It’s starting to feel like the biggest threat to Google Assistant establishing a presence around the home is simply being crowded out by a swarm of Alexa gadgets. Today, Ultimate Ears — maker of the very popular Boom line of Bluetooth speakers — announced a new series, the UE Blast, with far-field microphones for Amazon’s Alexa built right in. Both the Blast and its larger, louder sibling the Megablast will begin shipping in late October for $ 229.99 and $ 299.99 respectively. Those prices are significantly higher than the mainstream Boom products, which will remain available for consumers who simply want a take-anywhere Bluetooth speaker.
From the outside, the Blast and Megablast each look basically identical to the Booms before them….