, and is one of the first major exits for a small but relatively hot space around tools that allow users to easily share GIFs. The company works with advertisers to create sponsored GIFs that slot into its searches, which are usually pretty compact and offer an opportunity to generate a lot of engagement.

GIFs have increasingly been pretty interesting because they offer an opportunity to compress a lot of information into something that’s easily shareable. Tenor CEO David McIntosh will often say that the company is about conveying emotion — and really, that isn’t something that often goes very well over text. If you’re watching the NCAA Men’s Basketball tournament, you’re probably better off searching for a GIF of your team rather than just blasting a text message to your group of friends.

“With their deep library of content, Tenor surfaces the right GIFs in the moment so you can find the one that matches your mood,” Google Images director of engineering Cathy Edwards said. “Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard. Tenor will continue to operate as a separate brand, and we’re looking forward to investing in their technology and relationships with content and API partners. So whether you’re using the Tenor keyboard or one of our other products, you can expect to see much more of this in your future:”

When you open Tenor, you’ll only find a small slice of GIFs that are available as the company is looking to compress the amount of time you actually spending digging around for a GIF you want to share. The theory is that if it’s easier to find and share one, you’ll do it again and again. This isn’t dissimilar from Google’s approach either, offering itself as a utility that’s a quick get-in, get-out experience that builds a level of stickiness that’s hard to unseat. Google is, of course, worth hundreds of billions of dollars off the back of a massive advertising business that basically prints money.

Tenor isn’t the only one in the space. Giphy, for example, also has a GIF keyboard and has a pretty large database of GIFs. Giphy says it has 300 million daily active users, though depending on who you talk to in the Valley that can mean a couple different things. Nevertheless, all of these companies have been able to attract venture financing. There’s also Gfycat, which positions itself as a tool for creators, that says it has 130 million monthly active users.

The terms of the deal weren’t disclosed. But by positioning itself as a search company that slots into a messaging ecosystem, Tenor seems like a natural piece of the puzzle for Google. It also gives the company a small wedge into the messenger space as it’ll have an opportunity to touch all the platforms that are connected to Tenor like even Facebook messenger, though that one tends to flip between GIF platforms indiscriminately.

Mobile – TechCrunch

Cash For Apps: Make money with android app

Foxconn Acquiring Belkin, Linksys, and Wemo for $866 Million

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Foxconn, known primarily for assembling iPhones and various other products for Apple, today announced that it has acquired Belkin. The latter is primarily known for its high-quality iPhone and MacBook accessories. However, Belkin also own two other popular brands: Linksys and Wemo.  Continue reading
iPhone Hacks | #1 iPhone, iPad, iOS Blog
Cash For Apps: Make money with android app

Google reportedly acquiring Lytro, the maker of light field cameras

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

The talk around town is that Google is in the process of acquiring Lytro, maker of light field cameras. Neither company has officially confirmed the deal, but the rumored price is $ 40 million or even as low as $ 25 million – a precipitous fall from the once $ 360 million valuation. The employee headcount might take a hit too, though presumably all 59 light field patents will go over to Google. Perhaps it’s not a coincidence that Google launched a Welcome to Light Fields app just days ago, which shows what can be done in VR. Light field cameras capture much more than regular 2D cameras,…

GSMArena.com – Latest articles

Cash For Apps: Make money with android app

Google is reportedly acquiring Lytro for around $40 million

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Lytro burst onto the scene in 2011 with its then-unprecedented "light field" technology that powered an oddly-shaped camera with the ability to refocus pictures after they're taken. The first $ 400 camera arrived in 2012, however, after a pivot to vir…
Engadget RSS Feed
Cash For Apps: Make money with android app

Apple is acquiring the Netflix of magazines

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

Enlarge (credit: Texture)

Apple announced today that it signed an agreement to acquire the digital magazine service Texture, which serves articles from more than 200 magazines digitally on iOS, Windows, Amazon, and Android devices for a flat monthly fee.

