Mobile Influence: The New Power of the Consumer

Mobile Influence: The New Power of the Consumer

Mobile Influence: The New Power of the Consumer

  • Used Book in Good Condition

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin’s new model, the Mobile Shopping Life Cycle. Based on the author’s in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin’s model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

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Wireless Broadband: Conflict and Convergence (IEEE Series on Digital & Mobile Communication)

Wireless Broadband: Conflict and Convergence (IEEE Series on Digital & Mobile Communication)

Wireless Broadband: Conflict and Convergence (IEEE Series on Digital & Mobile Communication)

Wireless Broadband utilizes a reader-friendly approach to clearly explain the business, regulatory, and technology issues of the future market for wireless services. It covers broadband and the information society; drivers of broadband consumption; global wireless market analysis; broadband IP core networks; convergence; and contention and conflict. Complemented with more than eighty illustrations, this book provides unparalleled insight into the emerging technologies, service delivery options, applications, and digital content that will influence and shape the next phase of the wireless revolution.

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Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers (New Dimensions in Computers and Composition)

Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers (New Dimensions in Computers and Composition)

Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers (New Dimensions in Computers and Composition)

Going Wireless is the first edited collection on wireless and mobile technologies in the field of rhetoric and composition. The contributors offer rhetoric and composition teachers, scholars, and administrators a range of pratical and theoretical insights on wireless and mobile technologies

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Mobile and Wireless Networks (Networks & Telecommunications Series: Advanced Network Set)

Mobile and Wireless Networks (Networks & Telecommunications Series: Advanced Network Set)

Mobile and Wireless Networks (Networks & Telecommunications Series: Advanced Network Set)

This book presents the state of the art in the field of mobile and wireless networks, and anticipates the arrival of new standards and architectures. It focuses on wireless networks, starting with small personal area networks and progressing onto the very large cells of wireless regional area networks, via local area networks dominated by WiFi technology, and finally metropolitan networks. After a description of the existing 2G and 3G standards, with LTE being the latest release, LTE-A is addressed, which is the first 4G release, and a first indication of 5G is provided as seen through the standardizing bodies. 4G technology is described in detail along with the different LTE extensions related to the massive arrival of femtocells, the increase to a 1 Gbps capacity, and relay techniques. 5G is also discussed in order to show what can be expected in the near future.

The Internet of Things is explained in a specific chapter due to its omnipresence in the literature, ad hoc and mesh networks form another important chapter as they have made a comeback after a long period of near hibernation, and the final chapter discusses a particularly recent topic: Mobile-Edge Computing (MEC) servers.

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Fighting Back: New Media and Military Operations – Websites, Cable News, Bloggers, Mobile Technologies, U.S. Military, Israeli-Hezbollah War, The Case of Jenin

Fighting Back: New Media and Military Operations – Websites, Cable News, Bloggers, Mobile Technologies, U.S. Military, Israeli-Hezbollah War, The Case of Jenin

Fighting Back: New Media and Military Operations - Websites, Cable News, Bloggers, Mobile Technologies, U.S. Military, Israeli-Hezbollah War, The Case of Jenin

The Israeli-Hezbollah War of 2006 provides recent, glaring evidence of how the current information environment has impacted the way warfare is conducted today. Hezbollah masterfully manipulated and controlled that environment to its advantage, using (at times staged and altered) photographs and videos to garner regional and worldwide support. If this doesn’t sound new, it shouldn’t… especially if you are an Israeli. Hamas effectively used the same techniques to turn the Battle of Jenin in April, 2002 into not only a strategic informational victory, but a historical legend of resistance that lives on today in the hearts and minds of Palestinians. The Israelis, having won total tactical victory in Jenin, literally snatched defeat from the jaws of victory by abrogating the information battlespace to Hamas. Certainly, United States military leaders can, at a minimum, empathize with the Israelis. Insurgent use of information as an asymmetric strategic means has been extremely effective in the current theaters of Iraq and Afghanistan leading Richard Holbrooke to famously muse: “How can a man in a cave out-communicate the world’s leading communications society?” Had Holbrooke even superficially studied recent history he could have answered his own question. The monopoly enjoyed by nation-states over information as an element of power was rapidly lost as technology improved and as the means to transmit that information became smaller, faster, cheaper and, consequently, ubiquitous. And the outlook in that regard certainly does not seem to favor lumbering bureaucracies any time in the future. These enabling technological capabilities have popularly been tagged “new media.” Broadly, new media has been described as “that combustible mix of 24/7 cable news, call-in radio and television programs, Internet bloggers and online websites, cell phones and iPods.” But, of course this menu limits the definition to present day capabilities and is quickly outdated given current and expected future technological advances. New media in this context quickly becomes “old” media, especially in light of projected asymptotic increases in speed and capacity. So, a more timeless definition should consider new media as any capability that empowers a broad range of actors (individuals through nation-states) to create and disseminate near-real time or real time information with the ability to affect a broad (regional or worldwide) audience.

