Airbnb will open its own branded apartment building in Florida next year

Airbnb is launching its own branded apartments in Florida in partnership with real estate developer Newgard Development Group, reports The Financial Times. The apartments will be called “Niido powered by Airbnb,” and the 300-unit building in Kissimmee will be built and owned by Newgard. It’s due to open in 2018, and will feature keyless entry and secure storage options for when tenants are going away and want to rent out their place. Tenants will be allowed to sublet their apartments through Airbnb for up to 180 days each year.

Those renting out their units will be able to manage bookings through an app, and the accommodation would essentially be like a serviced apartment, with a host on site and mandatory cleaning. In terms of the…

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