GE launches $50 hub to connect its Bluetooth smart lights to Alexa and Google Assistant

GE’s been making some really simple and accessible smart lights called C by GE for the past two years, and today, the company is announcing its first big upgrade to the system. It’s a hub, called the C-Reach, that connects C by GE lights to Wi-Fi so that they can be controlled by Alexa or the Google Assistant.

The device costs $ 50 on its own, but GE will also sell it bundled with pairs of bulbs at a discount — $ 65 for two “Life” bulbs (which have a single color option) and $ 85 for two “Sleep” bulbs (which have three color options).

The C-Reach hub is a useful addition to the product line that starts to make it a lot more capable — if also a lot more expensive. The strength of C by GE bulbs has always been that they’re really easy to get…

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