Morgan Stanley: Fitbit needs better software to survive


Fitbit needs to improve its software offerings if it wants to survive, according to a research note released on Monday by Morgan Stanley analysts Yuuji Anderson and Katy Huberty. The note suggests regular software upgrades, alongside support for third-party applications, would improve the longevity of Fitbit devices and keeps users coming back for the next product. See Also: Fitbit confident smartwatch will arrive on time, despite rumors of delays Fitbit is able to regularly update software, but most of the changes are minimal to the user interface and performance of the device. That won’t…Read More

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