Connected-Home security startup SAM gets $2.5M seed funding

SAM, a home network cyber defense company has raised $ 3.5 million in a seed funding round. The funding was led by Blumberg Capital, a global early-stage venture capital firm, based in SF, California. SAM provides a platform that can integrate with routers, providing homeowners with an easy-to-use and secure home network.

SAM Solution

The Tel Aviv based company has been working under stealth mode, in partnership with Israel’s largest telecom provider, Bezeq Israeli Telecom. SAM’s advisory team includes former leaders of Israel’s elite intelligence unit 8200 and founders of Team8, a cybersecurity think tank.

Led by Sivan Rauscher, Co-Founder, and CEO, SAM offers advanced features such as device fingerprinting, parental control, router protection and anomaly detection for home networks. Additionally, the company offers high-performance security in collaboration with Intel’s Connected Home Division by integrating its technology with Intel’s chipsets.

A number of high-profile data breach cases were reported in 2017. Cyber-attack victims included large enterprises such as eBay, Yahoo, Target and Home Depot, along with many health and financial institutions, media and government websites. Israel is one of the largest markets in the world to provide cybersecurity products to over 200 Israeli companies specializing in cyber defense, accounting for $ 3B worth of anti-hacking exports in 2013. About one-fourth of world venture capital-funded cyber-security startups are Israel based.

Another IoT and connected home security startup VDOO raised $ 13M in January this year. VDOO’s solution also profiles a connected device’s manufacturer, device type, network interface, OS, and software vendor.


Postscapes: Tracking the Internet of Things

Bodega raises $2.5M to build a smart store kiosk in your apartment building

 If you’re in a big city like New York City, you’re probably used to walking around the block away from where you live to the corner shop and picking up a jug of milk or some dishwashing detergent. But Paul McDonald (who says he has not lived in New York), who was at Google for more than 13 years, wants to collapse that distance between walking to that store to pick something up… Read More
Mobile – TechCrunch

Embrace.io raises $2.5M to track mobile app performance

Embrace.io team Embrace.io says it can help developers understand the performance of their apps — and determine whether things like bugs or slow load times are actually driving users away. The company just announced that it has raised $ 2.5 million in seed funding led by Eniac Ventures, with participation from The Chernin Group, Techstars Ventures, BoxGroup and others. CEO Eric Futoran (pictured… Read More
Mobile – TechCrunch

Soofa, Solar-Powered Bench Maker Raises $2.5M in Seed Capital

Soofa, an MIT Media Lab spin-off raised $ 2.5M in Seed Round. Led by Underscore VC, other participants included Accomplice and Pillar. Soofa had also raised $ 675K seed round before the recent round, The startup builds solar-powered hubs for smart and social spaces in cities.

Soofa is led by founders Jutta Friedrichs and Sandra Richter. The three main products of the startup are Soofa Bench, Soofa Sign, and Soofa Pro Sensor. The bench charges people’s phones and has space for 3 people to sit. The primary customer of the bench are parks, bus stops, downtown plazas and city governments.

Soofa Bench sensor, also known as Soofa Pro, measures activity in outdoor public spaces. You can see how people are using the spaces in your city, neighborhood, or mixed-use real estate project. It brings benches into the internet era and gives you detailed insights into space utilization. The City of Las Cruces, New Mexico used Soofa’s technology to measure pedestrian traffic and analyze the patterns of public WiFi use.

Companies can use the Soofa Bench backrest for marketing by sponsoring the bench.

Soofa Sign is the solar-powered Eink sign for smart parks and bus stops. Its main use cases are branding and wayfinding which can also be used to communicate bus arrival times and event programs.


Postscapes: Tracking the Internet of Things