Mobile Influence: The New Power of the Consumer

Mobile Influence: The New Power of the Consumer

Mobile Influence: The New Power of the Consumer

  • Used Book in Good Condition

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin’s new model, the Mobile Shopping Life Cycle. Based on the author’s in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin’s model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

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Wireless Broadband: Conflict and Convergence (IEEE Series on Digital & Mobile Communication)

Wireless Broadband: Conflict and Convergence (IEEE Series on Digital & Mobile Communication)

Wireless Broadband: Conflict and Convergence (IEEE Series on Digital & Mobile Communication)

Wireless Broadband utilizes a reader-friendly approach to clearly explain the business, regulatory, and technology issues of the future market for wireless services. It covers broadband and the information society; drivers of broadband consumption; global wireless market analysis; broadband IP core networks; convergence; and contention and conflict. Complemented with more than eighty illustrations, this book provides unparalleled insight into the emerging technologies, service delivery options, applications, and digital content that will influence and shape the next phase of the wireless revolution.

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Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers (New Dimensions in Computers and Composition)

Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers (New Dimensions in Computers and Composition)

Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers (New Dimensions in Computers and Composition)

Going Wireless is the first edited collection on wireless and mobile technologies in the field of rhetoric and composition. The contributors offer rhetoric and composition teachers, scholars, and administrators a range of pratical and theoretical insights on wireless and mobile technologies

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Mobile and Wireless Networks (Networks & Telecommunications Series: Advanced Network Set)

Mobile and Wireless Networks (Networks & Telecommunications Series: Advanced Network Set)

Mobile and Wireless Networks (Networks & Telecommunications Series: Advanced Network Set)

This book presents the state of the art in the field of mobile and wireless networks, and anticipates the arrival of new standards and architectures. It focuses on wireless networks, starting with small personal area networks and progressing onto the very large cells of wireless regional area networks, via local area networks dominated by WiFi technology, and finally metropolitan networks. After a description of the existing 2G and 3G standards, with LTE being the latest release, LTE-A is addressed, which is the first 4G release, and a first indication of 5G is provided as seen through the standardizing bodies. 4G technology is described in detail along with the different LTE extensions related to the massive arrival of femtocells, the increase to a 1 Gbps capacity, and relay techniques. 5G is also discussed in order to show what can be expected in the near future.

The Internet of Things is explained in a specific chapter due to its omnipresence in the literature, ad hoc and mesh networks form another important chapter as they have made a comeback after a long period of near hibernation, and the final chapter discusses a particularly recent topic: Mobile-Edge Computing (MEC) servers.

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Fighting Back: New Media and Military Operations – Websites, Cable News, Bloggers, Mobile Technologies, U.S. Military, Israeli-Hezbollah War, The Case of Jenin

Fighting Back: New Media and Military Operations – Websites, Cable News, Bloggers, Mobile Technologies, U.S. Military, Israeli-Hezbollah War, The Case of Jenin

Fighting Back: New Media and Military Operations - Websites, Cable News, Bloggers, Mobile Technologies, U.S. Military, Israeli-Hezbollah War, The Case of Jenin

The Israeli-Hezbollah War of 2006 provides recent, glaring evidence of how the current information environment has impacted the way warfare is conducted today. Hezbollah masterfully manipulated and controlled that environment to its advantage, using (at times staged and altered) photographs and videos to garner regional and worldwide support. If this doesn’t sound new, it shouldn’t… especially if you are an Israeli. Hamas effectively used the same techniques to turn the Battle of Jenin in April, 2002 into not only a strategic informational victory, but a historical legend of resistance that lives on today in the hearts and minds of Palestinians. The Israelis, having won total tactical victory in Jenin, literally snatched defeat from the jaws of victory by abrogating the information battlespace to Hamas. Certainly, United States military leaders can, at a minimum, empathize with the Israelis. Insurgent use of information as an asymmetric strategic means has been extremely effective in the current theaters of Iraq and Afghanistan leading Richard Holbrooke to famously muse: “How can a man in a cave out-communicate the world’s leading communications society?” Had Holbrooke even superficially studied recent history he could have answered his own question. The monopoly enjoyed by nation-states over information as an element of power was rapidly lost as technology improved and as the means to transmit that information became smaller, faster, cheaper and, consequently, ubiquitous. And the outlook in that regard certainly does not seem to favor lumbering bureaucracies any time in the future. These enabling technological capabilities have popularly been tagged “new media.” Broadly, new media has been described as “that combustible mix of 24/7 cable news, call-in radio and television programs, Internet bloggers and online websites, cell phones and iPods.” But, of course this menu limits the definition to present day capabilities and is quickly outdated given current and expected future technological advances. New media in this context quickly becomes “old” media, especially in light of projected asymptotic increases in speed and capacity. So, a more timeless definition should consider new media as any capability that empowers a broad range of actors (individuals through nation-states) to create and disseminate near-real time or real time information with the ability to affect a broad (regional or worldwide) audience.

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