Santa Clara Family Health Plan Taps Healthx Mobile Engagement Suite to ‘Engage and Activate Their Members’

This week, Healthx, Inc. — a leader in cloud-based digital engagement solutions for healthcare payers — announced a new partnership with Santa Clara Family Health Plan (SCFHP), a local, public, not-for-profit health plan dedicated to improving the health and well-being of the residents of Santa Clara County, California.

According to a provided media announcement, through the Healthx Mobile Engagement Suite, SCFHP will expand its member outreach strategy to include SMS text message communications.

We’re told that the Healthx Mobile Engagement Suite will enable SCFHP to engage and connect through text messaging, a communication channel increasingly preferred by many members.

Based on the recently announced partnership with mPulse Mobile, Healthx offers a pre-integrated multi-channel mobile solution that provides SCFHP members with tailored and meaningful dialogue to encourage healthy behaviors, with significant savings to the Plan through reduced administrative costs.

“Engaging our members in their health is a top goal for us,” said Chris Turner, SCFHP’s Chief Operating Officer. “Personalized and interactive text messaging will help SCFHP drive member portal adoption and close gaps in care, improving outcomes for our members and our organization.”

To learn more about Healthx and its solutions, click here.

The post Santa Clara Family Health Plan Taps Healthx Mobile Engagement Suite to ‘Engage and Activate Their Members’ appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

IMDb Touts First-Ever Skill for Amazon Alexa

MMW learned today that IMDb, a leading source for movie, TV and celebrity content, has just announced that it has launched its first voice controlled service with a new Flash Briefing skill for Amazon Alexa.

Upon verbal request, the new IMDb Flash Briefing will help fans with Alexa-enabled devices decide what to watch each evening by providing a list of the top five most popular television shows based on IMDb trending data. Updated daily, entertainment fans can access the “IMDb’s What’s On TV” Alexa Flash Briefing, presented by Paramount Network, seven days a week to “help drive their television viewing decisions for that night.”

The “IMDb’s What’s On TV” Flash Briefing skill for Alexa will share details of each day’s top five trending shows, including airtimes, networks and the IMDb synopsis of the episodes. IMDb uses data from its exclusive TV rankings to determine top trending shows and mini-series based on the actual page views of their tens of millions of US-based monthly unique visitors.

“Continuing our commitment to helping entertainment fans discover new TV shows to watch, IMDb is thrilled to leverage voice activated data for the first time, using our unique trending data to make decision-making simple for audiences on Alexa-enabled devices,” said Rob Grady, IMDb’s Chief Operating Officer.

The Alexa Skills store link is available here.

The post IMDb Touts First-Ever Skill for Amazon Alexa appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

Blockchain Conference in San Francisco Set for March 22-23, 2018

On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a top-tier event bringing blockchain experts and business leaders in one place. Representatives from businesses and organizations such as SEC, Oracle, 500 Startups, Cryptereum, Ambisafe, Changelly, Blockchain Application Builder among others will be in attendance alongside venture capital groups, crypto funds, investors from the digital currency community and an audience of over 3000 attendees who are somehow connected with the blockchain space.

CB is a series of premium Blockchain events that connect ICO companies with the brightest industry minds and the latest in technological innovation. CB is the place where the future of Blockchain Industry is unboxed and brought to life. And when you consider this study by U.K. research firm Juniper Research, more than half of the world’s large corporations are looking into blockchain (distributed ledger technology), then it’s a high time you consider the blockchain technology. The research highlights that 57 percent of large corporations- defined as any company with more than 20,000 employees- were either actively considering or in the process of deploying blockchain. And two-thirds of companies surveyed said that they expected the technology to be integrated into their systems by the end of 2018.

“It is clear that companies across the board have a significantly greater understanding of blockchain technology than was the case 12 months ago,” the report said.

“This stems in part from a surge in R&D (research and development) both internally and in partnership with third parties, with a recognition that blockchain has the potential to be deployed in a variety of use cases.”

The report added: “As the number of research projects has increased, so too has awareness, both amongst the participants and elsewhere in their industries, with competitor companies in turn beginning to consider whether they too should seek to gain competitive advantage from deployment.”

But here is another opportunity to interact with and learn from the best in the industry, you can’t afford to miss the CB – Blockchain Conference in Silicon Valley. Here are some of the benefits you stand to gain:

  1. As an Entrepreneur, you will be able to:
  • On-board anchor investors and top-notch advisers.
  • Give interviews to the top bloggers and journalists.
  • Find partners and high-quality contractors.
  1. As an Investor, you will be able to:
  • Meet founders and get in depth insights for investments.
  • Find LPs and grow the funds under management.
  • Exchange market view and investment ideas with peers.
  1. As a Journalist or Blogger, you will be able to:
  • Get first-hand access to decision makers and trendsetters.
  • Be the first to learn resonating insights.
  • Find partners to grow your audience.

