IAB Honors Digital Advertising Leaders
This week, the Interactive Advertising Bureau awarded recipients of the 2018 Sales & Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting at the JW Marriott Desert Springs Resort and Spa in Palm Desert, CA.
According to the details provided in a news release, the IAB Sales Excellence Awards recognize select individuals and IAB member companies that have demonstrated superior levels of client service, expertise, and innovation in digital advertising sales.
The IAB Service Awards honor those individuals at IAB member companies who have exhibited notable leadership and guidance on specific digital advertising initiatives over the past year.
As in previous years, Advertising Perceptions and IAB leadership identified digital advertising skills and achievements, which should be measured in order to merit a Sales Excellence Award. Based on those identifiers, Advertising Perceptions developed and disseminated a two-part customer feedback survey to senior agency and marketing executives who pinpointed the sales organizations and individuals that have excelled in these areas over the past year.
Over 520 leaders from the ad buying community answered the questionnaire, nominating and then voting on the best sales teams and individuals across four main categories—large organization, small-to-medium sales organization, leadership through mentoring, and sales person of the year in four key U.S. regions. Respondents represented companies that spent at least $ 1 million on interactive advertising during the last year.
To review the complete list of 2018 IAB Sales Excellence Awards Winners, click here.