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Mobile Device Security: A Comprehensive Guide to Securing Your Information in a Moving World

Mobile Device Security: A Comprehensive Guide to Securing Your Information in a Moving World

Mobile Device Security: A Comprehensive Guide to Securing Your Information in a Moving World

As each generation of portable electronic devices and storage media becomes smaller, higher in capacity, and easier to transport, it’s becoming increasingly difficult to protect the data on these devices while still enabling their productive use in the workplace. Explaining how mobile devices can create backdoor security threats, Mobile Device Security: A Comprehensive Guide to Securing Your Information in a Moving World specifies immediate actions you can take to defend against these threats. It begins by introducing and defining the concepts essential to understanding the security threats to contemporary mobile devices, and then takes readers through all the policy, process, and technology decisions that must be made to create an effective security strategy.

Highlighting the risks inherent when mobilizing data, the text supplies a proven methodology for identifying, analyzing, and evaluating these risks. It examines the various methods used to store and transport mobile data and illustrates how the security of that data changes as it moves from place to place. Addressing the technical, operational, and compliance issues relevant to a comprehensive mobile security policy, the text:

  • Provides methods for modeling the interaction between mobile data and mobile devices―detailing the advantages and disadvantages of each
  • Explains how to use encryption and access controls to protect your data
  • Describes how to layer different technologies to create a resilient mobile data protection program
  • Provides examples of effective mobile security policies and discusses the implications of different policy approaches
  • Highlights the essential elements of a mobile security business case and provides examples of the information such proposals should contain
  • Reviews the most common mobile device controls and discusses the options for implementing them in your mobile environment

Securing your mobile data requires the proper balance between security, user acceptance, technology capabilities, and resource commitment. Supplying real-life examples and authoritative guidance, this complete resource walks you through the process of creating an effective mobile security program and provides the understanding required to develop a customized approach to securing your information.

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Radiation Nation: Fallout of Modern Technology – Your Complete Guide to EMF Protection & Safety: The Proven Health Risks of Electromagnetic Radiation (EMF) & What to Do Protect Yourself & Family

Radiation Nation: Fallout of Modern Technology – Your Complete Guide to EMF Protection & Safety: The Proven Health Risks of Electromagnetic Radiation (EMF) & What to Do Protect Yourself & Family

Radiation Nation: Fallout of Modern Technology - Your Complete Guide to EMF Protection & Safety: The Proven Health Risks of Electromagnetic Radiation (EMF) & What to Do Protect Yourself & Family

An Invisible Danger on the Rise

You eat organic and non-GMO food. You only drink purified water. You take care of yourself and your family’s health. But could there be a silent, invisible danger causing potential harm to you and your loved ones? There could. And it’s called electromagnetic frequency (EMF) radiation and it’s one of fastest growing health issues facing our society. EMF radiation produced by modern technology such as cell phones, tablets, laptops, Wi-Fi, and smart meters is an emerging health threat, and we are all guinea pigs in a giant experiment with many unknown consequences.

But Aren’t These Technologies Regulated and Safe?

Surely the government and other regulatory agencies make sure these technologies are completely safe before they are approved for wide-spread use, right? Think again. Ninety-five percent of American adults use cell phones regularly. Most households have Wi-Fi. And even schools are increasingly becoming dependent on wireless devices. And yet none of these technologies have been proven safe to humans for long-term exposure.

In fact, science confirms that the EMF emitted from common electronic devices can cause definite biological changes in the body, and mounting research has already shown it can lead to a long list of health concerns – some of which can be pretty serious.

The explosive use of mobile devices only occurred over the last twenty years, yet we have only scratched the surface of what technology is yet to come. Children born today will be exposed to much higher doses of EMF radiation than those born just ten years ago. What are the ramifications and what can we do now to minimize the fallout?

Is There a Solution?

Fortunately, there are simple and effective steps you can take to minimize the risks. Education is key. With a foreword by Bulletproof’s Dave Asprey, Radiation Nation is info-packed with all the essential education you need to make smart choices to stay safe when it comes to technology.

