Apple confirms Mac Pro redesign is coming in 2019, not 2018

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Apple’s redesigned Mac Pro desktop computer is coming in 2019 rather than 2018, a report has confirmed, providing clarity so that potential purchasers of the company’s iMac Pro could move forward without waiting all year on a more powerful alternative. TechCrunch delivered the bad news today near the start of an article focused on reass…Read More
Apple – VentureBeat
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Apple says the modular Mac Pro won’t arrive until 2019, but it’s still listening

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A little under a year ago, Apple tried to assuage everyone’s fears that it had given up on the Mac Pro for good. At the time, it said the device wouldn’t arrive until 2018 at the earliest, and gave us the beastly iMac Pro to whet our appetites in the meantime. Now the company has made it clear we won’t get our hands on the top-of-the-line, modular Mac Pro until 2019. The company recently invited TechCrunch back to its campus to discuss the new Mac Pro, and Apple’s strategy for creating the new device. The entire piece is worth a read if you’re…

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Apple officially confirms that its next-generation modular Mac Pro is set to launch in 2019

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Apple’s overhauled, modular Mac Pro is coming in 2019…. Read the rest of this post here


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Apple’s Revamped Mac Pro to Launch in 2019

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Apple’s redesigned, modular Mac Pro aimed at professionals is set to launch in 2019, according to an update Apple recently provided to TechCrunch‘s Matthew Panzarino, who took a trip to the company’s Cupertino campus.

The team responsible for revamping Apple’s pro product efforts was there to provide updated details both on the Mac Pro and how Apple is shaping it to meet the needs of real professional users.

Apple’s current Mac Pro

Employees in the meeting included John Ternus, VP of Hardware Engineering, Tom Boger, Senior Director of Mac Hardware Marketing, Jud Coplan, Director of video Apps Product Marketing, and Xander Soren, Director of Music Apps Product Marketing.

Panzarino was told in no uncertain terms that the Mac Pro will not be arriving before 2019 as the product is still in development. From Tom Boger:

“We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.” In addition to transparency for pro customers on an individual basis, there’s also a larger fiscal reasoning behind it.

Apple wants customers to know that the Mac Pro isn’t coming in 2018 so those who are planning to make a purchase decision for a pro machine like the iMac Pro won’t hold off in the hopes of a Mac Pro materializing later in the year.

In the time since Apple announced major changes for the next-generation Mac Pro last year, it has put together a “Pro Workflow Team” led by John Ternus, where employees who focus on pro-level products all work together.

Apple has also been hiring award-winning artists and technicians in an effort to understand the real workflows that creative professionals use to better tailor its products to them. The individuals shoot real projects and then use Apple’s hardware and software to find “sticking points that could cause frustration and friction” for pro users.

Apple’s Pro Workflow Team finds and addresses the issues that come up, even down to tiny details like tweaking a graphics driver, and it’s not just Apple’s products that benefit – the company’s employees are also working with third-party apps. From Tom Bogar, senior Mac marketing director:

“We’ve gone from just you know engineering Macs and software to actually engineering a workflow and really understanding from soup to nuts, every single stage of the process, where those bottlenecks are, where we can optimize that,” says Bogar.

The Pro Workflow team, in addition to improving current Apple products, is also an essential part of Mac Pro development. Their work is “definitely influencing” what Apple’s planning for, with Apple achieving a “much much much deeper understanding” of pro customers, their workflows, and their needs. This understanding is “really informing” the work Apple is doing on the Mac Pro,” according to Bogar.

No details were provided on the shape of the Mac Pro or the internal components that it might include, but Apple is still planning on a modular machine, as announced last year, so plans have not changed. Apple back then said that it was “completely rethinking” the Mac Pro, and that it is “by definition” a modular system. Apple at the time also said a pro display was in development alongside the new machine.

A modular Mac Pro concept from Curved.de

Panzarino says we’re not likely to hear any additional detail about the Mac Pro at WWDC in June, and that he expects Apple will keep quiet about the machine until next year.

Panzarino’s full piece on Apple’s efforts to tailor the Mac Pro and other pro-level products to meet professional needs, which goes into much greater detail, can be read over at TechCrunch.

Related Roundup: Mac Pro
Buyer’s Guide: Mac Pro (Caution)

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Apple modular Mac Pro launch coming in 2019, new engineering group formed to guarantee future of hardware

How Complete Beginners are using an ‘Untapped’ Google Network to create Passive Income ON DEMAND

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A redesigned modular Mac Pro — teased in April 2017 for professionals that want to upgrade faster — won’t ship until 2019, Apple declared on Thursday.
AppleInsider – Frontpage News

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Mazda announces CarPlay for 2018 & 2019 cars, teases retrofit accessory for earlier models

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After being touted as a CarPlay partner for over 3 years, Mazda today officially announced its plans to bring Apple’s in-car system to its vehicles. Mazda made the announcement at the New York International Auto Show, which has brought a handful of CarPlay announcements already

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Toyota’s 2019 Corolla Hatchback supports both Alexa and CarPlay

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Toyota no longer requires that you pay the premium for an Avalon to get modern smartphone integration in its cars. It just unveiled the 2019 Corolla Hatchback, whose standard trim includes an 8-inch touchscreen infortainment system with both Amazon…
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Apple may surpass $1B content budget, new shows could debut in March 2019

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(credit: Steve Rhodes)

Despite underwhelming performance thus far, Apple isn’t giving up on its original programming ambitions. According to a report from The New York Times, the tech giant’s entertainment plans are slowly but surely taking shape. Apple could reportedly push out a number of original series and films any time between March 2019 and summer of that same year.

The process may seem slow, but Apple isn’t wasting time building out its projects. Since last fall, the company signed 12 content deals. Nine of those are “straight-to-series” shows, meaning they skip the traditional pilot-episode stage and will immediately become full series. New hires and former Sony execs Jamie Erlicht and Zack Van Amburg lead Apple Worldwide Video and are expanding the staff to about 40 people. They’ve also ordered separations within the entertainment division devoted to adult dramas, children’s shows, and Latin American and European programming.

Only broad details about Apple’s overall entertainment strategy have been revealed. According to the New York Times report, producers and executives that have met with Apple claim the company is partial to programming that’s in line with “its bright, optimistic brand identity,” signaling that we probably won’t see any dark, Game of Thrones-esque shows coming from the iPhone maker.

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Apple reportedly launching video service around March 2019

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Apple aims to launch its streaming video service as soon as March of next year, or roughly around the summer of 2019, the New York Times reports today. Run by a team formerly from Sony’s TV division, the Apple Worldwide Video studio now has around 40 employees overseeing shows and plans to offer a mix of adult dramas, kids’ TV, and cont…Read More
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Honda unveils the 2019 Insight, its new upscale hybrid sedan

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Honda has debuted the 2019 Insight, an all-new hybrid sedan positioned in price between the Civic and Accord hybrids. Unlike the Clarity EV and plug-in hybrid, it's a so-called "series hybrid," with the 1.5 liter Atkinson-cycle gas motor acting as a…
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