Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers

As difficult as it may be for some companies in the industry to admit, healthcare can be perceived as being exceedingly boring — especially for those of us needing to take appropriate steps to improve our own health.

Despite the fact that apps and mobile devices are now cornerstones of human entertainment, most apps and digital resources pertinent to healthcare somehow manage to suck all the fun and coolness straight out of our apps and mobile gadgets.

The vast majority of digital tools produced for our benefit simply aren’t entertaining or engaging enough to hold our interest. In the absence of games, celebrities, or cute cats, can you blame us for losing interest? Unfortunately, however, when we lose interest, we also tend to lose our chance at making real and lasting progress.

Thankfully, not every healthcare focused tech innovator on the scene is tone deaf on matters of entertainment, pop culture, and gaming.

Leading the charge for change in how modern consumer technologies are used to promote better health awareness and engagement, stayhealthy Inc. is putting more than twenty years of experience to use with their latest web and mobile based resources.

So if you’re expecting more of the same unremarkable and uninspired platforms and tools, you’re in for a surprise here.

To be sure, stayhealthy’s interactive health apps do precisely what you would hope a quality offering in the space would. If you’re needing to keep tabs on basic vitals, physical activity, and nutrition, stayhealthy lets you measure and track no shortage of stats, numbers, and other realities pertinent to your health in route to improving them. But remaining engaged in the modern world of fleeting attention spans requires more than a quality health tracking and management platform. Quite simply, you need to be better entertained to remain fully committed.

One of the primary ways in which stayhealthy is shaking up the unimaginative mobile healthcare space is through cultivating a social atmosphere that not only engages users but connects them with peers for the purpose of sharing stories, swapping motivational tips, and celebrating progress.

Beyond receiving encouragement from peers, stayhealthy is also facilitating opportunities for users to participate in celebrity backed activity-based challenges to win prizes. For example, major studious have committed access to some of their top-tier artists and many other perks to be used in the stayhealthy sweepstakes and challenges, including signed memorabilia, VIP concert tickets and even band/artist meet and greets.

Without question, the company’s innovative focus on edu-tainment gamification as the basis of encouraging a steadfast commitment to monitoring and improving one’s health is helping stayhealthy to attract and forge key partnerships that stand poised to enrich their resources further in the year ahead.

In effect, stayhealthy is engendering not only healthy outcomes for consumers but healthier marketing outcomes for advertising and branding partners.

Stayhealthy’s burgeoning program is prepped and ready to leverage celebs, opinion leaders, influencers, brands, retailers and corporations to create opportunities that beckon new partners seeking to co-produce and collaborate on influential/viral pop-culturally relevant content and brand awareness campaigns.

Influencer marketing may be among the trendiest buzz words in the advertising world today, but the number of companies leveraging influencers, pop culture, and social media to facilitate improved health and wellness for millions of consumers is frightfully small. This is yet another bright spot for stayhealthy as it continues to set itself apart from other companies in their industry.

“Brands and marketers have recently grasped how Influencer marketing is helping their bottom line and continuing to implement additional campaigns,” according to a recent report by Adweek, which cites research revealing that 67 percent of marketers think influencer marketing campaigns “helped them reach a more targeted audience, thus leading to more impactful results.”

Through their recent coupling with Augumently, Inc., stayhealthy is even set to harness the power of augmented reality to both dazzle users and entice brands into new and expanded partnerships. The arrival of AR in the healthcare space will unleash a torrent of create potential previously unheard of and unthought of, even in the modern mobile age.

“Our goal,” Paul Ring, head of stayhealthy’s marketing, explains, “is to help make your current and future customers healthier as they interact with your brand daily and use more of your products or services. While viewing these videos through their in-app camera, all users will be prompted to record or take pictures of your Brand’s AR experience and campaign, and share on social media with friends & family, further expanding your message in engaging and innovative ways.”

In the age of mass content, impersonal material that fails to resonate by feeling real will fall short of delivering an impactful experience to consumers and a lasting positive impression for brands. To that end, stayhealthy is rewriting all the rules for mobile-driven health and wellness resources. And the prognosis couldn’t possibly be better.

