How digital transformation starts with the customer experience

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I attended the interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key takeaway of the entire session was that customer experience is the beginning and the core of digital transformations – it is where it all begins. T-Mobile and Hostelworld are completely different companies, but what kind of connects them is the fact that they both focused on customer experience when transforming their companies. So why is customer experience the key to it all? Because it links…Read More

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What open APIs will mean for the future of mobile payments

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It’s safe to say by this point that the launch of the Pay platforms, like Apple Pay, Samsung Pay and so on, haven’t exactly set the world alight. Usage numbers remain difficult to come by, always a telling sign, and while growth may be slow and steady, it’s not the death knell for banks in the payments industry that so many expected and warned us about. Understandably many are now starting to wonder if the revolution is dead on arrival or simply on pause. See also: Contactless payments just got easier in Singapore The exceptions to this are of course the merchant led initiatives, like…Read More

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Samsung challenges Google with Connect Home Wi-Fi mesh

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Samsung announced on Thursday a competitor to Google Wi-Fi, which is able to cover up to 7,500 square feet and also act as a SmartThings hub. Much like the lauded Google Wi-Fi, the Samsung Connect Home creates a mesh WiFi network that extends the network’s coverage area, similar to a wireless booster. See Also: Samsung receives approval to test self-driving cars in South Korea Up to five Connect Home units can be connected to a router, enough for most large homes. Samsung is also launching the Connect Home Pro, which has more processing power and supports 4×4 MU-MIMO 802.11ac Wi-Fi,…Read More

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What brands need to know about VR and AR [Infographic]

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Virtual reality (VR) and augmented reality (AR) sound like great novelties on the surface, but what can these technologies do to help your brand? The answer might surprise you. According to this infographic, these experiences can do quite a lot to boost your brand, especially if you are in the business of selling products or experiences. See also: What we’ve learned about VR ads after hundreds of millions of impressions Product manufacturers and venues are already taking advantage of VR and AR technologies as part of their marketing strategy, and even retail stores are using AR to help…Read More

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Understanding the hype vs. reality around artificial intelligence

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With all the attention Artificial Intelligence (AI) attracts these days, a backlash is inevitable – and could even be constructive. Any technology advancing at a fast pace and with such breathless enthusiasm could use a reality check. But for a corrective to be useful, it must be fair and accurate. The industry has been hit with a wave of AI hype remediation in recent weeks. Opinions are surfacing that label recent AI examples so mundane that they render the term AI practically “meaningless” while others are claiming AI to be an “empty buzzword.” Some have even gone…Read More

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In the coming cloud computing war, storage is the next front

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The cloud computing pricing war is nothing new. In 2014, Microsoft, Google and Amazon entered a fight with the aim to gobble up the biggest slice of the market share by matching each other’s falling prices. What ensued was a price slashing spree in a few days’ span, in some cases dropping cloud computing product premiums by a whopping 85%. Some responded to the cuts as a relief, believing the companies have been unduly overcharging customers. Others took it as a sign of the market reaching its saturation. See also: Why you should think about the cloud like the electrical grid In the…Read More

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WND partners with Sigfox to supply UK with IoT network

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Internet of Things network operator Wireless Network Devices (WND) has announced a partnership with Sigfox to build a national UK IoT network by the end of 2018. Sigfox, the French IoT network supplier, switched from British telecommunications company Arqiva to WND earlier this week. The IoT network currently covers 30 percent of the population, mainly focused in 11 metropolitan areas. See Also: Sigfox collaborating with Microsoft’s Azure IoT Hub WND will look to extend coverage to 95 percent of all the population by the end of next year and “plug the gaps” created by Arqiva’s…Read More

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Told you that you were getting good sleep, says Fitbit

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Fitbit has sponsored a study that it says validates the ability of several of its fitness wearables to accurately track different stages of sleep. This study, which involved the Fitbit Alta HR, Blaze, and Charge 2 devices, was independently scored by polysomnography technicians. “With our sleep tracking tools, Fitbit has transformed what people can learn about their sleep habits by taking the ability to track sleep stages out of a lab and putting it on the wrist,” Conor Heneghan, lead sleep research scientist at Fitbit, said in a statement. Understanding the stages of sleep The study…Read More

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Walk this way towards better wearables security

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The Commonwealth Scientific and Industrial Research Organisation (CSIRO) have invented a new layer of security for wearables, by tracking the way the owner walks and recognizing slight alterations in the style. The team also figured out a way to harvest energy from hand movement and feed it back to the wearable, potentially extending the battery life when on the move. See Also: Meet Emma, the wearable that helps people with Parkinson’s “By applying both techniques we have developed a way to achieve two goals at once – powering devices and the ability to verify a person’s identity…Read More

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Facial recognition tech makes it official: There is no privacy anymore

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Recent weeks have brought controversy over electronic billboards in restaurants and shopping precincts that utilize advanced facial recognition techniques to not only provide personalized advertisements but also measure and record the consumer and their response, ostensibly to enable retailers to provide more targeted marketing and services. In Oslo, the restaurant Peppe’s Pizza had its usage of such billboards exposed due to a crashed digital advertisement that revealed the coding behind its facial recognition system. The billboard includes a camera and facial recognition software…Read More

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