According to a new survey, T-Mobile could see major gains in acquiring millennial customers. Research firm Macquarie Capital says that it expects T-Mobile to “gain the bulk of industry net adds in ’18+”. The firm adds that it found price and value to be most important among consumers of all ages, which it believes is a benefit of T-Mobile. In Macquarie Capital’s survey, 46 percent of customers used Verizon while 22 percent use T-Mobile, 19 percent … [read full article]
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