For an early invitation, please visit www.stayhealthy.com

The post Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

These robots work together to achieve a common goal


Boston Dynamics put the power of collaborative problem solving on display in a new video today. The 45 second video shows two SpotMini robots working together to achieve a common goal: opening an office door. SpotMini is an 11 kilogram (25 pound) four-legged robot capable of picking up and handling objects using its 5 degree-of-freedom arm and perception sensors. In the video, the first SpotMini approaches the door and appears to scan it before calling in reinforcements. As the second robot comes into view, the first retreats and watches as his “armed” counterpart moves into position, scans the door, and…

This story continues at The Next Web
The Next Web

Apple aims to achieve net cash balance, hints at investments and M&A

Article Image

Apple is looking to reduce its gigantic cash hoard to become "net cash neutral" over time, according to CFO Luca Maestri, suggesting the company is planning to mete out dividends, accelerate stock buybacks or perhaps increase mergers and acquisitions operations.
AppleInsider – Frontpage News

Huawei, Deutsche Telekom and Intel achieve 5G NR Interoperability

Huawei Deutsche Telekom and Intel today announced that they have collaborated to achieve 5G NR Interoperability and development testing, a multi-vendor interoperability based on 3GPP R15 commercial system which will accelerate 5G commercialization.  The test is based on Huawei’s 5G commercial base station and Intel’s third generation 5G NR Mobile Trial Platform (MTP) and it is a step forward in the commercial launch of Huawei and Intel solution supporting millions of devices in 2019. The development was initially started by Huawei and Deutsche Telekom in 2015 which later was benefitted by Intel’s 5G NR platform. Three companies have jointly verified the fundamentals of the new 5G 3GPP NR standard, including new synchronization, coding, frame structure, and numerology components underlying the interconnection of the NR-compliant terminal and network. The test configuration used is based on the largest C-band cell bandwidth defined by the 5G NR standard. The first 5G NR standard was successfully completed on December 21, 2017, at the 3GPP TSG RAN meeting in Lisbon, Portugal. Arash Ashouriha, Senior Vice President Technology Innovation of Deutsche Telekom said: After delivering leading contributions to the 3GPP’s work on 5G standards, Deutsche Telekom, Huawei and Intel moved swiftly to jointly verify implementation progress through standards-based interoperability testing. The success of our test is …
Fone Arena

6 New Year Apps to Help You Achieve Your Goals in 2018

With the New Year looming just around the bend, chances are you’re beginning to think of all the ways you’ll make a splash in 2018. Will I join a gym, endeavoring to melt away this post-holiday pudge? Will this finally be the year I get organized and take control of my finances? The choice is yours, folks. But if you’re searching for intuitive tools to help you reach new heights in the year ahead, then look no further than these feature rich iOS apps designed to teach, inspire, and challenge you. Press the right arrow to learn more about 6 awesome apps to make 2018 your best year yet.

iDrop News

Ericsson and Qualcomm with 9 other telecom operators achieve multi-band 5G NR interoperability

Ericsson together with Qualcomm and in collaboration with 9 leading telecom operators AT&T, NTT DOCOMO, Orange, SK Telecom, Sprint, Telstra, T-Mobile US, Verizon, and Vodafone today conducted a multivendor 5G interoperability test compliant with the global 3GPP standard for 5G New Radio (NR) Non-standalone (NSA), which also got its specs approved today. This was held in both … Continue reading “Ericsson and Qualcomm with 9 other telecom operators achieve multi-band 5G NR interoperability”
Fone Arena

Samsung, KDDI demo 5G on a train traveling over 100kmph, achieve 1.7Gbps speed

KDDI and Samsung Electronics have successfully completed the first 5G demonstration on a moving train that is traveling at a speed of 100 km/hour and the distance between two stations was approximately 1.5kms. During the demonstration, both the companies were able to achieve a speed of 1.7 Gbps. The 5G demonstration tests were carried from October 17th through … Continue reading “Samsung, KDDI demo 5G on a train traveling over 100kmph, achieve 1.7Gbps speed”
Fone Arena

Zebra: European firms lack solid plans to achieve IoT goals

Zebra: Many European firms lack solid plan to achieve IoT goals

Spending on IoT set to rise in Europe, but do companies have the right strategies in place to achieve their goals? 

Research published this week has found that more than half (53 percent) of companies based in Western Europe lack a solid strategy to turn their IoT goals into reality, according to Zebra Technologies’ Intelligent Enterprise Index, which surveyed over 900 IT decision makers worldwide about IoT vision, investment and strategies.

According to Zebra, this suggests that Europe is lagging behind the rest of the world, where it found that only 39 percent said they lack a solid IoT strategy. 

