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Category Archives: Mobile Marketing WatchArchives
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99 out of 100 marketing executives say it would be valuable to have a better handle on joint budgets when marketing with partners—46 percent say it would be “extremely valuable” That’s the...

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MMW learned Thursday hat online data company Datonics has partnered with Kochava, an industry leader providing holistic measurement solutions for connected devices. What’s behind the new agreement?W...

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Business SMS provider, The SMS Works has called for the business SMS industry to rethink its unfair and unclear charging policy. Ever since the industry’s inception in the late 90s, users of business...

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This week, White Ops announced its partnership with sell-side platform (SSP) PubMatic, to defend against fraudulent, non-human traffic impressions across PubMatic’s video and mobile inventory. Through...

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Digital Element, a global geolocation data and services provider, just announced that DynAdmic, a digital video advertising firm, has selected its global, mobile-derived geolocation dataset to use within...

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Wibbitz, a leading AI-powered video creation platform, today released Building the Ultimate Toolbox for Visual Storytelling, a report based on responses, collected in November 2017, from 1,478 professionals...

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M Science, a titan in the realm of data driven research and analytics, has launched a proprietary data product that tracks the performance of e-commerce giant Alibaba’s advertising revenue. The data...

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The following is a guest contributed post by Dana Gibber, Co-Founder and COO of Headliner Labs, the leading chatbot creation platform. Chatbots for Hotels These days, almost every imaginable industry is...

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The holiday season is officially upon us, and for many brands, it’s a critical time for their business. The pressure is on for marketers to deliver not just impressions and brand lift, but maximum conversions...

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Amobee, a global digital marketing technology company serving brands and agencies, has just announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering...