Apple pours millions into ad buy featuring band best known for tweaking Spotify

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Variety reports today that Apple selected Vulfpeck, a band “best-known in industry circles for gaming Spotify to raise money for a tour,” to provide the music for a recent Apple Pay commercial — a feat that gave its song $ 22.5 million in paid TV exposure. The selection is said to be part of an Apple shift back towards licensing mu…Read More
Apple – VentureBeat
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