Women in gaming have a powerful new ally: Facebook

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Facebook this week announced its new Women in Gaming Initiative, dedicated to encouraging more women to join the games industry. The social media company focuses on providing role models and success stories, and it’s actually a pleasant approach. Though gender and diversity in gaming is a sensitive topic at times, Facebook’s approach is relatively non-judgmental. The video intro with Sheryl Sandberg focuses on the number of women who game (46 percent in 13 countries, according to the reported data) and how it’s at odds with the number of people who make the games (23 percent). Sandberg goes on to say…

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