HTC’s latest ad pulled due to exaggeration of water resistance

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The United Kingdom’s Advertising Standards Authority banned one of HTC’s ads that have been running on social media since mid-last year. The ad in question features Olympic diver, Tom Daley, diving into a pool, feet first (after a flip or two), holding the HTC U11 over his head, taking selfies on his decent into the pool, and after being seen exit the pool with the phone in hand. . Despite having a disclaimer at the bottom, it wasn’t enough for the ASA to deem the ad as misleading. It highlighted the fact that the product’s instructions explicitly warn users against intentionally…

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