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Posts published in “Lead-Gen”

Mobile Video Fuels Huge Growth in Online Ad Spend

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While we’ve all seen the rapid growth of mobile adoption, mobile ad spend and mobile video in the past four-five years, there’s some new research out of Forrester showcasing exactly…

What Are Soft Asks? and How to Use them

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Installing a new app is a big commitment, so you don’t want to hurt your relationship with your users by asking for too much up front. Soft asks are the…

Online Grocers Taking a Bite out of Thanksgiving

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For retailers, Black Friday, Cyber Monday and the glut of shopping holidays surrounding Thanksgiving tend to overshadow Turkey Day itself. While most of those deals and steals are designed to…

Travel Trends: How Do They Impact Mobile Marketers?

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At the end of any given year, there are dozens — OK, let’s be honest, probably thousands — of articles about travel trends. This makes perfect sense: travel is normative…

Stat Rundown: Millennials, Holiday Shopping and Mobile

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We recently discussed how Millennials are staking out a bigger claim of the holidays, taking on Thanksgiving hosting duties and spending more on holiday prep as they grow their own…

Generating Revenue With Apps

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Melinda Gates recently spilled a little tea on the idea of the importance of apps:     The quote is intense, for sure — but the fact is, many apps…

4 Ways Mobile Apps Are Transforming the Banking Sector

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Mobile banking apps have undoubtedly become an important standard of service in the banking sector over the last few years. Managers of banking institutions have discovered that clients expect so…