The good news from the study, however, is that IoT is evolving quickly in Europe, with 25 percent of companies planning to invest $ 5m (£3.4m) or more in connected technologies.

On top of this, 66 percent of respondents said they have plans to increase that investment within two years and 83 percent believe that their deployments are more than half complete.

Three quarters (74 percent) of respondents expect that their IoT deployments will be completed by the summer of 2019.

Read more: Business leaders find IoT economics “increasingly compelling”, says Verizon

Struggles ahead

There seems to be a big issue, however, around planning. Instead, businesses seem to be focusing more on the opportunities and benefits that IoT presents, and less drawing up  rock-solid implementation plans to help them achieve their goals.

For example, around a third of European firms said they have no plans to address the cultural changes posed by IoT. Six out of ten, meanwhile, don’t have plans to address internal resistance to adopting IoT solutions, which could potentially throw a further spanner into the works.

Although 65 percent of European firms are actively educating their staff about IoT technologies, only 18 per cent are offering them incentives in a bid to encourage their use.

European firms lack proactive security methods, too, with almost every respondent (98 percent) saying they regularly monitor IoT security, but almost half admitting they rely on limited, reactive measures.

Read more: IoT projects driving IT budget decisions, 451 Research finds

Real-time intelligence boom

That said, real-time analytics is creating new opportunities and a sense of hope for firms in Europe. Over three-quarters (79 percent) of respondents said this technology is extremely important, and 59 percent aim to use IoT data to increase revenues.

“The ability to sense, analyze and act in real-time on insights generated by IoT technology is one the of the most significant advantages businesses can claim in an increasingly competitive, global market,” said Richard Hudson, vice president and general manager for EMEA at Zebra.

“Our research shows how enthusiastic European businesses are to gather actionable insights and become what we call ‘Intelligent Enterprises’.”

Enthusiasm is great, of course – but many business leaders could find that their goals out of reach without a clear strategy for achieving them.

Read more: Six out of ten IoT projects fail at trial stage, says survey

The post Zebra: European firms lack solid plans to achieve IoT goals appeared first on Internet of Business.

Internet of Business

GM Expert Calls Elon Musk “Full of Crap” for Saying Teslas Can Achieve Level 5 Autonomy

Truly Autonomous?

General Motors (GM) recently made headlines by unveiling plans to beef up their electric vehicle (EV) lineup. Now, the veteran carmaker is again in the spotlight, this time for taking a swing at Tesla and Elon Musk.

The Technologies That Power Self-Driving Cars [INFOGRAPHIC]
Click to View Full Infographic

While speaking to Australian news outlets in Detroit last week, GM’s director of autonomous vehicle integration Scott Miller criticized Tesla’s CEO for claiming that his company’s vehicles are capable of Level 5 autonomy.

“The level of technology and knowing what it takes to do the mission, to say you can be a full Level 5 with just cameras and radars is not physically possible,” said Miller. He went on to add that Musk is “full of crap.”

Tesla-GM Clash

In 2014, the U.S.-based Society of Automotive Engineers (SAE) released their J3016 document detailing the levels of automated driving technology. Level 5 represents completely driverless vehicle technology, but at present, most — if not all — self-driving cars fall under Level 3 (conditional autonomy). Miller doesn’t believe Tesla’s current Autopilot system has the hardware and software necessary to guarantee Level 5 autonomy.

“To be what an SAE Level 5 full autonomous system is, I don’t think he has the content to do that,” Miller told the Australian press. “I think you need the right sensors and right computing package to do it. Think about it. We have LIDAR, radar, and cameras on this… [To] be Level 5, you should have redundancy.”

As for his own company, GM was the first automaker to mass produce autonomous cars, and just yesterday, they acquired a LIDAR developer to push their self-driving car technology forward. According to Miller, GM expects to be able to produce Level 4 autonomous cars “within quarters” and plans to first introduce these vehicles in ride-sharing systems.

The debate between Tesla and GM on what a self-driving system must include in order to achieve Level 5 autonomy can only help the industry by pushing research and innovation. The more automakers we have competing to create next-level autonomous systems, the sooner the public gets to reap the benefits of safer roads and a little extra downtime during the morning commute.

The post GM Expert Calls Elon Musk “Full of Crap” for Saying Teslas Can Achieve Level 5 Autonomy appeared first on Futurism.

Futurism