In Radiation Nation, you will learn:

» What EMF radiation is and how it affects the body biologically
» The major health risks including fertility issues for both men and women, DNA damage, cell mutation, cancer and other serious health risks
» The latest scientific studies broken down by disease or condition
» How EMF radiation specifically affects children and those suffering with electromagnetic hypersensitivity
» Why the current safety standards for EMF are insufficient and need to be rewritten
» The EMF sources of greatest concern
» The most practical precautions you can take for yourself and your loved ones

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Mobile Wireless Communications

Mobile Wireless Communications

Mobile Wireless Communications

  • Used Book in Good Condition

A wide range of real-world examples illustrates the theoretical aspects of this tutorial introduction to digital mobile wireless networks. In particular, 2.5G and 3G packet-switched systems are discussed in detail, as are wireless LANs and personal-area networks. Many worked examples and homework exercises are provided, and a solutions manual is available for instructors. The book is an ideal text for electrical engineering and computer science students taking courses in wireless communications. It will also be an invaluable reference for practicing engineers.

List Price: $ 132.00

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Teaching and Learning with Technology, Enhanced Pearson eText — Access Card (5th Edition)

Teaching and Learning with Technology, Enhanced Pearson eText — Access Card (5th Edition)

Teaching and Learning with Technology, Enhanced Pearson eText -- Access Card (5th Edition)

 

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This access code card provides access to the new Enhanced Pearson eText

 

An updated, streamlined Enhanced Pearson e-Text based on the highly successful previous editions of Teaching and Learning with Technology, this resource presents student-friendly help for preparing the 21st century learner and for improving the teacher’s role as educational technology leader and advocate. In it readers get a clear, current look at the range of educational technologies available for use in today’s classrooms, and the many ways teachers can use technology effectively to enhance learning. Chapter learning outcomes are aligned to NETS-T Standards; a unique explanation-demonstration-application approach introduces and demonstrates content and follows up with application activities; and a number of outstanding interactive features within the Pearson eText bring the concepts to life, among them Tech Tutors, Voices from the Classroom, Hands On Learning activities, Skills Builders, Foto Flips, flash reviews, interactive web links, and more. The Enhanced Pearson eText features embedded video, flash reviews, pop-up activities, and assessments.

 

Improve mastery and retention with the Enhanced Pearson eText*
This access code card provides access to the new Enhanced Pearson eText, a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is:

  • Engaging. The new interactive, multimedia learning features were developed by the authors and other subject-matter experts to deepen and enrich the learning experience.
  • Convenient. Enjoy instant online access from your computer or download the Pearson eText App to read on or offline on your iPad® and Android® tablet.*
  • Affordable. Experience the advantages of the Enhanced Pearson eText for 40% to 65% less than a print bound book.

*The Enhanced eText features are only available in the Pearson eText format. They are not available in third-party eTexts or downloads.

*The Pearson eText App is available on Google Play and in the App Store. It requires Android OS 3.1-4, a 7” or 10” tablet, or iPad iOS 5.0 or later.

 

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Smart Cities: Foundations, Principles and Applications

Smart Cities: Foundations, Principles and Applications

Smart Cities: Foundations, Principles and Applications

Provides the foundations and principles needed for addressing the various challenges of developing smart cities

Smart cities are emerging as a priority for research and development across the world. They open up significant opportunities in several areas, such as economic growth, health, wellness, energy efficiency, and transportation, to promote the sustainable development of cities. This book provides the basics of smart cities, and it examines the possible future trends of this technology. Smart Cities: Foundations, Principles, and Applications provides a systems science perspective in presenting the foundations and principles that span multiple disciplines for the development of smart cities.

Divided into three parts—foundations, principles, and applications—Smart Cities addresses the various challenges and opportunities of creating smart cities and all that they have to offer. It also covers smart city theory modeling and simulation, and examines case studies of existing smart cities from all around the world. In addition, the book:

  • Addresses how to develop a smart city and how to present the state of the art and practice of them all over the world
  • Focuses on the foundations and principles needed for advancing the science, engineering, and technology of smart cities—including system design, system verification, real-time control and adaptation, Internet of Things, and test beds
  • Covers applications of smart cities as they relate to smart transportation/connected vehicle (CV) and Intelligent Transportation Systems (ITS) for improved mobility, safety, and environmental protection

Smart Cities: Foundations, Principles, and Applications is a welcome reference for the many researchers and professionals working on the development of smart cities and smart city-related industries.

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