How to do influencer marketing right on Instagram


The evolving nature of the marketing landscape can be tough to keep up with. Every week, it feels like there is a new strategy to follow. And even then, it can be challenging to discern which trends are “real” and here to stay from the fads that will wear off quickly. One direction that seems to becoming a more and more permanent pillar in the marketing world is the power of influencer marketing. If you are not familiar, influencer marketing, according to TapInfluence, is a type of marketing that focuses on using key leaders to drive your brand’s message to the…

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China: all your WeChat data are belong to us!


Surprise, surprise: it has been confirmed that WeChat gives your personal data to the Chinese government. The company recently updated its privacy statement declaring: “We may be required to retain, preserve or disclose your Personal Information for a longer period of time: in order to comply with a court order, subpoena or other legal process; in response to a request by a government authority, law enforcement agency or similar body (whether situated in your jurisdiction or elsewhere); where we believe it is reasonably necessary to comply with applicable laws or regulations; or in order to enforce the WeChat Terms of Service or…

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Sharing is caring: Half of all GoFundMe donations are for medical bills


Social media gets a bad rap for distracting teens and inciting political trolling, but it can also be an immense tool for compassion. A study this summer pointed out that over half of the money raised on GoFundMe was for medical expenses. If you’re on social media arguing about Obamacare, Trumpcare, or whatever Bernie is talking about, consider that we’ve donated over a billion dollars directly to individuals in need, and that’s just on one website. When a hotdog vendor was accosted by police, for not having a license to vend, it seemed legit – until you saw the video…

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The opioid epidemic: finding alternative solutions through natural products


“How did we get here?” That seems to be the automatic first response from anyone coming to realization about the depths of this country’s opioid epidemic. This summer has been eye-opening for people who don’t live in areas typically riddled with overdose cases. But the mounting death tolls sweeping large cities and small communities as a result of crippling abuse of heroin, fentanyl, and prescription painkillers have made it impossible for anyone, even those geographically removed from the crisis, to look away. Drug use in and of itself is not shocking; but for too long we’ve all found comfort in…

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Everything you need to know about ICOs


If you are in the startup ecosystem — or just a casual reader of tech sites — I’m sure that the majority of the fundraising stories you must have heard in past few months had a new term attached to them — ICO. The fundraising didn’t happen by selling out the equity of the company but by selling something called ‘tokens.’ It might be hard to believe for some, but companies have actually raised more money through ICOs than from VCs in 2017. Getting money for your business is of course awesome, but I believe that ICOs are more than…

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