GDC 2018: ‘Safari Central’ Uses Real-World Data to Put Safari Animals in Your World to Track in AR

  • Posted by admin on March 23, 2018

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Internet of Elephants is a development studio based out of Kenya who focuses on making digital experiences that help people learn about and make connections with animals in hopes of raising awareness about animal conservation. In August of last year they released the app Safari Central [Free] which allows users to interact with a handful of protected safari animals in augmented reality and do things like take photos or learn more about them. It’s definitely an “app” and not a “game” but that’s where GDC 2018 comes in. We met up with Internet of Elephants to see their future plans for Safari Central, which right now is considered just a limited preview. The real goal is to create an almost Pokemon GO-like tracking experience through AR. What’s really cool is that the studio has many partners in Kenya who are able to provide real-life data on all the featured animals, and coupled with the impressively animated 3D models it really has the potential to bring real awareness and knowledge to people who use Safari Central. You can find much more information about Safari Central and Internet of Elephants at their official website, and you can see a brief demo of the new AR mode in the video below. It’s in a VERY early state right now but already looks really cool. And of course if you want to check out the limited preview version of Safari Central, you can do so with the link at the end of this article.

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