Headline speakers include:

  1. Nadia Brannon, Office of Compliance Inspections and Examinations at U.S. Securities and Exchange Commission.
  2. Anant Kadiyala, Director – Blockchain & IoT Industry Solutions, ORACLE.
  3. Edith Yeung, One of the top Silicon Valley investors (Inc Magazine), partner at 500 Start-ups. Investor in over 40 start-ups (Hooked, DayDayCook, Fleksy (acquired by Pinterest), Human (acquired by Mapbox), AlSense, Penrose, Cryworks, Sllk Labs, Piper, Apptopia, Mobile Action, Andy OS, Quickly, Powercore, Pack, Ingrain, Switch, Bento, Palantir, etc.). Advisor to Dolphin Browser, Partner at RightVentures.
  4. Grant Fondo, former federal prosecutor, N.D. of California, a partner in Goodwin’s Securities Litigation + White Collar, Privacy + Cybersecurity.
  5. Konstantin Gladych, CEO, Changelly.
  6. Alex Kurashenko, Small Cap Nation, Investment Relations.
  7. Patrick Baron, CEO, Ambisafe Financial.
  8. Amir Rafizadeh, Managing Director of Client Relations and Member of Advisory Board; Kruse Asset management, LLC.
  9. Rafael Soultanov on ICO pre marketing and post ICO token growth
  10. VP at Crypterium

The CB – Blockchain Conference will feature the following headline talks:

  1. CRYPTO BIG PICTURE- This will feature the following topics:
  • Transforming the economy & society
  • Supercharging peer-to-peer commerce
  • New governance & decentralized autonomous orgs (DAOs)
  • Virtual globalization
  • Enhancing social impact
  • Expanding freedom in vice industries
  • Outlook for 2018 and the Future
  1. INVESTOR’S TRACK- This will feature the following topics:
  • Crypto macroeconomics
  • ICOs & Disruption of Venture Capital
  • Tokenomics & Utility
  • Bitcoin – Digital Gold
  • App tokens vs Protocol tokens
  • Crypto investments
  1. FOUNDER’S TRACK- This will feature the following:
  • 50+ companies: Token Pitch Competition
  • Token Sale – How-to
  • Building a Blockchain Community
  • Token Sale Legal Panel
  • Exchange panel – How to get listed
  • Crypto media influencers
  • Token economy
  1. APPLICATIONS COVERED- This will feature the following:
  • Cross-border payments
  • Tokenization & Securitization of assets
  • Non-Financial Applications
  • Payments, Ecommerce & Loyalty
  • Enterprise Blockchain
  • Social Media & Micropayments
  • Democratizing AI
  • Blockchain + AR
  1. DEVELOPERS TRACK- This will feature the following:
  • Smart Contract Development
  • Privacy and Identity
  • Consensus in Blockchain Systems
  • Ethereum dApp Development
  • Security and Scalability
  • Blockchain Development Tools
  • Blockchain architecture lightning talks

The conference will also include a special event and this will feature the following:

  • Napa Valley Wine Tour
  • Award ceremony for ICO Start-ups Pitch Competition
  • San Francisco Bay Tours – boat cruises around the bay
  • Power networking with blockchain experts and investors
  • After-Party
  • VIP Lounge

Registration for the CB – Blockchain Conference is still open, though the tickets are selling out faster than the organisers had earlier anticipated. You can find more information here.

Press contact:

Rafael Soultanov, rafaels@cbconference.io

The post Blockchain Conference in San Francisco Set for March 22-23, 2018 appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

Go2mobi’s DSP Expands Integration with Google AdX

Go2mobi, a leading global demand side platform (DSP) for programmatic advertising, is expanding its integration with Google’s DoubleClick Ad Exchange (AdX).

According to a provided release, Go2mobi continually evaluates its self-serve mobile advertising platform and regularly adds and expands strategic partnerships with ad exchanges, 3rd party data providers, and other industry players to provide quality traffic at scale. In addition to AdX, a few notable exchanges integrated with the platform are SpotX, Smaato, MoPub, Rubicon, and OpenX.

The partnership has provided all of Go2mobi’s customers with access to AdX’s high-quality, high-performing display traffic from around the globe. With the expanded integration comes increased availability of native inventory, one of the hottest traffic types in mobile advertising. Due to its highly engaging format, mobile native ads are expected to see double digit growth for the foreseeable future.

“We are excited to broaden our partnership with the world’s largest ad exchange,” says Tom Desaulniers, president and co-founder of Go2mobi. “This improved integration expands the options available to our customers, making Go2mobi a one-stop shop for all the traffic they’re looking for.”

To learn more about Go2mobi, click here.

The post Go2mobi’s DSP Expands Integration with Google AdX appeared first on Mobile Marketing Watch.


Mobile Marketing Watch

Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying

Pandora, the largest music streaming service in the U.S., announced this week that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop.

The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners in the coming months.

“The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience—the largest set of listeners in the U.S.—in a targeted way, within a brand-safe environment,” said John Trimble, Chief Revenue Officer at Pandora. “With the rise of voice-activated devices, the demand for quality audio inventory is rapidly accelerating. This offering positions us for growth by meeting the needs of our current buying partners and unlocking market opportunities in the near future.”

As the pilot moves towards general availability, audio will join Pandora’s existing display and video inventory available for purchase programmatically, giving media buyers the opportunity to:

  • Reach over 73 million monthly active listeners in an efficient and targeted way, by leveraging Pandora’s first-party data and over 2,000 proprietary targeting segments, while also allowing advertisers the option to apply their own data-sets.
  • Effectively bid on premium inventory across Pandora’s audio, video and display ads through a private marketplace.

“Cars and music both have a way of eliciting an emotional connection. At Volkswagen we’re always looking to effectively reach drivers consumers in ways that move them while maintaining scale in a brand-safe environment,” said Jim Zabel, Senior Vice President of Marketing at Volkswagen. “By working with Pandora for its programmatic audio pilot we’ll now have the opportunity to efficiently reach a large base of listeners with the quality first-party data that our campaigns require.”

The post Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying appeared first on Mobile Marketing Watch.


Mobile Marketing Watch