Apple has acquired the entire company, including staff, and has assured users that the Android version of the app will still be supported. The price of the acquisition was not disclosed.

Texture was founded in 2010 and was formerly called Next Issue until it rebranded in 2015. It was chiefly founded and owned by a group of major magazine publishers, but it also raised $ 50 million from other investors. It launched during a time when the magazine industry harbored some optimism that the iPad and other tablets would be popular platforms for premium subscriptions as an alternative to the Web, which was dominated by tech companies like Google. As digital magazines like News Corporation’s The Daily folded, it became clear that future wasn’t panning out.

Read 7 remaining paragraphs | Comments

apple – Ars Technica

Cash For Apps: Make money with android app

Amazon acquiring smart home security firm Ring, HomeKit support still promised for Ring Pro and Floodlight Cam

In a surprise move, Amazon is reported to be acquiring Ring, maker of smart doorbells, cameras, and home security products. The deal is expected to be officially announced later today.

more…

9to5Mac

Amazon Acquiring Video Doorbell Maker Ring, but HomeKit Support is Still Coming

Amazon is acquiring Ring, the company that makes a range of WiFi-enabled home security products that include video doorbells, reports GeekWire. The two companies are expected to officially announce the acquisition news later this afternoon, but provided a statement to GeekWire.

“Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities, and the world,” a Ring spokesperson said in a statement. “We’ll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon. We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods.”

Many customers who own Ring products have been eagerly awaiting integration with Apple’s HomeKit platform, and though Amazon is purchasing the company, Ring has this afternoon promised on Twitter that support is still coming. According to Ring, HomeKit support is being tested for Ring Pro and the Floodlight Cam, with the company promising to offer details on a release date following once testing is completed.

HomeKit support is a feature that Ring has been promising for some time. In October, for example, Ring said bringing HomeKit support to its Ring Pro and Floodlight Cam was an “ongoing project” but had “been delayed.” Ring support for Amazon’s Alexa products has been available for months now.


Ring has been offering video doorbells for several years now, and recently expanded its product lineup with additional cameras and a new range of connected lights added to the Ring lineup through an acquisition of Mr. Beam.

Amazon has recently become interested in smart home-related companies, and back in December, purchased Blink, another company that offers home security cameras and video doorbells. Amazon has also released its own home security camera, the Cloud Cam.

Amazon’s interest in smart home products stems from its Amazon Echo line of products, which offer Alexa integration and allow users to control their third-party smart home devices. Alexa works with many of the smart home products on the market today.

Tags: HomeKit, Ring

Discuss this article in our forums


MacRumors: Mac News and Rumors – All Stories

AppleInsider podcast discusses iPhone 8 production, FM radios, and Apple acquiring a health company

Article Image

This week on the AppleInsider podcast, Neil and Victor talk about iPhone 8 production numbers being cut, anticipation for iPhone X, the FCC’s useless call for FM radios on iPhones, and Apple buying a healthcare company, and much more.
AppleInsider – Frontpage News

Fandango is acquiring rival online ticketer MovieTickets.com

 A consolidation in the advance movie ticketing space is happening today, with Fandango’s announcement that it’s acquiring rival MovieTickets.com for an undisclosed sum. The deal, which is expected to close before year-end, will help Fandango expand its international footprint, particularly in Latin America, as well as bring new cinemas to its ticketing platform. Headquartered in… Read More
Mobile – TechCrunch

Google reportedly close to acquiring HTC’s smartphone business

HTC produced the very first Android phone in 2008, and it went on to become one of the most prominent makers of Android devices as the platform grew. However, it’s been years since the Taiwanese company had a hit. As financial losses continue to mount, there are new rumors that Google is nearing a deal to acquire HTC’s smartphone division.

According to the Chinese-language Commercial Times, Google and HTC are in the “final stage” of negotiations that could result in Google rescuing the smartphone maker.

Read More

Google reportedly close to acquiring HTC’s smartphone business was written by the awesome team at Android Police.

Android Police – Android News, Apps, Games, Phones, Tablets