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Category Archives: TheNextWebArchives
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Depending on who you ask, you’re going to hear data science described as being sexy by some, and decidedly not so by others. Sexy, I suspect, because in today’s geekdom-loving world, we imagine the...

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Remarketing seems deceptively simple. It’s a smart way for brands to reconnect with consumers who may have visited a website, but not necessarily pulled the trigger to make a purchase. It also allows...

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If you’ve ever spent any time looking for recommendations on a new computer, chances are someone has told you to “just build a desktop.” There’s a reason: building your own desktop is almost always...

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During the seven years I’ve lived in Latin America, I’ve encountered countless examples of misogyny. I originally came to Buenos Aires as part of a fellowship through Princeton in Latin America. My...

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With the growth and complexity of the exploding web security field, areas of expertise were bound to crop up. One of the most intriguing new sub-genres in IT security consists of highly skilled pros specifically...

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There’s gold in YouTube videos. Sure, you can get some views by posting your friend’s epic water skiing fail or something cute your cat did. But actually creating compelling video content that will...

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Latin American democracy was born with an original sin: income inequality – the highest in the world. Thus it was that the region’s democratic institutions originated in a context of severe social...

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Huawei’s Mate 9 is one of the best big phones you can buy right now, but the company promises the next one will be better – even better than the iPhone 8, in fact. Richard Yu, Huawei’s consumer product...

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Landing conversions are something marketers have been struggling with since the term was coined. While there’s a plethora of science and data backing up some smart strategies, for most, it’s still...

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Today’s big data-driven marketplace only has room for the fittest. This sounds a little scary, I know. For a long time, mastering the art of accurate and effective number-crunching was no small feat....