Amazon is reportedly prepping a free version of Prime Video to battle Netflix

Ad Age reports that Amazon is prepping a free ad-supported version of its Prime Video streaming service, which could help it take on rivals like Netflix, Hulu and YouTube. Prime Video is bundled with Amazon’s premium shipping service, which costs $ 99 a year or $ 10.99 a month in the US. It includes syndicated movies and TV shows, as well as original content produced by Amazon. The move to offer a free tier could make a lot of sense, given that Amazon has multiple competitors battling to become the replacement of choice as more households ditch traditional cable services. As of…

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